The Consultants
                                                          Outsourcing ● Shared Services ● Benchmarking



...
Agenda

             Leadership Traits and Principles
             Leadership Moments
                          Marine Com...
Marine Corps Leadership Traits

            JUDGEMENT                                  ENTHUSIASM
            JUSTICE     ...
Marine Corps Leadership Principles

           KNOW YOURSELF AND SEEK                KEEP YOUR PEOPLE
           SELF-IMPR...
What is a Company in the Marines?

            Combat unit of 6 officers and 240+ Marines and Sailors
            Eat, sle...
A Hollywood Moment:
Going Well                                       Everything is as Planned




 © Alsbridge 2008 Confid...
What Happened                                    Where is Everyone?




 © Alsbridge 2008 Confidential and Proprietary
Situation Understood                             Righting the Boat




 © Alsbridge 2008 Confidential and Proprietary
Recovering the Boat                              Preparation for Next Time




 © Alsbridge 2008 Confidential and Propriet...
United Messaging
The Company                                                              July 2001



            5 C lev...
A Hollywood Moment:
Going Well                                       Everything is as Planned



            Major Marketi...
What Happened?                                  Where is Everyone?



           Shocking Attack signals a
           chan...
Righting the Boat

            Massive layoffs needed to stop
            burn
            Improve systems reliability
   ...
Indicators of Leadership

           Morale
           Discipline
           Espirit de Corps
           Proficiency




 ...
Morale

            Teach belief in cause and mission
            Instill confidence in your unit
            Make individ...
Today’s Take Away

            Consider your role as the leader vs. a Manager
            Spend 10 min a day thinking abou...
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Leadership As A Way Of Life

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Leadership as a Way of Life: Lessons from the US Marines Applied to Corporate Leadership Are you a leader or a manager? Leadership is a demanding and constantly evaluated role in corporate America. In this session, we will explore a comparison of leadership lessons that have been valid for over 200 years.

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Leadership As A Way Of Life

  1. 1. The Consultants Outsourcing ● Shared Services ● Benchmarking Leadership as a Way of Life Comparison of Marine and Corporate Leadership Alsbridge Americas Alsbridge Europe 3535 Travis St., Suite 105 22-24 Ely Place Dallas, TX 75204 United States of America September 25, 2008 London, EC1N 6TE United Kingdom Tel: +1 214-696-6410 Tel: +44 (0)207-242-0666 Fax: +1 214-239-0698 Fax: +44 (0)207-242-0667 © Alsbridge 2008 Confidential and Proprietary
  2. 2. Agenda Leadership Traits and Principles Leadership Moments Marine Company Commander story Corporate CEO story Things to think about in the future © Alsbridge 2008 Confidential and Proprietary
  3. 3. Marine Corps Leadership Traits JUDGEMENT ENTHUSIASM JUSTICE BEARING DECISIVENESS UNSELFISHNESS INITIATIVE COURAGE DEPENDIBILITY KNOWLEDGE TACT LOYALTY INTEGRITY ENDURANCE “The relation between Leader and led should in no sense be that of superior and inferior, nor that of servant and master, but rather that of teacher and scholar.” John A. LeJuene © Alsbridge 2008 Confidential and Proprietary
  4. 4. Marine Corps Leadership Principles KNOW YOURSELF AND SEEK KEEP YOUR PEOPLE SELF-IMPROVEMENT INFORMED BE TECHINCALLY AND DEVELOP A SENSE OF TACTFULLY PROFIEICNT RESPONSIBILITY IN YOUR SEEK RESPONSIBILITY AND SUBORDINATES TAKE RESPONSIBILITY FOR ENSURE THAT THE TASK IS YOUR ACTIONS UNDERSTOOD, SUPERVISED MAKE SOUND AND TIMELY AND ACCOMPLISHED DECISIONS TRAIN YOUR MEN AS A TEAM KNOW YOUR MEN AND LOOK EMPLOY YOUR TEAN IN OUT FOR THEIR WELFARE ACCORDANCE WITH YOUR SET THE EXAMPLE CABABILITIES © Alsbridge 2008 Confidential and Proprietary
  5. 5. What is a Company in the Marines? Combat unit of 6 officers and 240+ Marines and Sailors Eat, sleep, train and operate as a unit Mission: Be able to conduct independent special operations from over the horizon • (Using 12-15 Zodiac F470 Rubber Boats, lots of cool mountain climbing gear and the usual assortment of other toys) Operate in locations such as West Coast of Africa, Caribbean, Arctic • (most anyplace that has a patch of water somewhere) Extreme level of focus and intensity © Alsbridge 2008 Confidential and Proprietary
  6. 6. A Hollywood Moment: Going Well Everything is as Planned © Alsbridge 2008 Confidential and Proprietary
  7. 7. What Happened Where is Everyone? © Alsbridge 2008 Confidential and Proprietary
  8. 8. Situation Understood Righting the Boat © Alsbridge 2008 Confidential and Proprietary
  9. 9. Recovering the Boat Preparation for Next Time © Alsbridge 2008 Confidential and Proprietary
  10. 10. United Messaging The Company July 2001 5 C level executives with 450 employees and contractors Mission: Sell, Grow and satisfy customers and investors via services designed to provider MSFT Exchange, Lotus Notes and POP email services $100M of Equity and debt invested Need for sophisticated sales growth $11 of Revenue $6M of cash burn per month with 5 months of runway – Poised for a turnaround & Rapid Growth New CEO brought in by investors © Alsbridge 2008 Confidential and Proprietary
  11. 11. A Hollywood Moment: Going Well Everything is as Planned Major Marketing Plan put in place Massive lead generation program put in place Lots of good indicators that the plan and ideas were resonating Meeting scheduled with dozens of CIOs to help them evaluate our unique services CIO Magazine Retreat in Tucson from September 10-12 is pivotal event © Alsbridge 2008 Confidential and Proprietary
  12. 12. What Happened? Where is Everyone? Shocking Attack signals a change Meetings with United and American CIOs cancelled Stranded in Tucson Company Operations threatened due to proximity to Pentagon Massive confusion and at many levels Team had difficulty adopting needed changes © Alsbridge 2008 Confidential and Proprietary
  13. 13. Righting the Boat Massive layoffs needed to stop burn Improve systems reliability Executives team adjusted Refocus on larger contracts Successful stock sale of company © Alsbridge 2008 Confidential and Proprietary
  14. 14. Indicators of Leadership Morale Discipline Espirit de Corps Proficiency © Alsbridge 2008 Confidential and Proprietary
  15. 15. Morale Teach belief in cause and mission Instill confidence in your unit Make individuals feel important to the team Encourage strong ties to family, home and faith of choice Set a positive example © Alsbridge 2008 Confidential and Proprietary
  16. 16. Today’s Take Away Consider your role as the leader vs. a Manager Spend 10 min a day thinking about leadership – become the guru Evaluate your team and their potential to lead vs. follow Leadership is a life long journey and is portable skill across industry and profession © Alsbridge 2008 Confidential and Proprietary

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