Platforms Winter 2011 Future Perefect Omi Russia
“The most influential Internet platforms in Russia”
The research results are in!
Moscow, 28.03.2011 – Communications agency Future Perfect and research company Online Market Intelligence are proud to announce the findings of their survey of Russia’s most influential Internet platforms.
The survey evaluated the largest platforms used by a Russian audience focusing on their image and the emotional value that they provide users.
John Mark Fitzpatrick, Managing Director and Partner at Future Perfect on the background to the research:
Popular internet platforms enter into partnerships with brands more and more often. While brands can currently choose internet sites to partner with according to social indicators, reach and costs per contact, choosing the emotional context for where to put your brand remains very subjective. The research is designed to pin down the emotional value users get out of a number of key sites.
The final rating is a ranking by an overall emotional index that underlines the most influential sites and portals for their particular audience. It is calculated according to the sum of three factors:
The index for the “prominence” of emotions – A high index means that the site most satisfies the emotional needs that its users assert on that site.
The fellow user factor evaluates how users of a particular site see the other users and to what extent they want to associate themselves with them.
The respect and trust that users experience towards a site and its content.
The first wave of research of winter 2010-2011 included 50 of the most visited sites in Russia, both in terms of overall visits, and in terms of visits by a defined audience category (young mothers, car-lovers, amateur sportsmen etc). It is important to note that the sites were evaluated by their own regular visitors.
The report is available for download in English and Russian at www.futperf.com