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FMCG Innovation Conference - Kuala Lumpur, 2nd & 3rd August, Prince Hotel
 

FMCG Innovation Conference - Kuala Lumpur, 2nd & 3rd August, Prince Hotel

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Prince Hotel & Residence, ...

Prince Hotel & Residence,
Kuala Lumpur
2nd & 3rd August 2010
Excelling in innovation formulas towards developing sustainable new products and
product expansion while simultaneously boosting your organisation towards greater
growth

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    FMCG Innovation Conference - Kuala Lumpur, 2nd & 3rd August, Prince Hotel FMCG Innovation Conference - Kuala Lumpur, 2nd & 3rd August, Prince Hotel Document Transcript

    • Driving Product Innovation for FMCGs Executing innovation as an integral part of your company’s strategy towards future business growth Prince Hotel & Residence, “Innovation is the specific instrument of entrepreneurship. It Kuala Lumpur is the act that endows resources with a new capacity to create wealth” Peter F Ducker 2nd & 3rd August 2010 Excelling in innovation formulas towards developing sustainable new products and This two days conference is endorsed by The Chartered Institute of Marketing Malaysia (CIM) and accredited with 14 CPD hours product expansion while simultaneously boosting your organisation towards greater for full attendance to CIM members who are currently working growth toward the Chartered Marketer status only Your distinguished chairperson: Featuring expert presentations and case studies by: John Gerrie Founder and Owner Geetu Verma Executive Director – Innovation & Business Development KN3W Ideas Australia PepsiCo International India Most recently he headed a global innovation and corporate venturing unit Prior to the current designation she held 3 other designations which includes Executive Director of at the Reckitt Benckiser GHQ in London, reporting to the executive Strategic Initiatives at PepsiCo India, Executive Director New Business at PepsiCo and Category management committee, responsible for qualifying a £750M new product Marketing Director-Core Snacks at PepsiCo-Northern Europe ideas pipeline, annually. He also developed and introduced a new front-end Sebastien Vincent Group Technology Unit Manager of innovation methodology to the corporation and led the global training Nestle Malaysia Singapore program. With Nestlé since 1997 - 3 years as head of innovation & manufacturing services for 11 product categories in Malaysia & Singapore (7 factories, 21 plants) Stewart Eddie New Product Development Manager Weis Australia Featuring a half-day course: Prior to joining Weis Australia, Stewart was also a Senior Food Technologist at South Australian Developing new product and product expansion – Sustaining Research and Development Institute and a Product Applications Manager - Chilled Dairy at Nestle business growth Australia earlier on Facilitated by: Dr S P Leong Managing Director Ranjan Malik Director McCain S.E.A & Taiwan Erehwon Consulting India The McCain family, along with a dedicated team of professionals, a strong commitment to health and Ranjan is an innovation consultant and facilitator. He has led and wellness, research and development, new product innovation and carefully chosen acquisitions facilitated innovation initiatives in a large number of organizations across Amitava Chaterjee President Director the world including Apple, Bausch & Lomb, Bayer, Glaxo SmithKline, Sara Lee Indonesia Honeywell, Microsoft, New York Life, Novartis, Unilever and Pepsico. Sara Lee’s international businesses set their best-ever mark for receiving the coveted Product of the Year awards in Europe. Their Household and Body Care business alone won seven prizes, up from three a year ago Fuji Sartono Product Manager Key benefits of attending: Philips Lighting Singapore Philips have been improving people’s lives with pioneering innovations since the company was • Identifying trends that enables to kick start new innovation and founded in 1891 sustaining in the market Evelina Gagarin Manager – Product Development • Discovering the techniques in transforming collected quality data into Food Empire Singapore market-leading products Prior joining Food Empire in year 2006, Evelina was a Microbiologist in Kraft Foods Philippines and • Collaborating with suppliers in collecting quality data for smarter and later on a R&D Manager for Baltimore Spice Philippines more meaningful innovation Kenny Ong Vice President, Group Strategy and Marketing • Creating and offering profitable products and driving innovations into CNI Holdings Malaysia long-term revenue generation towards contributing to organisation’s Kenny is accountable for Group Strategic Planning, Branding & Marketing, Business Development, growth and Product Development of CNI • Utilising strategic planning to map product initiatives against revenue Steven Ong Country Manager & Regional Champion For Food Concept Development targets and innovation strategies DPO International Malaysia • Developing new reformulation strategies in creating greater satisfaction Year 2007: Orafti AFI Global Sales Network Most Innovative Product Launched Worldwide of current consumers and luring new consumers Dato' Dr Rajen M CEO Holista Colltech (Australia) Dato’ Dr. Rajen M has obtained his doctorate in Holistic Medicine from the University Of LaSalle, Louisiana,USA. Holista CollTech Ltd provides society with all natural healthstyle products through innovations that advances the eminence of life. Magdalene Wong Segment Manager *Early Bird & Group Discounts DSM Nutritional Products Asia Pacific Ask about our savings The company has a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. conferences
    • Our business partners Endorsers Media Partners About the Media Partners Brandchannel is an award-winning magazine dedicated to providing the world’s leading online exchange about branding. Its free resources include original articles, industry expert white papers, global listings for conferences and jobs to enhance brand awareness. Learn about important issues, which affect brands now and in the future, by visiting www.brandchannel.com. The e-Marketer is a monthly online publication launched in January 2007 with a circulation of more than 9,000. Other than featuring the latest content updates from the i-Marketer, it also highlights upcoming events that the Marketing Institute organises and support. Its wide readership is made up of mainly Professionals, Managers, Executives and Businessmen (PMEBs). About the Endorsers The i-Marketer is the Marketing Institute of Singapore’s latest initiative in facilitating a global connection within the marketing fraternity. The flagship marketing portal in Point of Purchase Advertising International (POPAI) is the only global, not- the region, it targets to equip marketers with the essentials like the latest in marketing for-profit, industry association exclusively dedicated to serving the interests of all trends and happenings. It also aims to provide marketers with an interaction avenue those involved in retail marketing. POPAI has 19 national offices covering 45 countries to get acquainted with their peers for knowledge sharing and networking. and more than 1,700 members worldwide. The organisation works to establish and Loyalty Online is updated daily with the latest news stories and features, and maintain excellence in all aspects of retail marketing communications, raise standards contains authoritative editorial on subjects such as vouchers & incentives, CRM, e- of business practices and provide its' membership with information to ensure its commerce, technology, SMS, data management, direct marketing, employee loyalty continued position as a vital part of the marketing mix. www.popai.com.au schemes and B2B retention. There is no point in spending a fortune bringing in new The Marketing Institute of Singapore, the national professional body for customers, if the old ones are leaving in droves. It sounds obvious, but the subject of marketers. Since 1973, the Marketing Institute of Singapore has nurtured more than customer retention is certainly not an exact science. New technology is making the 20,000 sales and marketing practitioners through its Training Academy and provided corner shop principle achievable for large numbers, but there is nothing so fickle as the networking opportunities for thousands of its members. The Institute will people. Read LoyaltyOnline every day for the latest about CRM, call centres, loyalty continue to serve the community to fulfill its new vision of "Creating Marketers" rewards and the market from industry contributors with impressive track records. through quality education and by connecting a community of marketers. www.loyaltymagazine.com conferences
    • Day 1 Monday 2nd August 2010 0830 Registration and morning coffee 1245 Networking luncheon 0900 Introduction and welcoming remarks by the chairman 1400 Session Five – Case Study John Gerrie Founder and Owner Anticipating future market trends that leads to innovation keeping KN3W Ideas Australia one step ahead of current trend • Commissioning research in testing consumer opinion for further improvement of 0915 Session One – Case Study innovation Optimisation of the innovation process for multiple businesses • Predicting future market trends and facilitating more advanced innovation • Looking on to the innovation process from the Nestle perspective • Exploring on innovation that happens outside of the mainstream towards • Exploring on the five steps of the innovation process - ideation, prototyping, transporting it back and setting it as a new trend industrialising, launching, post-launch • Envisioning future market trends by practising technical analysis of collective data • Understanding the innovators and identifying the right manner in developing them Steven Ong Country Manager & Regional Champion For Food Concept - training & motivation of innovative people Development • Identifying the key challenges in innovation DPO International Malaysia Sebastien Vincent Group Technology Unit Manager Year 2007: Orafti AFI Global Sales Network Most Innovative Product Launched Nestle Malaysia Singapore Worldwide. With Nestlé since 1997 - 3 years as head of innovation & manufacturing services for 11 product categories in Malaysia & Singapore (7 factories, 21 plants) 1445 Session Six – Case Study Identifying collective data that leads to extraordinary innovative 1000 Session Two – Case Study ideas and develops sustainable products Recognising the viability of new products and surviving in volatile • Identifying the right approach for your research on trade level in obtaining solid data: market conditions Collaborating with suppliers in collecting quality data • Creating & offering profitable products and driving innovations into long-term • Validating and commercialising innovative ideas by translating collective data into corporate success practice for better innovation • Identifying non-value added activities, removing the waste and adding flexibility to • Transforming consumer insights into market-leading new products by learning how your new product development process to interact with new data • Utilising design thinking as a tool for better innovation according to current FMCG’s • Emerging products and software in collecting data’s towards empowering innovation demand professionals • Evaluating and identifying critical product issues and filling an important gap in the Amitava Chaterjee President Director research spectrum to ensure the newly developed product remains sustainable in the Sara Lee Indonesia market Sara Lee’s international businesses set their best-ever mark for receiving the coveted Stewart Eddie New Product Development Manager Product of the Year awards in Europe. Their Household and Body Care business alone Weis Australia won seven prizes, up from three a year ago Prior to joining Weis Australia, Stewart was also a Senior Food Technologist at South Australian Research and Development Institute and a Product Applications Manager 1530 Afternoon refreshments & networking break - Chilled Dairy at Nestle Australia earlier on 1045 Morning refreshments & networking break 1545 Session Seven – Case Study Obtaining key drivers that reinforces feasible innovation strategies 1115 Session Three – Case Study that strives beyond expectation Collaborating various resources to deliver innovative products in • Overcoming major barriers that hinders innovation which contributes to business advance to overcome constraints - from Taiwan and South East Asia growth perspective" • Building an effective way to fund the innovation in obtaining resources, attention • Discovering on how is Taiwan being a powerful innovation platform – underutilised and nurturing it’s needs to ensure that contributes towards business growth for FMCG in SEA markets • Corresponding to consumer needs to maximise profitability: Short term vs. long term • Exploring into the rich pool of resources in Taiwan and its potential for • Identifying the difference in consumer’s wants and consumer’s needs towards collaborative Innovative NPD projects developing new products that meets the demands’ of end consumers • Leap frog approach in innovative product development to cut turnaround time as • Using sustainability as a key to drive innovation success well as increase speed to market Kenny Ong Vice President, Group Strategy and Marketing • Looking on to areas of focus of frozen chinese appetisers/ frozen prepared meals CNI Holdings Malaysia • Transfer of know-how and technology Kenny is accountable for Group Strategic Planning, Branding & Marketing, Business Dr S P Leong Managing Director Development and Product Development of CNI McCain S.E.A & Taiwan The McCain family, along with a dedicated team of professionals, a strong 1630 Session Eight – Case Study commitment to health and wellness, research and development, new product Speeding the innovation process and positioning yourself into the innovation and carefully chosen acquisitions market ahead of schedule • Examining the evaluation and fast-tracking of new ideas towards innovating ahead 1200 Session Four – Case Study of time Restoring new life into existing products ensuring continuous • Utilising strategic planning to map product initiatives against revenue targets and sustainability in the market innovation strategies • Relaunching existing products into the new market and creating an awareness • Researching on past and current projects and analysing deadlines resulting to realistic • Undertaking new reformulation strategies that created greater satisfaction of current or damaging outcomes consumers and lures new consumers • Collaborating design and manufacturing engineers towards reducing the product • Developing a renovated product that does not compromise the quality and price development cycle • Utilising collected data to modify your existing product’s outlook every now and then Fuji Sartono Product Manager in order to create a new image but at the same time maintaining its quality Philips Lighting Singapore Evelina Gagarin Manager – Product Development Philips have been improving people’s lives with pioneering innovations since the Food Empire Singapore company was founded in 1891 Prior joining Food Empire in year 2006, Evelina was a Microbiologist in Kraft Foods Philippines and later on a R&D Manager for Baltimore Spice Philippines. 1715 Session Nine – Case Study Discovering the Innovation functionality: A Driver For Innovation – Case Study Professional In-House Courses • Identifying major and micro-trends driving successful innovation • Uncovering opportunities through understanding the consumer If you have a number of delegates with similar event needs, then you may wish to consider having a professional in-house course delivered locally on-site. Course can be tailored to • Recognising the four factors towards success in NPD specific requirements. Magdalene Wong Segment Manager For further details, please use the contact information given on the last page of this brochure. DSM Nutritional Products Asia Pacific The company has a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. marcus evans would like to thank everyone who has helped with the research and organisation of this event, particularly the speakers and their staff for their support and 1800 Closing remarks from the Chair and end of day one commitment.
    • Register Now Day 2 Contact Marketing at marcus evans Tel: +603 2723 6757 Fax: +603 2723 6699 Tuesday 3rd August 2010 Email: catherinef@marcusevanskl.com 0830 Registration and morning coffee 1245 Networking luncheon 0900 Welcome remarks by the Chairman 1400 Session Five – Half-day course John Gerrie Founder and Owner Developing new product and product expansion – Sustaining KN3W Ideas Australia business growth Hitting the market window is critical for your company to achieve true competitive 0915 Session One – Case Study advantage. Most organisations underestimate the resources, timing and cross- Engineering sustainable new products and maintaining existing functional issues related to the product launch resulting in a loss of the sense of products in improving revenue in the long run urgency to meet the market window. • Discovering how a developed effective communication between departments This session nourishes you with deeper understanding in developing new product leading towards developing an innovation on schedule and expanding product range successfully: • Identifying feasible projects quickly towards saving resources for more promising Discovering the four PM's leading towards a smooth process in opportunities developing new products: Project management, process • Understanding local and global approaches to sustainability that can enhance your management, pipeline management & portfolio management brand equity • Rectifying the budget or resources available to balance the portfolio • Observing consumer segments and successfully communicating with them leading • Discovering the mapping techniques in obtaining a successful portfolio management towards generating new products that will conquer market share process Geetu Verma Executive Director – Innovation & Business Development • Obtaining the right number of projects to achieve the best balance between the PepsiCo International India pipeline resource demands and the resources available Prior to the current designation she held 3 other designations which includes • Using financial analysis of the pipeline’s potential future value in ensuring the Executive Director of Strategic Initiatives at PepsiCo India, Executive Director New revenue goals set out in the product innovation strategy are achievable Business at PepsiCo and Category Marketing Director-Core Snacks at PepsiCo- Northern Europe Assessing and prioritising new product ideas according to economic and technical measures • Risk identification and mitigation 1000 Session Two – Case Study • Leveraging the undercurrents of an evolving market and transient customer needs Discovering techniques to mitigate risks to focus on productivity in towards developing true value for the right consumer generating greater revenue: Risking it or losing it • Providing process flexibility by allowing selection of the product development process • Reducing potential risks by managing compliance, quality and cost avoidance to be used on a specific project • Listening to customers proactively leading to smarter innovation and risk reduction • Supporting pipeline management with resource planning and analysis of pipeline flow • Identifying, assessing and observing issues likely to result in consumption of unnecessary resources in order to obtain a feasible innovation Strengthening a new product innovation for long-term viability • Implementing risk analysis in the innovation unit in order to identify and group • Tracking status of projects and deliverables against the defined process opportunities and risks leading towards operational strategies intended for the • Using a phase-gate methodology to guide decisions for new products and company enhancements Dato' Dr Rajen M CEO • Deriving forecasts and understanding financial implications of variations in volume Holista Colltech (Australia) and price Dato’ Dr. Rajen M has obtained his doctorate in Holistic Medicine from the University • Capturing the economic value of innovation and understanding the importance of design of LaSalle, Louisiana, USA. Holista CollTech Ltd provides society with all natural Expanding product range in prolonging your company’s presence healthstyle products through innovations that advances the eminence of life. and growth • Refreshing product lines to keep in touch with consumers as well as keeping up with 1045 Morning refreshments & networking break certain trends • Recognising the competitiveness of the product line against competitive alternatives 1115 Session Three – Extended Session • Identifying the essential elements of product strategy formulation Discovering how ‘trend-spotting’ enables successful early • Categorising the discontinuities in consumer behaviour or customer purchasing commencement of the innovation structure • Spotting the type of expansion strategy which is best for a given situation and • Analysing the most innovative products and providing actionable recommendations marketplace for increasing innovation success rates • Synchronising product data compliance with internal systems and external data pools Facilitated by: for better innovation outcome: Internal research data and outsourced research data Ranjan Malik Director • Utilising data as a tool to foster and predict successful innovation Erehwon Consulting India • Identifying the services or products that contributes in advancing the innovation Ranjan has created some path breaking innovation methodologies, frameworks and initiatives in the most affordable and efficient manner possible tools including the innovation evaluation architecture for the Forbes Applied Innovation Awards and Innovation for India Awards. • Discovering the importance of evaluating data leading towards successful innovation He has spoken at diverse forums like the European Conference on Creativity and • Tracking and analysing pattern of the FMCG innovation over time, category and Innovation – Warsaw and Copenhagen, American Creativity Association Conference geography – Singapore, Strategic Innovation Forum – Barcelona, Front End of Innovation – • Discovering how listening to the 3 voices enables you to kick start new innovation: Amsterdam, The India Innovation Summit, Indian Marketing Summit, The TiE World The fast moving products, the consumers and the ever changing market Summit, Indian Institutes of Management (IIM), India Institute of Technology (IIT) and • Expanding into new geographic market through exploration of trends from other National Institute of Design (NID) India. regions • Surveying the new consumer buying behaviours and developing ready-to-launch * There will be afternoon refreshments & networking break held at 1530 products John Gerrie Founder and Owner 1700 Closing remarks from the Chair and end of conference KN3W Ideas Australia John Gerrie spent 27 years in senior management roles in Africa, USA, Asia Pacific and Europe at the global consumer goods giant Reckitt & Colman / Reckitt Benckiser, with Board or Management Committee responsibilities in South Africa, Australia and the UK Global HQ Who should attend Why you cannot miss this event Individuals holding the following job titles: Many FMCG organisations have a very limited scope to their innovation activities or try to • Presidents • Vice Presidents have one overall approach that handles everything. An innovative organisation will have • Directors • General Manager several key areas of innovation whereby each of these will require different approaches to • Senior Managers • Managers capture people’s creative innovative ideas and implement them. Creating a completely new • Assistant Managers • Heads product is different from updating an existing one or finding ways to improve the systems • Executives or processes in an organisation. Within the following areas: The ability to rapidly introduce vibrant and innovative new products have been more • Innovation •R & D important to the FMCG sector. It is also the FMCG sector that is rapidly innovating and • Business Development • Business Unit developing new products according to market’s demand, therefore it is crucial to obtain and understand the market trends and identifying the risks that endeavours the innovation • Marketing • Product department for a more efficient and profitable innovation process. • New Product Development • Product Improvement • Product Expansion • And every other departments that oversees the This conference will bring you through a journey in discovering the innovation formulas that innovation process enables you to succeed in new product developments therefore moving your company forward to further growth. Across all FMCG organisations marcus evans reserves the right to change the venue of, or speakers at the conference should circumstances require. © marcus evans