Google Analytics Webinar

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2010 • • Why are you losing people?  Navigation  Value  Usability 37

2010 • Why are conversions low?  How do we make it higher?  What kind of testing do we need to do?  A/B testing 38

2010 • Testing best practices  Setting a baseline  60 days is good; 90 days is better • Letting it steep  Don’t be reactionary  Set up a test timeline and stick with it 39

2010 • Use Google Website Optimizer • Set pages • Install tags • Preview pages • Launch experiement 40

2010 • Visitors • Coming and Going • Goals and Funnels • Testing 41

2010 • Questions • Private Sessions • Audit • Implementation 42

2010 • info@redengine.com • rsaunders@redengine.com • john@redengine.com 43

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Google Analytics Webinar

by John Beauchamp on Jan 27, 2010

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Google Analytics Webinar — Presentation Transcript