Promotions Unit

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Promotions Unit

  1. 1. Advertising CampaignUNIT PROJECT
  2. 2. Learning Targets I can give examples of how successful companies have a different marketing mix for different products. I can understand why marketing is vital to companies because it stimulates sales revenue. I can successfully identify the target market for a product or service.
  3. 3. What is Advertising? Any form of paid promotion Delivers a message to many people at the same time So what is PROMOTION? ◦ The primary way businesses communicate with prospective customers ◦ Used to inform consumers about features/benefits & encourage them to buy
  4. 4. Creating an Ad Campaign Series of advertisement messages that share a single idea and theme Ads appear in different media across a specific time frame Determine: “Champion Theme” ◦ Central message in promotional activities DECA Event: AD CAMPAIGN
  5. 5. Consumer Promotions Sales strategies to get buyers to buy product or service Types: ◦ Coupons ◦ Premium deals ◦ Incentives ◦ Product samples ◦ Sponsorships ◦ Promotional tie-ins ◦ Product placement ◦ Loyalty marketing programs ◦ Point of purchase displays
  6. 6. Coupons Certificates for cash discounts Stores accept & send them to a manufacturer’s headquarters or clearing house to be sorted Redemption centers reimburse stores for face value + charge a handling about 8¢ per coupon Apps for your phone
  7. 7. Premiums Low cost items provided at discount or for FREE Build product loyalty Attract new customers “added value” 3 Types: ◦ Factory packs = free gifts placed in product packages (cereal) ◦ Traffic builders= pens, key chains, coffee mugs @ store or events ◦ Coupon plans= ongoing programs (customer sends in soup labels)
  8. 8. Product Samples Free trial sizes Especially important in promoting new products Drug manufacturers to doctors and dentists
  9. 9. Sponsorship People, events, gro ups, or a physical location
  10. 10. Promotional Tie-ins Arrangements between 1 or more retailers or manufacturers Both benefit from combing resources
  11. 11. Product Placement Brand name products in movies, TV, sporting events, or in commercials for another product Transformers
  12. 12. Loyalty Marketing/FrequentBuyer  Programs that reward customers for patronizing
  13. 13. Point-of-Purchase Displays  Designed primarily by manufacturers to display their products  Placed in ↑ traffic areas for in store advertising
  14. 14. Creating an Ad Campaign
  15. 15. Pay per click (PPC)
  16. 16. Analyzing Web Marketing Data
  17. 17. Social Media MarketingPlatforms Facebook Twitter YouTube Blogosphere

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