*Product
* Price
* Place
* Promotion
*Product
* Price
* Place
* Promotion
What Products will you have?
What Services will you offer?
What Brands will you carry?
Who will be your supplier?
Who will be your supplier?
http://www.toptenwholesale.com
American Wholesalers
and
Distributors Directory
*Product
* Price
* Place
* Promotion
* Costs & Expenses
* Supply vs. Demand
* Consumer Perceptions
* Competition
* Govt. Regulations
* Obtain a Return on Investment (ROI)
* Obtain Market Share
ObjectivesObjectives – Policies – Strategies - Techniques
^Flexible Pricing^Flexible Pricing
^One Price Policy^One Price Policy
Objectives – PoliciesPolicies – Strategies - Techniq...
^Cost Based Pricing^Cost Based Pricing
^Demand Based Pricing^Demand Based Pricing
^Competition Based Pricing^Competition B...
PrestigePrestige
Short-Term StrategyShort-Term Strategy
Market Penetration StrategyMarket Penetration Strategy
Loss Leader...
*Product
* Price
* Place
* Promotion
*Product
* Price
* Place
* Promotion
GOAL: BRAND RECALL… EVOKED SET
REPETITIONS & SLOGANS/ JINGLES
FEEL GOOD & HUMOR
7  Promotions- 4 P's
7  Promotions- 4 P's
7  Promotions- 4 P's
7  Promotions- 4 P's
7  Promotions- 4 P's
7  Promotions- 4 P's
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7 Promotions- 4 P's

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7 Promotions- 4 P's

  1. 1. *Product * Price * Place * Promotion
  2. 2. *Product * Price * Place * Promotion
  3. 3. What Products will you have? What Services will you offer? What Brands will you carry? Who will be your supplier?
  4. 4. Who will be your supplier? http://www.toptenwholesale.com American Wholesalers and Distributors Directory
  5. 5. *Product * Price * Place * Promotion
  6. 6. * Costs & Expenses * Supply vs. Demand * Consumer Perceptions * Competition * Govt. Regulations
  7. 7. * Obtain a Return on Investment (ROI) * Obtain Market Share ObjectivesObjectives – Policies – Strategies - Techniques
  8. 8. ^Flexible Pricing^Flexible Pricing ^One Price Policy^One Price Policy Objectives – PoliciesPolicies – Strategies - Techniques
  9. 9. ^Cost Based Pricing^Cost Based Pricing ^Demand Based Pricing^Demand Based Pricing ^Competition Based Pricing^Competition Based Pricing Objectives – Policies – StrategiesStrategies - Techniques
  10. 10. PrestigePrestige Short-Term StrategyShort-Term Strategy Market Penetration StrategyMarket Penetration Strategy Loss LeaderLoss Leader Status QuoStatus Quo Objectives – Policies – Strategies - TechniquesTechniques
  11. 11. *Product * Price * Place * Promotion
  12. 12. *Product * Price * Place * Promotion
  13. 13. GOAL: BRAND RECALL… EVOKED SET REPETITIONS & SLOGANS/ JINGLES FEEL GOOD & HUMOR

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