Social Media Strategy @voicetec

Social Media Strategy 23 september 2010 John Meulemans vrijdag 24 september 2010

John Meulemans 12 years online marketing, 8 years entrepreneur RTL, ATAG, Seat, Ubisoft, SAP Social media strategy vrijdag 24 september 2010

#voicetec @j0hn vrijdag 24 september 2010

AGENDA vrijdag 24 september 2010

AGENDA SOCIAL MEDIA vrijdag 24 september 2010

AGENDA 6 REASONS WHY YOU SHOULD CARE vrijdag 24 september 2010

AGENDA SOCIAL MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010

AGENDA STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010

AGENDA SOME STARTING POINTS vrijdag 24 september 2010

AGENDA 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010

AGENDA QUESTIONS Kudo’s to @armano, @mzkagan & @owyang vrijdag 24 september 2010

SOCIAL MEDIA vrijdag 24 september 2010

SOCIAL MEDIA not media 'Websites' where people 'connect' and exchange 'information' in order to get what they want from each other. vrijdag 24 september 2010

SOCIAL MEDIA Isn’t that the entire internet? AKA: the social web vrijdag 24 september 2010

SOCIAL MEDIA When did that happen? A small test in observation vrijdag 24 september 2010

6 REASONS vrijdag 24 september 2010

WHY CARE YES NO 81% 19% Reason 1 USERS OF SOCIAL TECHNOLOGY IN NL Forrester Consumer Technographics Data 2009 vrijdag 24 september 2010

WHY CARE TIME SPENT ONLINE 30% 25% 20% 15% 10% 5% 0% SOCNETS GAMES E-MAIL Reason 2 BECAUSE SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY Forrester Consumer Technographics Data 2010 vrijdag 24 september 2010

WHY CARE Reason 3 BECAUSE PEOPLE DON’T TRUST COMPANIES vrijdag 24 september 2010

WHY CARE Reason 4 vrijdag 24 september 2010

WHY CARE Reason 5 vrijdag 24 september 2010

WHY CARE Reason 6 BECAUSE YOU’RE ALREADY LATE Dutch research by Linkedin 2010 vrijdag 24 september 2010

SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH vrijdag 24 september 2010

WHY CARE FACT: PLAYTIME IS OVER* vrijdag 24 september 2010

vrijdag 24 september 2010

LANDSCAPE TIME FOR A LITTLE QUIZ vrijdag 24 september 2010

THE SOCIAL LANDSCAPE MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010

Question 1: Which one is true? LANDSCAPE a) 60% is over 35 years b) 50% logs in every day c) average 20 minutes per visit d) 70% of users is outside the US vrijdag 24 september 2010

Question 2: Every ..... 24 hours of video is uploaded? LANDSCAPE a) every day b) every hour c) every minute BTW: 100 million video’s are being watched every day vrijdag 24 september 2010

Question 3: How many pics are on Flickr? LANDSCAPE a) 2 miljard b) 4 miljard c) 15 miljard vrijdag 24 september 2010

Question 4: What do Lostpedia, Wookiepedia and Trivialibrary LANDSCAPE have in common? a) they’re made by brands b) they’re episodes of Lost c) they’re wiki’s BTW: There are more than 13 million articles on Wikipedia vrijdag 24 september 2010

My favourite wiki LANDSCAPE vrijdag 24 september 2010

Question 5: What’s the average number of tweets per day? LANDSCAPE a) 5.000.000 b) 10.000.000 c) 45.000.000 d) 65.000.000 BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics) vrijdag 24 september 2010

LANDSCAPE Question 6: Which one is about Last.fm? a) recommendations b) events c) scrobbling d) all of the above BTW: Last.fm now has 25 million users and covers 7 million tracks vrijdag 24 september 2010

LANDSCAPE Question 7: Number of HULU streams in april 2010? a) 63.000.000 b) 373.000.000 c) 958.000.000 BTW: Google video streams in April 2010: 13.087.462.000 vrijdag 24 september 2010

Question 8: Which Foursquare stats are true? LANDSCAPE a) 99% have checked in at least once b) 79% have checked into 25 different venues c) 77% have checked in 30 or more times in a month d) All of the above BTW: 3 million users August 2010, grows with 180.000 users every 10 days vrijdag 24 september 2010

Question 9: What are the similarities in all examples? LANDSCAPE It’s about sharing People 'connect' and exchange 'information' It’s a new culture of sharing: 1: More and more people go online worldwide 2: Widespread use of social networking sites 3: Rise of sharing in general vrijdag 24 september 2010

Strategy STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010

Strategy FIRST: vrijdag 24 september 2010

Strategy SECOND: IT CONCERNS THE WHOLE COMPANY vrijdag 24 september 2010

Strategy Social media touches all of these R&D IT HR PR SALES MARKETING CUSTOMER SERVICE vrijdag 24 september 2010

Strategy FINALLY: ENGAGE IN THREE STEPS vrijdag 24 september 2010

Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010

Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010

Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010

Strategy So who likes pizza vrijdag 24 september 2010

Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010

Strategy WHERE ARE YOUR CUSTOMERS vrijdag 24 september 2010

Strategy WHAT ARE THEY SAYING vrijdag 24 september 2010

Strategy WHAT’S THE SENTIMENT AND IS IT SHIFTING vrijdag 24 september 2010

Strategy WHAT ARE BENCHMARKS vrijdag 24 september 2010

Strategy IDENTIFY HOTSPOTS & INFLUENCERS vrijdag 24 september 2010

Strategy FREEBIE: GOOGLE ALERTS, SOCIALMEDIACHECK.NL vrijdag 24 september 2010

Strategy PROFESSIONAL: ATTENTIO, RADIAN6 @VOICETEC vrijdag 24 september 2010

Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010

Strategy RESEARCH vrijdag 24 september 2010

Strategy MARKETING & SALES vrijdag 24 september 2010

Strategy SUPPORT vrijdag 24 september 2010

Strategy INNOVATION vrijdag 24 september 2010

Strategy Case: Alli Research vrijdag 24 september 2010

Strategy Case: Wallmart Marketing & Sales > Ambassador Program vrijdag 24 september 2010

Strategy Case: Dell Marketing & Sales vrijdag 24 september 2010

Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010

Strategy Case: Blendtec Omzet x 500% Marketing & Sales vrijdag 24 september 2010

Strategy Case: Zappos Support vrijdag 24 september 2010

Strategy Case: Fiat mio Innovation > crowdsourcing & co-creation vrijdag 24 september 2010

Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010

Strategy DEFINE YOUR RELEVANCE vrijdag 24 september 2010

Strategy CREATE VALUE vrijdag 24 september 2010

Strategy ENGAGE & INVOLVE vrijdag 24 september 2010

Strategy BE REMARKABLE vrijdag 24 september 2010

Strategy THINK CONVERSATIONS NOT CAMPAIGNS vrijdag 24 september 2010

Starting points SOME STARTING POINTS vrijdag 24 september 2010

Starting points Let go the idea of control Admit: you never had it anyway vrijdag 24 september 2010

Starting points Social media policy When, who, where, how to engage, authority Check out: http://policytool.net vrijdag 24 september 2010

Starting points Dedicated personnel low cost, high engagement vrijdag 24 september 2010

Starting points Organizational model Current model > desired model : Cultural change! Check out for more info: http://bit.ly/awPFz1 vrijdag 24 september 2010

Starting points Pollinate the web But keep platforms manageable vrijdag 24 september 2010

Starting points Keep monitoring Share feedback on buzz, sentiment, hotspots vrijdag 24 september 2010

Starting points Internal communication And motivation > share succes > involve MT vrijdag 24 september 2010

Starting points Evaluate every six months Follow success vrijdag 24 september 2010

Starting points Avoid shiny object syndrome If possible: integrate with current software vrijdag 24 september 2010

Starting points Think about measuring ROI Sales, leads, likes, followers, engagement, loyalty, trust, cost reduction, satisfaction, NPS, exposure vrijdag 24 september 2010

Starting points 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010

Start today Start monitoring with the ‘free stuff’ like Google Alerts, Tracebuzz vrijdag 24 september 2010

Start today Start a taskforce With representatives from every department vrijdag 24 september 2010

Start today Start thinking about objectives And how to be relevant vrijdag 24 september 2010

Start today Start claiming your domains namechk.com vrijdag 24 september 2010

ANY QUESTIONS vrijdag 24 september 2010

BUSINESS CARD = PRESENTATION vrijdag 24 september 2010

THANK YOU twitter: j0hn somelikeitsocial.com http://nl.linkedin.com/in/johnmeulemans vrijdag 24 september 2010

http://somelikeitsocial.com	91
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Social Media Strategy @voicetec

by John Meulemans on Sep 24, 2010

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Social Media Strategy @voicetec — Presentation Transcript