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Social Media                     &              Business as Usual               Management Workshops 2011                 ...
GOEDEMIDDAG
SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.
QUESTION: PUT YOUR HANDS UP IF YOU USE...
LINKEDIN
FACEBOOK
FOURSQUARE
TWITTER
#inin            @j0hn#curius #mworkshops   @j0hn
BUSINESS AS USUAL?
AGENDA
VISIEOP SOCIAL MEDIA
VALKUILENBIJ SOCIAL MEDIA GEBRUIK
5 RICHTINGENVOOR EEN SOCIAL MEDIA STRATEGIE
WORKSHOP (10 min)
PRESENTEREN (2 min)
TOT SLOT: 5 TRENDS
VISIE OPSOCIALMEDIA
[definition]   Websites where people connect andexchange information in order to get what      they want from each other.
Visie op social
Websites where people connect andexchange information in order to get what      they want from each other.   Is dat niet g...
THE INTERWEBS? A.K.A. THE SOCIAL WEB.
BECAUSE THE TECHNOLOGYTHAT MAKES SOCIAL MEDIA SOCIAL IS EVERYWHERE
DEFINITIEALMOST EVERY WEBSITE HAS ‘SHARE THIS’ BUTTONS.                     30 maart 2011
SOCIAL EMAIL, VERY INTERESTING OPPORTUNITIES.                      30 maart 2011
DEFINITIESOCIAL SEARCH +1                   30 maart 2011
DEFINITIESOCIAL GOES MOBILE.                      30 maart 2011
DEFINITIEFACEBOOK INTEGRATION OF PS3 AND XBOX.                     30 maart 2011
SOCIAL ADS.              30 maart 2011
CONCLUSION:THE SOCIAL WEB IS EVERYWHERE...
VALKUILEN BIJSOCIAL MEDIAGEBRUIK
HORSELESS CARRIAGE SYNDROME
DEFINITIE?           30 maart 2011
CAMPAIGNS STOP, CONVERSATIONS DON’T.
SOCIAL IS STRUCTURAL CAMPAIGNS ARE ACTIVATIONS
SOCIAL MEDIA: A MARKETING & SALES EFFORT?
R&D    IT    HR PR        SALES   MARKETING                                               CUSTOMER                        ...
HUGE IMPACT ON SKILLS AND PROCESSES.
THINK ABOUT  STRATEGY
5 RICHTINGENVOOR EENSOCIAL MEDIASTRATEGIE
RICHTING 1: ONDERZOEK.
RICHTING 1: ONDERZOEK (BRAND MONITORING)
RICHTING 2: SUPPORT.
RICHTING 2: SUPPORT.
EXTENDING CUSTOMER SERVICE.
RICHTING 3: COMMUNICATIE (AMBASSADORS).
RICHTING 3: COMMUNICATIE (INFLUENCERS).
THERE IS NO CONTROL.ONLY THE IDEA OF CONTROL.
MAKE SURE WHAT THEY SAY ABOUT YOU IS POSITIVE.
RICHTING 4: SERVICE.
IT’S ABOUT GIVING.
RICHTING 5: INNOVATIE.
RICHTING 5: INNOVATIE.
WORKSHOP10 MINUTEN
RICHTINGEN1   -   ONDERZOEK / MONITORING2   -   SUPPORT3   -   COMMUNICATIE4   -   SERVICE5   -   INNOVATIE
PRESENTATIE2 MINUTEN
TRENDSAND SOME OTHERPREDICTIONS
SOCIAL CRM: RADIAN6 & SALESFORCE.
CUSTOMER SUPPORT GETS ITS THANK YOU DEPARTMENT.
LOCATION, LOCATION, LOCATION...
GAMIFICATION: USE OF GAME THINKING AND GAME MECHANICS              TO CREATE ENGAGEMENT AND SOLVE PROBLEMS.
DEFINITIEWE WILL CONTINUE TO SHARE MORE AND MORE.                    30 maart 2011
THANK YOU
QUESTIONS?
CONTACT                Visit our website                                www.3sixtyfive.co         Paolo Martorino         ...
social media:  business as usual
social media:  business as usual
social media:  business as usual
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social media: business as usual

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Presentation I used during a workshop with students from TU Delft (TBM).

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Transcript of "social media: business as usual"

  1. 1. Social Media & Business as Usual Management Workshops 2011 TU Delft12 Mei 2011 John Meulemans
  2. 2. GOEDEMIDDAG
  3. 3. SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.
  4. 4. QUESTION: PUT YOUR HANDS UP IF YOU USE...
  5. 5. LINKEDIN
  6. 6. FACEBOOK
  7. 7. FOURSQUARE
  8. 8. TWITTER
  9. 9. #inin @j0hn#curius #mworkshops @j0hn
  10. 10. BUSINESS AS USUAL?
  11. 11. AGENDA
  12. 12. VISIEOP SOCIAL MEDIA
  13. 13. VALKUILENBIJ SOCIAL MEDIA GEBRUIK
  14. 14. 5 RICHTINGENVOOR EEN SOCIAL MEDIA STRATEGIE
  15. 15. WORKSHOP (10 min)
  16. 16. PRESENTEREN (2 min)
  17. 17. TOT SLOT: 5 TRENDS
  18. 18. VISIE OPSOCIALMEDIA
  19. 19. [definition] Websites where people connect andexchange information in order to get what they want from each other.
  20. 20. Visie op social
  21. 21. Websites where people connect andexchange information in order to get what they want from each other. Is dat niet gewoon....
  22. 22. THE INTERWEBS? A.K.A. THE SOCIAL WEB.
  23. 23. BECAUSE THE TECHNOLOGYTHAT MAKES SOCIAL MEDIA SOCIAL IS EVERYWHERE
  24. 24. DEFINITIEALMOST EVERY WEBSITE HAS ‘SHARE THIS’ BUTTONS. 30 maart 2011
  25. 25. SOCIAL EMAIL, VERY INTERESTING OPPORTUNITIES. 30 maart 2011
  26. 26. DEFINITIESOCIAL SEARCH +1 30 maart 2011
  27. 27. DEFINITIESOCIAL GOES MOBILE. 30 maart 2011
  28. 28. DEFINITIEFACEBOOK INTEGRATION OF PS3 AND XBOX. 30 maart 2011
  29. 29. SOCIAL ADS. 30 maart 2011
  30. 30. CONCLUSION:THE SOCIAL WEB IS EVERYWHERE...
  31. 31. VALKUILEN BIJSOCIAL MEDIAGEBRUIK
  32. 32. HORSELESS CARRIAGE SYNDROME
  33. 33. DEFINITIE? 30 maart 2011
  34. 34. CAMPAIGNS STOP, CONVERSATIONS DON’T.
  35. 35. SOCIAL IS STRUCTURAL CAMPAIGNS ARE ACTIVATIONS
  36. 36. SOCIAL MEDIA: A MARKETING & SALES EFFORT?
  37. 37. R&D IT HR PR SALES MARKETING CUSTOMER SERVICESOCIAL TOUCHES ALL OF THESE.
  38. 38. HUGE IMPACT ON SKILLS AND PROCESSES.
  39. 39. THINK ABOUT STRATEGY
  40. 40. 5 RICHTINGENVOOR EENSOCIAL MEDIASTRATEGIE
  41. 41. RICHTING 1: ONDERZOEK.
  42. 42. RICHTING 1: ONDERZOEK (BRAND MONITORING)
  43. 43. RICHTING 2: SUPPORT.
  44. 44. RICHTING 2: SUPPORT.
  45. 45. EXTENDING CUSTOMER SERVICE.
  46. 46. RICHTING 3: COMMUNICATIE (AMBASSADORS).
  47. 47. RICHTING 3: COMMUNICATIE (INFLUENCERS).
  48. 48. THERE IS NO CONTROL.ONLY THE IDEA OF CONTROL.
  49. 49. MAKE SURE WHAT THEY SAY ABOUT YOU IS POSITIVE.
  50. 50. RICHTING 4: SERVICE.
  51. 51. IT’S ABOUT GIVING.
  52. 52. RICHTING 5: INNOVATIE.
  53. 53. RICHTING 5: INNOVATIE.
  54. 54. WORKSHOP10 MINUTEN
  55. 55. RICHTINGEN1 - ONDERZOEK / MONITORING2 - SUPPORT3 - COMMUNICATIE4 - SERVICE5 - INNOVATIE
  56. 56. PRESENTATIE2 MINUTEN
  57. 57. TRENDSAND SOME OTHERPREDICTIONS
  58. 58. SOCIAL CRM: RADIAN6 & SALESFORCE.
  59. 59. CUSTOMER SUPPORT GETS ITS THANK YOU DEPARTMENT.
  60. 60. LOCATION, LOCATION, LOCATION...
  61. 61. GAMIFICATION: USE OF GAME THINKING AND GAME MECHANICS TO CREATE ENGAGEMENT AND SOLVE PROBLEMS.
  62. 62. DEFINITIEWE WILL CONTINUE TO SHARE MORE AND MORE. 30 maart 2011
  63. 63. THANK YOU
  64. 64. QUESTIONS?
  65. 65. CONTACT Visit our website www.3sixtyfive.co Paolo Martorino +31 62 502 26 88 paolo@3sixtyfive.co John Meulemans +31 62 507 81 70 john@3sixtyfive.co Nicole Niemann +31 63 947 92 79 nicole@3sixtyfive.coPreso on slideshare.net/john
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