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Amazon Marktplein Dm

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Werner Vogels van Amazon vertelt over klantenbinding en andere innovaties die Amazon groot maakten.

Werner Vogels van Amazon vertelt over klantenbinding en andere innovaties die Amazon groot maakten.

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  • Transcript

    • 1.  
    • 2. It’s all about the Customer Werner Vogels CTO, Amazon.com
    • 3. Earth’s most customer-centric company
    • 4. Selection Customer Experience Traffic Sellers Lower Cost Structure Lower Prices Growth
    • 5. Customer-Experience Selection Low Prices Convenience
    • 6. The place to Find, Discover and Buy anything you want online
    • 7.  
    • 8. Customer-Centric Listen Invent Personalize
    • 9. Innovation Structure Small Teams Independence Customer Feedback
    • 10. Customers have access to Perfect Information
    • 11. Self-Service
    • 12. Defy gravity
    • 13. Measure relentlessly
    • 14. TV advertisements are useless
    • 15. Good Intentions don’t work
    • 16. Intuition doesn’t work
    • 17. The importance of reviews
    • 18.  
    • 19.  
    • 20.  
    • 21. Experiment continuously
    • 22. Data driven automation
    • 23. Email Channel Management
    • 24. Personalization
    • 25. Slots
    • 26.  
    • 27.  
    • 28. Customers who bought X
    • 29. Your recommendations
    • 30. Your soul-mate
    • 31. Goldbox
    • 32. Earth’s most customer-centric company
    • 33.  

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