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20090420 Social Media For E-tail
 

20090420 Social Media For E-tail

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A presentation on how etailers can use social media more

A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.

I keep updating it constantly, don't hesitate to contact me for the latest edition.

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    20090420 Social Media For E-tail 20090420 Social Media For E-tail Presentation Transcript

    • Social Media Not just for branding Telecombinatie 20 april 2009
    • JOHN MEULEMANS Some like it social
    •  
    • Social media is information content created by people using highly accessible and scalable publishing technologies . SOCIAL MEDIA? Wikipedia: It's a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many) and is the democratization of information, transforming people from content readers into publishers . At its most basic sense, social media is a shift in how people discover , read and share news, information and content .
    • SOCIAL MEDIA?
    • SOME STATS
    • SOME STATS
    • SOME STATS
    • Take a guess… A NEW THING?
      • Trust
      • Authenticity
      • Connectivity
      • Sharing
      • Transparency
      …… Which were gone IT’S ABOUT
    • Alt: http://www.youtube.com/watch?v=heSudg-tfIk THE VID THAT SAYS IT ALL
    • SOME MORE STATS “ THE CLUTTER EFFECT” “ BRAND DEGRADATION”
    • SOME MORE STATS “ COMMUNICATION IS THE NEW ENTERTAINMENT”
    • SOME MORE STATS “ EVERYBODY DOES IT”
    • SOME MORE STATS “ 85% SAYS: COME TO ME!”
    • SOME MORE STATS
    • SOME MORE STATS
    • SOME MORE STATS
      • 54% of consumers say information from a company’s brand representative who directly interacts with them online is more valuable than information they find on companies’ websites.
      • 57% of consumers are likely to take action based on the information from a brand representative, such as shop at the retailer or buy the product.
      • People who search for information exclusively via social media websites are more likely to spread the word . More than one-third of consumers have passed along information found online, and among those, six out of 10 used social media websites to pass along the information. Nearly three-quarters (74%) said that most of the information they passed along was positive .
      SOME MORE STATS
    • CASES: BLENDTEC
    •  
    • CASES: CBS / JERICHO
    •  
    • CASES: DELL
    •  
    • CASES: LEGO LUGNET
    •  
    • CASES: PROCTOR & GAMBLE
    •  
    • CASES: TIVO
    •  
    • CASES: DISCOVERY NETWORKS
    • CASES: VAKSCHOOL SCHOOHOVEN
    • HOW CAN I USE SOCIAL MEDIA? BUT MORE IMPORTANT:
    • Buzz monitoring
      • Join the conversation (comments, discussions)
      • Refer to content on your own website (relevance)
      • Make friends, keep in touch
      • Be the specialist, add value
      • Tools: Twitter, Postrank, Technorati, Yahoo Pipes, Scoutlabs
      SOCIAL MEDIA FOR E-TAILERS
      • It’s free and fully customizable (plugins & themes)
      • Open up
      • Dive into hot topics
      • Coupons & hot deals
      • Don’t walk out of the conversation!
      • Tools: Wordpress, Typepad, Blogger
      SOCIAL MEDIA FOR E-TAILERS Blogging
      • Open up
      • Engage in the conversations
      • Make relevant offerings (also don’t spam!)
      • Try to drive the conversation to your website / blog
      • Trendspotting
      • Make friends, find followers
      • 140 characters
      • Tools: Twitter
      SOCIAL MEDIA FOR E-TAILERS Micro-blogging
    • 1 in 10 Adults Has Microblogged — on Twitter or Elsewhere SOCIAL MEDIA FOR E-TAILERS Micro-blogging
    • 1 in 10 Adults Has Microblogged — on Twitter or Elsewhere SOCIAL MEDIA FOR E-TAILERS Micro-blogging The new customer service: One communication channel that is still relatively untapped by enterprises is Web 2.0: the use of blogs, social networking, forums and search engines to share information . In 2009 contact center vendors and enterprises will begin to leverage these tools, as the vision of a truly multichannel contact center is realized. (Datamonitor)
      • Friend endorsements in ads
      • Faces of friends in ads
      • Personal video
      • Viral effect (do you think, he thinks)
      • Effects : Increased awareness, favourability & purchases
      • Tools: Facebook, Hyves, Netlog, Ning
      SOCIAL MEDIA FOR E-TAILERS Social Ads
    • SOCIAL MEDIA FOR E-TAILERS Crowdsourcing? WKIPEDIA: Crowdsourcing is a neologism for the act of taking a job traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people , in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or help analyze large amounts of data .
    • SOCIAL MEDIA FOR E-TAILERS Crowdsourcing
      • Speed up innovation
      • The creation of ‘our brand’
      • Become a listening brand
      • Engage your community with user generated content
      • Tools: Hollr, Salesforce Ideas App, Polls, Kluster
    • SOCIAL MEDIA FOR E-TAILERS
    • SOCIAL MEDIA FOR E-TAILERS Facebook Connect / Google Friend Connect
    • SOCIAL MEDIA FOR E-TAILERS Facebook Connect / Google Friend Connect
    • SOCIAL MEDIA FOR E-TAILERS Facebook Connect / Google Friend Connect
      • Single sign-on
      • Who’s on your site
      • Discussions
      • Subscriptions
      • Recommendations
      • Integration of Facebook profile
      • Tools: Google, Facebook, MSN, Blogs, Communities
    • SOCIAL MEDIA FOR E-TAILERS Tagging & social bookmarking
      • Social Bookmarking (online, tagbased, shareable)
      • Search
      • Find!
      • Traffic
      • Tools: Del.icio.us, Tumbler, StumbleUpon, Digg
      SOCIAL MEDIA FOR E-TAILERS Tagging & social bookmarking
    • SOCIAL MEDIA FOR E-TAILERS
    • Tagging & bookmarking SOCIAL MEDIA FOR E-TAILERS
      • Really Simple Syndication
      • Subscription model
      • Offerings & other relevant feeds
      • Tools: Readers, Widgets, Emailclients, iGoogle Netvibes etc
      RSS SOCIAL MEDIA FOR E-TAILERS
    •  
      • Small chunks of your website functionality
      • Flash, html, java
      • Embeddable
      • Copy, paste
      • DIY
      • Viral
      • Traffic
      • Tools: Widsets, Beemway, WidgetsLab, Sproutcore, Wix
      SOCIAL MEDIA FOR E-TAILERS Widgets
    • SOCIAL MEDIA FOR E-TAILERS
    • Widgets SOCIAL MEDIA FOR E-TAILERS
    • SOCIAL MEDIA FOR E-TAILERS “ iTunes” “ Buienradar” “ Hyves” “ Facebook”
    • SOCIAL MEDIA FOR E-TAILERS
      • Recommendations
      • Different views of your inventory
      • Alerts
      • Mobile
      • Apple iPhone & Google Android
      • Work on your social graph
      • Free some headcount
      SOME LAST POINTERS
      • Social media can be used for:
      • Measuring buzz & conversations about your brand(s)
      • Finding your audience and connect with it
      • Direct interaction in a dialogue (be relevant)
      • Activating your community
      • Create brand ambassadors
      • Generating traffic
      • Being found
      • Supporting
      • Helping your customer orientate themselves
      • Sales!
      RECAP
    • [email_address] www.urbanology.nl www.somelikeitsocial.com www.twitter.com/j0hn www.linkedin.com/in/johnmeulemans ANY QUESTIONS?