SEO Architecture

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SEO Architecture

  1. 1. SEO Architecture Search Engine Optimization
  2. 2. What is SEO? 02/09/09 ©2009 DataSage Inc.
  3. 3. What SEO is generally not (a) <ul><li>Linear </li></ul><ul><li>Simple </li></ul><ul><li>Short-cut </li></ul><ul><li>Single installation or project </li></ul><ul><li>IT’s responsibility </li></ul><ul><li>Something Marketing can do alone </li></ul><ul><li>Documented </li></ul><ul><li>Impossible </li></ul>02/09/09 ©2009 DataSage Inc.
  4. 4. What is SEO? 02/09/09 ©2009 DataSage Inc.
  5. 5. What is SEO? <ul><li>Organic </li></ul><ul><li>Pay-Per-Click </li></ul><ul><li>Link Building </li></ul><ul><li>Social Media </li></ul><ul><li>Analytics </li></ul><ul><li>Usability </li></ul>02/09/09 ©2009 DataSage Inc.
  6. 6. Organic Optimization <ul><li>Why </li></ul><ul><ul><li>Organic Raking </li></ul></ul><ul><ul><li>Site Friendliness </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Clean Code </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Tech Heavy </li></ul></ul><ul><ul><li>Content writing </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  7. 7. Paid Advertising <ul><li>Why </li></ul><ul><ul><li>Preferred Placement </li></ul></ul><ul><ul><li>ROI is measurable </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Pay popular conduits </li></ul></ul><ul><ul><li>Campaign driven </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Analysis Heavy </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  8. 8. Link Building <ul><li>Why </li></ul><ul><ul><li>Page Value </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Campaign for them </li></ul></ul><ul><ul><li>Earn them </li></ul></ul><ul><li>What </li></ul><ul><ul><li>One way links </li></ul></ul><ul><ul><li>Lots of legwork </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  9. 9. Social Media <ul><li>Why </li></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Saturation </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Paid Ads </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><li>What </li></ul><ul><ul><li>PPC skills </li></ul></ul><ul><ul><li>Tech Heavy </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  10. 10. Analytics <ul><li>Why </li></ul><ul><ul><li>Measurement </li></ul></ul><ul><ul><li>Improvement </li></ul></ul><ul><li>How </li></ul><ul><ul><li>A/B testing </li></ul></ul><ul><ul><li>Onsite Analytics </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Tech Heavy </li></ul></ul><ul><ul><li>Analysis Heavy </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  11. 11. Usability <ul><li>Why </li></ul><ul><ul><li>Longevity </li></ul></ul><ul><ul><li>Site Friendliness </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Clean Code </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Usability Tech </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  12. 12. How can we do all that? 02/09/09 ©2009 DataSage Inc.
  13. 13. One bite at a time 02/09/09 ©2009 DataSage Inc.
  14. 14. How can we do all that? <ul><li>Review SEO Architecture </li></ul><ul><li>Define Roadmap </li></ul>02/09/09 ©2009 DataSage Inc.
  15. 15. Example Roadmap <ul><li>Initial Investment </li></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Organic </li></ul></ul><ul><ul><li>Usability </li></ul></ul>02/09/09 ©2009 DataSage Inc.
  16. 16. One campaign at a time 02/09/09 ©2009 DataSage Inc.
  17. 17. One campaign at a time <ul><li>Organic </li></ul><ul><li>PPC </li></ul><ul><li>Link Building </li></ul><ul><li>Social Media </li></ul><ul><li>Analytics </li></ul><ul><li>Usability </li></ul>02/09/09 ©2009 DataSage Inc.

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