Transcript of "Netroots - a Swedish progressive blog movement"
on the Internet
Welcome to Nätrot ‘09
- about grass roots on the Internet
You are holding in your hand statistics covering the by several people together, such as Alliansfritt Sweden
efforts of 356 progressive bloggers to influence public and Arvid Falk. It is exciting to see that the network has
opinion in the period from 20 April to 17 June. The blogs people from different backgrounds, ages and genders
are part of the Social Democrats’ open network and the and that there is not just one way of being active in the
Netroots blog portal, www.netroots.se. network. Everyone has the opportunity to participate in
Progressive bloggers play a part in bringing about
change, which is why we have chosen to emphasise the Three years ago, the platform for Netroots was estab-
enormous work that people contribute in participating lished with the first organised Netroots meeting – Nätrot
in the Internet debate. On the following pages you can ’06. This event gathered 70 Internet-active people
read about: against a right-wing government. During this year’s
seminar in Almedalen, Nätrot ’09, which is organised by
• We highlight the 20 bloggers who have gained the the Social Democrats and the Aktuellt i politiken news-
greatest attention from other bloggers, with links. paper, we will gain inspiration about how it was to blog
• Articles in traditional media that receive the most links. for the Obama campaign.
• Statistics show that the progressive blogging goes on
24 hours a day, every day of the week. So the best tip for those of you who wish to follow the
• Four bloggers in the top-20 list give their best tips on debate among progressive bloggers on the Internet is to
how to reach out with your blog message. go to www.netroots.se
• A blog cloud shows which subjects engage Netroots’
readers most. Johan Ulvenlöv
Blog contacts / New media
The width of the network can be seen in the list of the Johan.firstname.lastname@example.org
20 most linked bloggers in Netroots. The list is topped Almedalen in July 2009
by Rosemari Södergren with her Culture Blog. Next Footnote:
comes Eva Rundkvist who started the “Blogging for
Mona” campaign. We also see leading representa- The term netroots was coined by Jerome Armstrong
tives such as the former minister of justice, Thomas in 2002. In Sweden the term was used by people who
Bodström. The list includes active voices within the campaigned on the Internet against a right-wing govern-
HBT movement and people who are concerned about ment for the first time in an organised context during the
integration or employment issues, as well as blogs run Nätrot ’06 meeting.
About the statistics
- The period of the survey was from 20 April, when the Netroots blog portal was launched, up to and including 16
- The material is based on Netroots’ own database where registered bloggers can insert their own material, and
data from the Twingly blog search engine, www.twingly.com
- Do you want to blog about the report? Download the report and the diagram in a blog-friendly format from www.s-
Top 20 progressive blogs
Blog No. of links Web address
1 Kulturbloggen 672 www.kulturbloggen.com
2 Promemorian 480 promemorian.blogspot.com
3 Arvid Falk 235 arvidfalk.se
4 Erik Laakso | På Uppstuds 204 www.eriklaakso.nu
5 Sjölander 177 johansjolander.blogspot.com
6 Alliansfritt Sverige 150 www.alliansfrittsverige.nu
7 HBT-sossen 150 hbt-sossen.blogspot.com
8 In The Pendent 148 www.hartman.nu
9 Claeskrantz.se 144 www.claeskrantz.se
10 In Your Face 127 krassman-inyourface.blogspot.com
11 Johanna Graf 124 johannagraf.blogspot.com
12 Eva-Lenas blogg 123 evalenajansson.blogspot.com
13 Peter Karlberg 113 peter.karlberg.org
14 Jakop Dalunde 104 jakopdalunde.wordpress.com
15 Monica Greens blogg 104 monicagreen.webblogg.se
16 Bodströmsamhället 103 www.bodstromsamhallet.se
17 Peter Andersson - med rätt att tycka... 101 peterlandersson.blogspot.com
18 Bengt Silfverstrand 100 www.s-info.se/silfverstrand
19 Käringen mot strömmen 94 evarundkvist.blogspot.com
20 Margot Wallströms Blog 88 blogs.ec.europa.eu/wallstrom
Comments: The 20 most popular blogs in the Netroots network. The measuring tool we have used to rank
the blogs is how many other bloggers have linked to them.
Facts about Netroots
No. of bloggers who are members of Netroots 356
Blog articles on Netroots per day on average 116
Blog articles per week per blog on average 2.3 Comments: On average Net-
roots bloggers blog 2.3 times
Blog articles per week for blogs in the top-20 list 7 per week. The bloggers in the
top-20 list who get the most
Total number of articles in the period 20 April to 17 June 6 484 number of links from other
bloggers blog more often, on
Total number of labels under blog articles 12 326 average 7 times per week.
Most linked traditional media
Comments: The biggest 700
media are also those that 600
get the most number of 500
links among the pro- 400
gressive bloggers. Blog 300
articles can provide com- 200
ments and an alternative 100
perspective on the media
Most linked articles
in mainstream media
Source Title Date No. of
DN Debatt The Swedish Society for Nature Con- 6 May 2009 48
servation selects the EU parliamentary
candidates who are best for the environ-
DN Ekonomi The Swedish Fiscal Policy Council criti- 11 May 2009 17
cises the Swedish Government’s crisis
Aftonbladet The party leaders criticise SVT 17 May 2009 15
SvD Euron splittrade alliansen 17 May 2009 14
DN Debatt “Maud Olofsson’s policy is a catastrophe 7 May 2009 14
for the Centre Party”
SvD The battle for personal voting selection 24 May 2009 13
of candidates is being fought on the
Comments: Debate ar- SvD The Moderate Party is losing public 21 May 2009 13
ticles, opinion polls and opinion support
TV debates are the most SvD Sahlin: “My position is strong” 26 April 2009 12
popular items to link to. DN Debatt “We promise 100 000 more jobs and 29 April 2009 12
SvD The opposition is still larger than the alli- 16 May 2009 11
ance parties together
Blog articles week by week
400 Comments: Netroots
blogging reached a peak
during the EU parliamen-
tary election in week 23.
17 18 19 20 21 22 23 24
Blog articles over the 24-hour period
250 Comments: Progressive
bloggers publish material
24 hours a day. But the
150 peaks are in the morning
and in the evening. The
diagram summarises blog
50 articles during the whole
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Blog articles by day of the week
Comments: Blogging is
300 well spread over the days
200 of the week. The diagram
100 summarises blog articles
during the whole mea-
måndag 2sdag onsdag torsdag fredag lördag söndag
Blog tips: Some of Netroots bloggers’ best tips
to gain popularity for your blog
Eva Rundkvist Peter Andersson
Blogs at: “Käringen mot strömmen” Blogs at: “Peter Andersson med rätt att tycka”
Address: evarundkvist.blogspot.com Address: peterandersson.blogspot.com
Rank 18 in the top-20 list Rank 17 in the top-20 list
1. Write because you want to! 1. Try to write often with 2-3 articles per day. Continuity
2. Write brief articles and do it often, and dare to be is important. The blog should be busy.
yourself, dare to vary and dare to be humorous. Politi- 2. Make sure that your articles are visible in many dif-
cal blogs are (often) incredibly boring. Write about ferent portals.
football or your crazy cat instead. Politics can still be
If, like me, you get inspiration from reading the media,
found though somewhere in the middle of everything.
then insert a link and make sure that it is there at the
Be personal, but not private. Only write what you can
end of the article. I believe it is a fantastic feature of
stand up for.
democracy that the media make it possible for readers
3. Checking facts and clear source referencing in- to blog direct about an article. The article to which you
creases the credibility and value of the blog. link shall have a connection with what you are writing
4. Focus on one area, link and comment often. Always about! Link to other bloggers, and do it widely. Democ-
answer. Use headings intelligently, they are not a for- racy presupposes debate.
mal description of the content – rather a way to arouse 3. Link to other debaters outside your own party as
curiosity. well if the article adds something to the debate.
5. Then break all these rules, except the first one – 4. Write shorter articles than I do.
write because you really want to!
5. Use photos more than I manage to. It lightens and il-
lustrates the blog and accentuates the message better
with the right choice of photos.
Make sure to link to the various sources you have
used so that the reader can access these better.
6. Be effervescent, energetic and happy when you
blog AND furious and involved. It will shine through if
the article has been written with honest and genuine
commitment, or not.
Alexandra Einerstam Claes Krantz
Blogs at: “HBT-sossen” Blogs at: Claeskrantz.se
Address: hbt-sossen.blogspot.com Address: www.claeskrantz.se
Rank 7 in the top-20 list. Rank 9 in the top-20 list
1. Update – at least one article per day. Why do I blog? As one of my friends said – “to write is
to become visible”. In the same way blogging for me is
2. Link to articles and features in the traditional media
a means of exerting influence and gaining attention, to
and link to other bloggers. If another blogger has writ-
reach other people.
ten a good article but it is not relevant to your article
– make a “feature article” where you write that “I would 1. As a blogger, write under your own name and with
recommend the following blog article”. your own voice.
3. Ping for example nyligen.se and twingly.com to 2. Don’t be afraid. There will be mistakes. The content
make the blog more visible in blog search engines. of what you say is more important than the design and
4. Label your articles with as many words as possible.
If you have written about Prime Minister Fredrik Rein- 3. Write what really interests you. It’s not about readers
feldt, don’t just label Fredrik Reinfeldt and the Moder- or rankings. Even if just one person reads what you
ate Party but use labels such as employment crisis, have written, then you have reached someone other
passivity, government incompetence, jobs rescue etc. than yourself. Blogging is fundamentally about giving
more voices the opportunity to be heard.
5. Design and layout is important if you want read-
ers. Compact articles “without air” are difficult to get
through. Articles without photos are perceived to be
boring. You should therefore add photos to your article.
6. If you want to reach a different readership than just
political activists – write a few articles about fashion,
culture, music, food etc. (insert a “feature article” in
such an article where you recommend a political blog
Word cloud: This is a word cloud, made
by Wordle.net, that is based on all
12 326 tags that the Netroots bloggers
have used. The size of the word indicates
how often it was used as a label.
Netroots is the Social Democrats’ portal
and network for progressive bloggers.
The bloggers who are found in the portal
are responsible themselves for the
content of the blogs. The Social Demo-
crats’ blog network organises a range
of seminars and meetings, and dissemi-
nates and exchanges information. Visit
Netroots at www.netroots.se.