As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, ...
As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services.
This presentation illustrates how NYPL is building this social library.
Web 2.0 Expo New York 2011: Building a Social Library Presentation Transcript
Building a Social LibraryWeb 2.0 Expo New York 2011@NYPL #w2eOctober 20111
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Building a Social Library @NYPL• Michael Lascarides, Sr. Manager for Web Initiatives @mlascarides• Ben Vershbow, Manager of NYPL Labs @subsublibrary• Angela Montefinise, PR and Marketing Director @amontefinise• Johannes Neuer, eCommunications Manager @johannesneuer3 Web 2.0 Expo New York 2011: Building a Social Library
Our Catalog: The Core of theSocial LibraryMichael LascaridesSenior Manager for Web Initiatives, NYPL4
Web 2.0 Expo New York 2011: Building a Social Library
12 million visitsfrom2.9 million visitors(2010) Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Connect and Collaborate Web 2.0 Expo New York 2011: Building a Social Library
Old NYPL catalog
Old NYPL catalog
Look forbook Web 2.0 Expo New York 2011: Building a Social Library
Look for Findbook book Web 2.0 Expo New York 2011: Building a Social Library
Look for Findbook book Read book Web 2.0 Expo New York 2011: Building a Social Library
Look forbook Find book ? Read book Web 2.0 Expo New York 2011: Building a Social Library
Look forbook Find book ! Read book Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Web 2.0 Expo New York 2011: Building a Social Library
Crowdsourcing NYPL’sResearch CollectionsBen VershbowManager of NYPL Labs, NYPL39
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Map Collection45 Web 2.0 Expo New York 2011: Building a Social Library
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Map Warper - maps.nypl.org48 Web 2.0 Expo New York 2011: Building a Social Library
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Vitals: Map Warper• ~1.5 years• Over 3K maps warped; ~32K buildings traced• ~1.3K registered users• Main outreach method: Citizen Cartography workshops/classroom collabs; some social media53 Web 2.0 Expo New York 2011: Building a Social Library
Menu Collection54 Web 2.0 Expo New York 2011: Building a Social Library
Menu Collection55 Web 2.0 Expo New York 2011: Building a Social Library
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What’s on the Menu? - menus.nypl.org58 Web 2.0 Expo New York 2011: Building a Social Library
What’s on the Menu? - menus.nypl.org59 Web 2.0 Expo New York 2011: Building a Social Library
What’s on the Menu? - menus.nypl.org60 Web 2.0 Expo New York 2011: Building a Social Library
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Vitals: What’s on the Menu?• 5 ! months• Nearly 600K menus transcribed from over 10K menus• No user reg; ~75K visits, ~2 million page views• High engagement: Avg. ~26 pages/visit, over 7 min./ visit• Main outreach method: Twitter, Facebook, email64 Web 2.0 Expo New York 2011: Building a Social Library
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Tasting the Archive66 Web 2.0 Expo New York 2011: Building a Social Library
Weaving the Culinary Web…67 Web 2.0 Expo New York 2011: Building a Social Library
Weaving the Culinary Web…68 Web 2.0 Expo New York 2011: Building a Social Library
Weaving the Culinary Web…69 Web 2.0 Expo New York 2011: Building a Social Library
Weaving the Culinary Web…70 Web 2.0 Expo New York 2011: Building a Social Library
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11 minutes later… 73 Web 2.0 Expo New York 2011: Building a Social Library
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Stay in touch @nypl_labs labs@nypl.org75 Web 2.0 Expo New York 2011: Building a Social Library
Using Social Media to Reachthe Mainstream MediaAngela MontefiniseDirector of PR and Marketing, NYPL76
Present Compelling StoriesYou won’t have to call the press – the press calls you77 Web 2.0 Expo New York 2011: Building a Social Library
The “New” Press Release• Send links to blogs and other social media• Use images• Be creative with text78 Web 2.0 Expo New York 2011: Building a Social Library
Sharing Photos and Clips79 Web 2.0 Expo New York 2011: Building a Social Library
Highlight Original Content80 Web 2.0 Expo New York 2011: Building a Social Library
Highlight Unique Assets81 Web 2.0 Expo New York 2011: Building a Social Library
Exclusive Social Press Meet-ups82 Web 2.0 Expo New York 2011: Building a Social Library
Our Framework forSocial Media SuccessJohannes NeuereCommunications Manager, NYPL83
Management Supports Social Media• Digital Foundation Initiative (DFI) • Social media working group • Social media policy • Social media crisis plan• Facebook, Twitter and YouTube launch in 200884 Web 2.0 Expo New York 2011: Building a Social Library
Training Programs Prepare Staff• NYPL-focused social networking classes• Internal Google group for social media practitioners• Social Media Summit / Staff Recognition85 Web 2.0 Expo New York 2011: Building a Social Library
Collaborative Content Curation on Twitter• Flagship @nypl stream with 150,000+ followers• Contributors from across divisions• Content: news, collections, services• Combination of manual and automatic tweeting• 62 stakeholder accounts (locations and divisions) with an additional 25,000 followers87 Web 2.0 Expo New York 2011: Building a Social Library
Engaging Communities on Facebook• Flagship NYPL page with 40,000+ fans• Anchored in the Marketing and PR department• Content: focus on interaction, photos and videos• 80+ stakeholder accounts with 26,000 fans88 Web 2.0 Expo New York 2011: Building a Social Library
Marketing 90 Libraries on Foursquare• Page with 36,000+ followers managed by Marketing• Venues with specials and tips• NYPL was the first library with a Foursquare badge• Rollout of venues to stakeholders planned for the fall89 Web 2.0 Expo New York 2011: Building a Social Library
Experiencing NYPL Through Blogs, theDigital Gallery, Flickr, and YouTube• Open access to digital Library collections• Curated discovery through blogs• Meet patrons, speakers, and staff on YouTube90 Web 2.0 Expo New York 2011: Building a Social Library
Editorial Calendar Keeps Social Manageable91 Web 2.0 Expo New York 2011: Building a Social Library
Monitoring & Dashboard Measure NYPL’sSocial Pulse• Focus on optimization• Website visits• Interactions• Network growth• Sharing behavior92 Web 2.0 Expo New York 2011: Building a Social Library
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Trisha Ward