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Promoting Libraries with Foursquare
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Promoting Libraries with Foursquare

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Learn how The New York Public Library is using the geolocation service Foursquare to promote its 90 locations. ...

Learn how The New York Public Library is using the geolocation service Foursquare to promote its 90 locations.

Foursquare case study via Scribd: http://www.scribd.com/doc/84563082/Foursquare-Case-Studies-New-York-Public-Library.

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  • 1. PROMOTING LIBRARIES WITH FOURSQUARECASE STUDY OVERVIEW The New York Public Library is one of the leading libraries in the world, with 90 locations in the Bronx, Manhattan and Staten Island. Looking for creative ways to engage the public, the NYPL used foursquare tips, Specials, and a centennial badge campaign to promote its wide array of programming and services. Check-ins at NYPL locationsFOURSQUARE PAGE increased over 200% betweenhttp://foursquare.com/nypl 2010 and 2011, and continue to rise each month. Over 12,000 people unlocked the “NYPL” Centennial badge, which celebrated the 100th anniversary of its landmark Stephen A. Schwarzman Building in Manhattan. The NYPL foursquare page now has over 40,000 followers NYPL launched a brand page, started checking in regularly to their libraries and events, and promoted its foursquare presence through their newsletters, website, and custom posters. The Library left tons of tips at their locations, from trivia (the Mulberry Street branch used to be a chocolate factory) to information about guided tours. NYPL also ran a number of specials, rewarding loyal customers with the chance to win tickets to their events, behind-the-scenes tours at the Library’s famed Map Division, and photo ops at their beautiful Wachenheim Trustees Room fireplace (made famous in the movie The Day After Tomorrow).