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Operationalizing Social Media – Ontario Public Libraries Marketing Think Tank
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Operationalizing Social Media – Ontario Public Libraries Marketing Think Tank

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Find out how to successfully organize your social media activities with limited resources using smart tools and collaborative workflows and learn from case studies how social media is going to......

Find out how to successfully organize your social media activities with limited resources using smart tools and collaborative workflows and learn from case studies how social media is going to permeate everything we do at libraries, including our catalogs, public relations, email marketing, and advocacy campaigns.

Operationalizing Social Media was presented at the Ontario Public Libraries Marketing Think Tank at the Toronto Public Library in July 2012.

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  • 1. OperationalizingSocial MediaJohannes Neuer, Associate Director of Marketing@NYPL @johannesneuer#thinktank12July 20121
  • 2. The New York Public Library2 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 3. Securing Management Support• Digital Foundation Initiative (DFI) •  Social media working group •  Social media policy •  Social media crisis plan3 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 4. Setting SMART Goals•  S Specific•  M Measurable•  A Attainable•  R Relevant•  T Timely4 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 5. What Are Your Social Media Goals?5 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 6. Selecting an Organizational Model6 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 7. NYPL Uses Hub and Spoke Model7 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 8. Preparing and Training Staff• NYPL-focused social networking classes• Internal Google group for social media practitioners• Social Media Summit / Staff Recognition8 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 9. Meeting Patrons in Their Social Neighborhoods9 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 10. Which Social Networks Do You Use?10 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 11. Choosing Platforms Based on Interests,Content Type, and Format• Reading Recommendations• Events• News• Inspirational Quotes• Images / Videos• Blog Posts• Tips About Library Locations11 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 12. Organizing Content in an Editorial Calendar12 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 13. Collaborating on Content Curation13 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 14. Exploring the Visual Side of Libraries14 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 15. Experiencing NYPL Through Blogs, theDigital Gallery, Flickr, and YouTube• Open access to digital Library collections• Curated discovery through blogs• Meet patrons, speakers, and staff on YouTube15 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 16. Scaling Social Media Through Automation16 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 17. Marketing Libraries on Foursquare• Sharing tips with followers and visitors• Connecting collections with places• Creating incentives for checking in• Direct geo-targeted messages17 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 18. Measuring NYPL’s Social Pulse• Focus on optimization• Website visits• Interactions• Network growth• Sharing behavior18 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 19. Using Social Mediafor Public RelationsA Case Study19
  • 20. Sharing Short and Quirky Stories20 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 21. Creating Timely Content21 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 22. Hosting Exclusive Social Happenings22 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 23. Socializing the CatalogA Case Study23
  • 24. The Catalog Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 25. The Classic Catalog ExperienceSearch Find Consume ? Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 26. The Classical Catalog Layout Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 27. Patrons Are Used to Different Interfaces Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 28. BiblioCommons Is Our New Catalog Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 29. The BiblioCommons Interface Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 30. Details on Where Items Are Located Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 31. Bookmark, Rate, Tag, and Share Items Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 32. Comment on and Discuss Items Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 33. Virtual Shelves Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 34. Sharing Content Across Libraries Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 35. The Classic Catalog Experience Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 36. The New Catalog Experience Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 37. Combining the Powerof Social and EmailA Case Study37
  • 38. Testing Blog Content on Social Media38 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 39. Evaluating Google Analytics Reports39 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 40. Including Top Performers in Emails40 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 41. Cause Marketing UsingDigital MediaA Case Study41
  • 42. Protect Your Branch!42 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 43. Wi-Fi Gateway Page43 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 44. Personalized E-Mail Alerts44 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 45. Built-in Social Sharing Features45 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 46. Leveraging Pinterest46 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 47. Targeted Video Campaign47 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 48. Protect Your Roots Results48 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 49. A Look Into the Future49 Operationalizing Social Media | Ontario Public Library Marketing Think Tank
  • 50. Follow Us!50 Operationalizing Social Media | Ontario Public Library Marketing Think Tank