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A Framework for Library Social Media Success – PLA 2012
 

A Framework for Library Social Media Success – PLA 2012

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With a community of more than 450,000 subscribers, fans and followers, The New York Public Library is the leading public library in social media worldwide. In this presentation, you’ll learn about ...

With a community of more than 450,000 subscribers, fans and followers, The New York Public Library is the leading public library in social media worldwide. In this presentation, you’ll learn about the social media framework that helped NYPL build this online presence. The steps outlined here will hopefully help you to put social media to successful use in your own library.

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    A Framework for Library Social Media Success – PLA 2012 A Framework for Library Social Media Success – PLA 2012 Presentation Transcript

    • A Framework for LibrarySocial Media SuccessJohannes NeuereCommunications Manager, NYPL1
    • 2 A Framework for Library Social Media Success
    • Secure Management Support and Set Goals• Digital Foundation Initiative (DFI) •  Social media working group •  Social media policy •  Social media crisis plan• Goals: Raise awareness and drive website traffic3 A Framework for Library Social Media Success
    • Select and Prepare Staff• Social networking classes• Internal Google group for social media practitioners• Social Media Summit / Staff Recognition4 A Framework for Library Social Media Success
    • Select an Organizational Model5 A Framework for Library Social Media Success
    • Meet Patrons in Their Social Neighborhoods6 A Framework for Library Social Media Success
    • Determine Publishing Platform Based onInterests, Content Type, and Format• Reading Recommendations• Events• News• Inspirational Quotes• Images / Videos• Blog Posts• Tips About Library Locations7 A Framework for Library Social Media Success
    • Collaborate on Content Curation8 A Framework for Library Social Media Success
    • Organize Content in an Editorial Calendar9 A Framework for Library Social Media Success
    • Increase Visits Through Relevancy10 A Framework for Library Social Media Success
    • Market Your Locations on Foursquare• Share tips with followers and visitors• Connect your collections with places• Create incentives for checking in11 A Framework for Library Social Media Success
    • Monitor to Improve Initiatives• Focus on optimization• Website visits• Interactions• Network growth• Sharing behavior12 A Framework for Library Social Media Success
    • 13 A Framework for Library Social Media Success