A Framework for Library Social Media Success – PLA 2012

A Framework for LibrarySocial Media SuccessJohannes NeuereCommunications Manager, NYPL1

2 A Framework for Library Social Media Success

Secure Management Support and Set Goals• Digital Foundation Initiative (DFI) •  Social media working group •  Social media policy •  Social media crisis plan• Goals: Raise awareness and drive website traffic3 A Framework for Library Social Media Success

Select and Prepare Staff• Social networking classes• Internal Google group for social media practitioners• Social Media Summit / Staff Recognition4 A Framework for Library Social Media Success

Select an Organizational Model5 A Framework for Library Social Media Success

Meet Patrons in Their Social Neighborhoods6 A Framework for Library Social Media Success

Determine Publishing Platform Based onInterests, Content Type, and Format• Reading Recommendations• Events• News• Inspirational Quotes• Images / Videos• Blog Posts• Tips About Library Locations7 A Framework for Library Social Media Success

Collaborate on Content Curation8 A Framework for Library Social Media Success

Organize Content in an Editorial Calendar9 A Framework for Library Social Media Success

Increase Visits Through Relevancy10 A Framework for Library Social Media Success

Market Your Locations on Foursquare• Share tips with followers and visitors• Connect your collections with places• Create incentives for checking in11 A Framework for Library Social Media Success

Monitor to Improve Initiatives• Focus on optimization• Website visits• Interactions• Network growth• Sharing behavior12 A Framework for Library Social Media Success

13 A Framework for Library Social Media Success

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A Framework for Library Social Media Success – PLA 2012

by Johannes Neuer

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A Framework for Library Social Media Success – PLA 2012 Presentation Transcript