We Love Change? Change is Scary!

by johanna kollmann on Apr 02, 2011

5,375 views

Note: the audio is a recording of a quite fast-paced rehearsal. The audio from the presentation, including me improvising a little song, will be available as a UIE podcast. ...

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Note: the audio is a recording of a quite fast-paced rehearsal. The audio from the presentation, including me improvising a little song, will be available as a UIE podcast.
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Humans are creatures of habit who find dealing with change difficult. Even when we’ve planned and desired it, its manifestation scares us.

As UX designers, we’re often the ones who make changes tangible. Sometimes met with love, more often met with resistance.
Drawing from psychology, philosophy and change management theory, this IA Summit 2011 session discusses how e.g. re-designs like the new Twitter, incremental changes to Facebook, or the updates to Meetup.com were introduced, communicated and received.

And it’s not only about consumer products. A new tool or software can change how people go about their daily work. Without their buy-in, the best design fails. The website we’re building for our client can cause them to re-think their approach to content, development, or their internal structure. This can be challenging. How can UX help to make the project successful?

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We Love Change? Change is Scary! — Webinar Transcript

We Love Change?
Change Is Scary!
Johanna Kollmann
@johannakoll
IA Summit 2011, Denver, CO

Productivity
New Status Quo
Foreign Element
Status Quo
Practice & Integration
Chaos
Transforming Idea
Satir Change Model
Time
Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/

Marketing & PR
Redesign
Philosophy
Change management
Community Management
Psychology

So, books for managers.
What do they say about change?

A (very) simple change process
Decision/vision
Build up
Follow up
Manifestation

Blog announcement, 05.08.2009
http://meetupblog.meetup.com/2009/08/new-feature-members-can-post-ideas-for-meetups-and-vote-on-them.html

A (very) simple change process
Decision/vision
Build up
Follow up
Manifestation

If you want to make enemies, try to change something. ~Woodrow Wilson

TOOLS

UX Tracer Bullet (Anders Ramsay)

A (very) simple change process
Decision/vision
Build up
Follow up
Manifestation

Exemplary Experience Architecture

confidential, hence no detailed descriptions

Exemplary Value Map
confidential, hence blurry

Take-aways
It’s true, we don’t like change on first encounter.
Change management is about communication. How are you/your client communicating change?
Befriend your communication allies. Collaborate!
Design for success. Let people achieve their core goals with the new design to move them from chaos to practice and integration.
A believable vision talks about customers, and business.

Things alter for the worse spontaneously, if they be not altered for the better designedly. ~Francis Bacon

If you want to truly understand something, try to change it. ~Kurt Lewin

Image credits
Sweden on H-Day: http://en.wikipedia.org/wiki/File:Kungsgatan_1967.jpg
Book by Andrea K.: http://www.flickr.com/photos/andrea_k/339229476
Tracer bullet by David Weber: http://www.flickr.com/photos/david_weber/756985210/
Communication drain by Rupert Ganzer: http://www.flickr.com/photos/loop_oh/3294984769/
Bike tools by Bre Pettis: http://www.flickr.com/photos/bre/552152780/
Thank you
Amanda Wright and Anders Ramsay
Richard Wand and the EMC Consulting team
Friends and colleagues who listened to my dry-runs and provided feedback

Johanna Kollmann- @johannakoll
User Experience @ EMC Consulting

My personal wish is that change management ceases to exist.
That we commit to evolving our businesses, organisations and departments, improving and developing them as business as usual.
~Keely Nugent, author of 'Change, bring it on’

We Love Change? Change is Scary!

by johanna kollmann on Apr 02, 2011

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We Love Change? Change is Scary! — Webinar Transcript