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Lean	  Startup	  in	  Design	  Consulting:Lessons	  Learned.Johanna	  Kollmann ~ @johannakollshiny	  new	  version	  for L...
Photo	  by	  Jason	  Rodman:	  h:p://www.flickr.com/photos/jrodmanjr/2775877760/“A	  startup	  is	  a	  human	  institution...
Setup Make Finish
Setup
Problem/Solution	  FitProduct/Market	  FitScaleAdapted	  from	  Ash	  Maurya,	  ‘Running	  Lean:	  Iterate	  from	  Plan	 ...
Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
Founder?
Photo	  by	  Anders	  Zakrisson	  h:p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
Make
BUILDMEASURELEARN
Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
Photo by @polaroidgrrl
Photo	  by	  Ryan	  O’Hara	  h:p://www.flickr.com/photos/eaghra/4817433684/
Finish
Photo	  by	  Rudi	  Riet:h:p://www.flickr.com/photos/rudiriet/109718350/
Support?	  Coaching.
Photo	  by:	  h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/
Conclusion
Thinking	  about	  things	  as	  business	  changes	  everything.
My	  role	  as	  a	  consultant	  is	  tohelp	  the	  client	  learn.
Certainty	  is	  a	  closing	  of	  the	  mind.	  ~	  Milton	  GlaserIImage credit: miltonglaser.com
@johannakoll
Lean Startup in Design Consulting: presented at Lean UX NYC
Lean Startup in Design Consulting: presented at Lean UX NYC
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Lean Startup in Design Consulting: presented at Lean UX NYC

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In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience.

I gave a longer version of this talk, focused on UX designers, with Martina Schell at Interaction 13. You can watch that talk over here: http://vimeo.com/62646947

Published in: Business, Technology

Transcript of "Lean Startup in Design Consulting: presented at Lean UX NYC"

  1. 1. Lean  Startup  in  Design  Consulting:Lessons  Learned.Johanna  Kollmann ~ @johannakollshiny  new  version  for LEAN  UX  NYC  2013Photo  by  NASA’s  Marshall  Space  Flight  Center:  h:p://www.flickr.com/photos/nasamarshall/7045389347/in/set-­‐72157625188331491
  2. 2. Photo  by  Jason  Rodman:  h:p://www.flickr.com/photos/jrodmanjr/2775877760/“A  startup  is  a  human  institution  designed  to  create  a  new  product  or  service  under  conditions  of  extreme  uncertainty.”~  @ericries
  3. 3. Setup Make Finish
  4. 4. Setup
  5. 5. Problem/Solution  FitProduct/Market  FitScaleAdapted  from  Ash  Maurya,  ‘Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  Works’
  6. 6. Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
  7. 7. Founder?
  8. 8. Photo  by  Anders  Zakrisson  h:p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
  9. 9. Make
  10. 10. BUILDMEASURELEARN
  11. 11. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
  12. 12. Photo by @polaroidgrrl
  13. 13. Photo  by  Ryan  O’Hara  h:p://www.flickr.com/photos/eaghra/4817433684/
  14. 14. Finish
  15. 15. Photo  by  Rudi  Riet:h:p://www.flickr.com/photos/rudiriet/109718350/
  16. 16. Support?  Coaching.
  17. 17. Photo  by:  h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/
  18. 18. Conclusion
  19. 19. Thinking  about  things  as  business  changes  everything.
  20. 20. My  role  as  a  consultant  is  tohelp  the  client  learn.
  21. 21. Certainty  is  a  closing  of  the  mind.  ~  Milton  GlaserIImage credit: miltonglaser.com
  22. 22. @johannakoll
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