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Lean Startup in Design Consulting: presented at Lean UX NYC
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Lean Startup in Design Consulting: presented at Lean UX NYC

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In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience. …

In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience.

I gave a longer version of this talk, focused on UX designers, with Martina Schell at Interaction 13. You can watch that talk over here: http://vimeo.com/62646947

Published in: Business, Technology

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  • 1. Lean  Startup  in  Design  Consulting:Lessons  Learned.Johanna  Kollmann ~ @johannakollshiny  new  version  for LEAN  UX  NYC  2013Photo  by  NASA’s  Marshall  Space  Flight  Center:  h:p://www.flickr.com/photos/nasamarshall/7045389347/in/set-­‐72157625188331491
  • 2. Photo  by  Jason  Rodman:  h:p://www.flickr.com/photos/jrodmanjr/2775877760/“A  startup  is  a  human  institution  designed  to  create  a  new  product  or  service  under  conditions  of  extreme  uncertainty.”~  @ericries
  • 3. Setup Make Finish
  • 4. Setup
  • 5. Problem/Solution  FitProduct/Market  FitScaleAdapted  from  Ash  Maurya,  ‘Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  Works’
  • 6. Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
  • 7. Founder?
  • 8. Photo  by  Anders  Zakrisson  h:p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
  • 9. Make
  • 10. BUILDMEASURELEARN
  • 11. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
  • 12. Photo by @polaroidgrrl
  • 13. Photo  by  Ryan  O’Hara  h:p://www.flickr.com/photos/eaghra/4817433684/
  • 14. Finish
  • 15. Photo  by  Rudi  Riet:h:p://www.flickr.com/photos/rudiriet/109718350/
  • 16. Support?  Coaching.
  • 17. Photo  by:  h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/
  • 18. Conclusion
  • 19. Thinking  about  things  as  business  changes  everything.
  • 20. My  role  as  a  consultant  is  tohelp  the  client  learn.
  • 21. Certainty  is  a  closing  of  the  mind.  ~  Milton  GlaserIImage credit: miltonglaser.com
  • 22. @johannakoll