It's about people - how Agile and UX can play well together
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It's about people - how Agile and UX can play well together

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Agile has grown up and become a widely adopted approach for delivering software. User Experience is maturing, and the value of good design is being recognised. Since 2006, I have been observing teams, ...

Agile has grown up and become a widely adopted approach for delivering software. User Experience is maturing, and the value of good design is being recognised. Since 2006, I have been observing teams, talking to practitioners who are trying to bring the two together, and putting theory into practice in my own work.

In this talk, given at the GOTO Software Development 2012 in Copenhagen, I illustrate how the agile and the UX mindset have more in common than you think, share some (still emerging and changing) best practices for including UX work in an agile context, give examples for how you can use UX tools and techniques to spread people-centred thinking across your team, and get you excited about the hardest, but most rewarding aspect of our jobs: working with people to make something for people.

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  • Raise your hand ifyou are practicing some form of agile at your work – formal scrum, kanban, apply informallyyou are practicing user experience as part of your day job, formally or informallyyou are interacting with people who ‘do UX’, that could be a colleague, an internal team, an agencyI will talk about why I believe UX and Agile can be happy together. Then I’ll discuss some of the challenges, and reasons I’ve observed for why it’s not working. Then I will share a few tips on how to make it work – firstly about how to make more research with customers happen, secondly about how to make sure you work well as a team.
  • For me, UX is about curiosity, understanding people, how they interact  psychology, (group) behaviour, systems thinking, cognition, communication, all part of itUX business benefits: reduced risk because by understanding users and by applying what we know about human cognition to the UI, we can help to make a product that works right.enhanced knowledge about customers  more effective marketing, better product differentiation, understand social trendsbetter compliance: accessibilitytime and cost savings: easier to improve things quickly prior to implementation, can help to come up with better development approaches, benefit of involving UX in testing
  • manifesto is about doing things a better wayUX or design thinking not really taken into account
  • When I first came across agile, I thought: this is about empowering people by trusting them to do their job. And I found that agile folks have great techniques and tools for making people work better with people.
  • Mindset challenge. UX and design: predictive mindset. Agile: reactive, able to deal with change.
  • this works at Autodesk because of the ‘invisible collaboration’ and mindsetmention setups I have observed: separate track for design and research, designer per scrum team (which can be a challenge if there are inter-dependencies)Designing ahead != designing alone
  • this works at Autodesk because of the ‘invisible collaboration’ and mindsetmention setups I have observed: separate track for design and research, designer per scrum team (which can be a challenge if there are inter-dependencies)Designing ahead != designing alone
  • stepping on each others toes
  • Example from my own experience: collaboration within team worked well, but it was hard to fit research in and get the whole team involved in UX decisions that were informed by customer feedback.Depends of course on your context. In hindsight, I should have made more effort to get quantitative data from internal user feedback from product managers, help them to ask better questions (but hey no time for that).
  • If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  • If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  • Doing research will save you time! It’s like asking for directions. Asking for directions creates a delay, and at the same time makes sure that you’ll get to your destination. Drive through Copenhagen as a foreigner – asking for directions saves me time. Especially as there might be knowledge that’s not on the map, like road closure, construction work, a traffic jam, or a shortcut only a local can tell me about.
  • Cadence
  • understand the strengths and constraints of each
  • If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  • If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  • Mindset!
  • ants help each other outmention problem solving skills?
  • understand the strengths and constraints of each
  • how to create this? Together, eg with design studio, sketching exercises, collaborative planning sessions, demos and design reviews (cadence!), storymapping
  • understand the strengths and constraints of each
  • understand the strengths and constraints of each

It's about people - how Agile and UX can play well together It's about people - how Agile and UX can play well together Presentation Transcript

  • It’s about people How Agile and UX can play well together Johanna Kollmann @johannakoll GOTO Copenhagen, 2012Photo byCopenhagen: 2012- @johannakoll GOTO Duane Storey http://www.flickr.com/photos/duanestorey/529194420
  • GOTO Copenhagen 2012- @johannakoll
  • Photo byCopenhagen http://www.flickr.com/photos/stinajonsson/3932774410/ GOTO Stina Jonsson: 2012- @johannakoll
  • UX? Agile? (Defining the d*mn thing)GOTO Copenhagen 2012- @johannakoll
  • User Experience != User Interface Users Why what how Needs, behaviour Uses Visualise Features Releases, user stories Adapted from Kate Rutter, LUXrGOTO Copenhagen 2012- @johannakoll
  • Agile Manifesto (2001!!) Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a planGOTO Copenhagen 2012- @johannakoll
  • “Making great software quickly, it turns out, requires collaborating really really effectively with those pesky non-binary entities called people. While basically silent about UX design, Agile thinking offers a fundamental paradigm shift about how to interact and communicate with your project team and beyond. ” ~ Anders RamsayGOTO Copenhagen 2012- @johannakoll
  • Make something that matters. Together.Photo byCopenhagen 2012- @johannakoll GOTO miriam: http://www.flickr.com/photos/45617397@N05/4190477130/
  • Photo byCopenhagen 2012- @johannakoll GOTO Martin Abegglen: http://www.flickr.com/photos/twicepix/2127828693/
  • Challenges (Burned children fear the fire)GOTO Copenhagen 2012- @johannakoll
  • GOTO Copenhagen 2012- @johannakoll
  • ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)GOTO Copenhagen 2012- @johannakoll
  • “This whole designing ahead thing is driving me crazy. I’m supposed to have detailed designs ready for the next sprint, which starts in a few days, but I can’t get the developers to stop coding and spend some time whiteboarding the UI, because they’re heads down finishing the current sprint and want to match or beat their velocity from the previous sprint. So now, the same thing that happened last sprint will happen this sprint: the developers build what I give them, which ends up being only half-baked in terms of UX because we didn’t really collaborate on it and because I had to rush my work to not fall behind, and yet they call it Done because they built everything I put in the wireframes. I can’t keep up. I’m just one UX Designer and they’re a whole team of developers. Man, I miss the good old waterfall days…” Quote taken from http://www.andersramsay.com/2010/08/22/desig ning-ahead-the-good-the-bad-and-the-uglyGOTO Copenhagen 2012- @johannakoll
  • ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)GOTO Copenhagen 2012- @johannakoll
  • Beware! Mini-waterfalls Silos create bottlenecks Process over product Perceived cost of collaborationPhoto byCopenhagen 2012- @johannakoll GOTO Paolo:http://www.flickr.com/photos/qualsiasi/261599589/
  • Research is the first thing to get compromised.GOTO Copenhagen 2012- @johannakoll Photo by Kristina Alexanderson http://www.flickr.com/photos/kalexanderson/5421517469/
  • Making it work (UX Research tips. Collaboration hacks.)GOTO Copenhagen 2012- @johannakoll
  • It’s about people: customersGOTO Copenhagen 2012- @johannakoll
  • Photo by Balaczs Suhajada: http://www.flickr.com/photos/suhajdab/5655103732/GOTO Copenhagen 2012- @johannakoll
  • “How do we know if its done? should be How do we know if its good?” ~ Lane Halley Photo by Robin AndersenGOTO Copenhagen 2012- @johannakoll
  • (Some) research methods Quantitative Qualitative Surveys Contextual inquiry Generative Interviews Mental models Interviews Diary studies Automated card sort Usability testing Surveys Moderated card sort Evaluative Automated studies Wizard of Oz Analytics A/B Testing Multi-variant testing Adapted from figures by Janice Fraser, Nate Bolt, Christian RohrerGOTO Copenhagen 2012- @johannakoll
  • Make it a habit.Photo byCopenhagen 2012- @johannakoll GOTO Franco Papeschi: http://www.flickr.com/photos/themepap/6053437842/
  • GOTO Copenhagen 2012- @johannakoll
  • Test what you got Sketches Wireframes Mockups (not clickable) Mockups (clickable) HTML prototype CodeGOTO Copenhagen 2012- @johannakoll Wireframe by Mike Rohde: http://www.flickr.com/photos/rohdesign/5098835256//
  • Access barriers? Remote research Proxy researchers: train your sales team Guerrilla approach Quantitative dataPhoto byCopenhagen 2012- @johannakoll GOTO Sussman Imaging: http://www.flickr.com/photos/thesussman/3386874390/
  • Making it work (UX Research tips. Collaboration hacks.)GOTO Copenhagen 2012- @johannakoll
  • It’s about people: the teamGOTO Copenhagen 2012- @johannakoll
  • Us vs Them is over.Photo Copenhagen 2012- @johannakollGOTOby Bogac Erguvenc: http://www.flickr.com/photos/sozesoze/320117614/
  • GOTO Copenhagen 2012- @johannakoll Photo by Dnnya17: http://www.flickr.com/photos/dnnya/2628246374/
  • Photo Copenhagen 2012- @johannakollGOTOby Boston Public Library: http://www.flickr.com/photos/boston_public_library/5703905054/
  • A collaborative design process There are many ways of getting the team involved • Design Studio • Story Mapping • KJ Technique • Collaborative Sketching Exercises • and many more! (I’ll have links to resources!)GOTO Copenhagen 2012- @johannakoll
  • Make it a habit.Photo Copenhagen http://www.flickr.com/photos/jayw/871244465/GOTOby Transguyjay:2012- @johannakoll
  • Information radiatorsGOTO Copenhagen 2012- @johannakoll
  • GOTO Copenhagen 2012- @johannakoll
  • KANBAN-KA board ? ✓GOTO Copenhagen 2012- @johannakoll
  • GOTO Copenhagen 2012- @johannakoll
  • Make things for people, with peopleGOTO Copenhagen 2012- @johannakoll
  • A user-centered design approach involves people. Throughout. Continuously.GOTO Copenhagen 2012- @johannakoll
  • Agile is built around teams Responsibilities and competencies over roles Expertise over interest No ego Don’t value process over outcomeGOTO Copenhagen 2012- @johannakoll
  • Customers. Values and team culture. Vision.GOTO Copenhagen 2012- @johannakoll
  • A selection of resources (1) Case Study of Customer Input For a Successful Product, Lynn Miller (2005) 5 Users every Friday, Tom Illmensee & Alyson Muff, Agile 2009 Proceedings Learning to play UX rugby, Anders Ramsay, http://slidesha.re/GPfK0w Beyond Staggered Sprints: Integrating User Experience and Agile, Jeff Gothelf, http://slidesha.re/9Pq3qb Designing the user experience in an agile context, Johanna Kollmann, http://bit.ly/p3NmWI Undercover User Experience, Cennydd Bowles & James Box How to build the integrated scrum board, Ole H. Kristensen, http://b.qr.ae/JHeM9R Test everything you got regardless of its polish or fidelity, Jeff Gothelf, http://bit.ly/n6qjTIGOTO Copenhagen 2012- @johannakoll
  • A selection of resources (2) It’s Our Research: Getting Stakeholder Buy-In for UX Research Projects , Tomer Sharon Introduction to Design Studio Methodology, Will Evans, http://uxmag.com/articles/introduction-to- design-studio-methodology The KJ Technique: A Group Process for Establishing Priorities, Jared M. Spool, http://www.uie.com/articles/kj_technique/ The new user story backlog is a map, Jeff Patton, http://www.agileproductdesign.com/blog/the_new_backlog.html Collaboration games: http://gogamestorm.com, http://innovationgames.com/resources/the- games/GOTO Copenhagen 2012- @johannakoll