Christian
progressive
Celtic
rock
Who is IONA?
a five member UK band started in 1989
Who is IONA?
playing a blend of
Celtic, progressive rock with
Christian themes
Who is IONA?
Come meet the members.
Joanne Hogg
vocals, keyboard, piano
Dave Bainbridge
guitar,
keyboard,
bouzouki,
programming
Frank Van Essen

drums, percussion,
violin, vocals
Phil Barker

bass
Martin Nolan
Uillean Pipes,
Low & Tin Whistles
What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies...
What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies...
What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies...
What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies...
What is Iona’s online and
social media presence?
Twitter is used by the band to
announce concerts and events.
510 tweets
5...
What is Iona’s online and
social media presence?
My Space includes:
• 4 Iona tracks
• 2 photo galleries
• studio work vide...
What is Iona’s online and
social media presence?
YouTube:
• Iona does not maintain a
channel
• 51 Fan-posted videos on
‘Io...
What is Iona’s online and
social media presence?
Sound Cloud:
• 28 tracks
• 48 followers

(Retrieved February 22, 2014 fro...
What is Iona’s online and
social media presence?
The following online communities
play Iona’s music:
8 Tracks

(Retrieved ...
What is Iona’s online and
social media presence?
The following online communities
play Iona’s music:
Grooveshark

(Retriev...
What is Iona’s online and
social media presence?
The following online communities
play Iona’s music and videos,
announce e...
What kind of online
communities does Iona
maintain?
Facebook :
• Is Iona’s place to announce news,
events, albums, concert...
 Iona is 25 years old
 has an international fan-base
 but is better known in Europe
 Iona is 25 years old
 has an international fan-base
 but is better known in Europe
 Iona’s band members are middle-ag...
 Iona is 25 years old
 has an international fan-base
 but is better known in Europe
 Iona’s band members are middle-ag...
 Most meaningful, sharable content?
 Latest news - blog style on their website

- announcement style on Facebook
 Updat...
 Most meaningful, sharable content?
 Latest news - blog style on their website

- announcement style on Facebook
 Updat...
 Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)

 band members only occasio...
 Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)

 band members only occasio...
 Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)

 band members only occasio...
 Iona will give autographs, shake hands, chat and have

photos taken with fans after performances
 No t-shirts, postcard...
 Iona will give autographs, shake hands, chat and have

photos taken with fans after performances
 No t-shirts, postcard...
 Iona will give autographs, shake hands, chat and have

photos taken with fans after performances
 No t-shirts, postcard...
 Iona posts regularly for their online audience

– Facebook, Twitter
 Iona does not interact often with their online aud...
 Iona posts regularly for their online audience

– Facebook, Twitter
 Iona does not interact often with their online aud...
Thank you for allowing me to
introduce you to Iona.
After the credits page,
enjoy a music video from
Iona’s early days wit...
YouTube video clips
Claudio Moreira. (2011, May 13).
IONA Castlerigg-Reels
Retrieved February 22, 2014 from
http://www.you...
Module 6.2 Iona UK band - Powerpoint
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Module 6.2 Iona UK band - Powerpoint

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PowerPoint presentation for "New Media Literacy" COMM 2F00 course for Module 6.2 on "Fandom & Audience Engagement".

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  • www.crossrhythms.co.uk Joanne Hogg 902.jpg
  • www.davebainbridge.com
  • www.crossrhythms.co.uk Joanne Hogg 902.jpg
  • www.crossrhythms.co.uk Joanne Hogg 902.jpg
  • www.crossrhythms.co.uk Joanne Hogg 902.jpg
  • Module 6.2 Iona UK band - Powerpoint

    1. 1. Christian
    2. 2. progressive
    3. 3. Celtic
    4. 4. rock
    5. 5. Who is IONA? a five member UK band started in 1989
    6. 6. Who is IONA? playing a blend of Celtic, progressive rock with Christian themes
    7. 7. Who is IONA? Come meet the members.
    8. 8. Joanne Hogg vocals, keyboard, piano
    9. 9. Dave Bainbridge guitar, keyboard, bouzouki, programming
    10. 10. Frank Van Essen drums, percussion, violin, vocals
    11. 11. Phil Barker bass
    12. 12. Martin Nolan Uillean Pipes, Low & Tin Whistles
    13. 13. What is Iona’s online and social media presence? www.iona.uk.com The band’s own website includes: • News, band biographies, gig listings
    14. 14. What is Iona’s online and social media presence? www.iona.uk.com The band’s own website includes: • News, band biographies, gig listings • CD & DVD releases
    15. 15. What is Iona’s online and social media presence? www.iona.uk.com The band’s own website includes: • News, band biographies, gig listings • CD & DVD releases • Iona’s history, photos, videos
    16. 16. What is Iona’s online and social media presence? www.iona.uk.com The band’s own website includes: • News, band biographies, gig listings • CD & DVD releases • Iona’s history, photos, videos • Purchasing and contact info @
    17. 17. What is Iona’s online and social media presence? Twitter is used by the band to announce concerts and events. 510 tweets 509 followers Following 0 (Retrieved February 22, 2014 from https://twitter.com/ionaband)
    18. 18. What is Iona’s online and social media presence? My Space includes: • 4 Iona tracks • 2 photo galleries • studio work videos of guitarist Dave Bainbridge (Retrieved February 22, 2014 from https://myspace.com/ionauk)
    19. 19. What is Iona’s online and social media presence? YouTube: • Iona does not maintain a channel • 51 Fan-posted videos on ‘Iona – Topic Playlist’ (Retrieved February 22, 2014 from http://www.youtube.com/channel/UCwTIW3nfjc3lM5v mDzIUhmQ)
    20. 20. What is Iona’s online and social media presence? Sound Cloud: • 28 tracks • 48 followers (Retrieved February 22, 2014 from https://soundcloud.com/ionaband)
    21. 21. What is Iona’s online and social media presence? The following online communities play Iona’s music: 8 Tracks (Retrieved February 22, 2014 from http://8tracks.com/explore/songs/Iona)
    22. 22. What is Iona’s online and social media presence? The following online communities play Iona’s music: Grooveshark (Retrieved on February 22, 2014 from http://grooveshark.com/#!/iona)
    23. 23. What is Iona’s online and social media presence? The following online communities play Iona’s music and videos, announce events: Last.fm (Retrieved February 22, 2014 from http://www.last.fm/music/Iona)
    24. 24. What kind of online communities does Iona maintain? Facebook : • Is Iona’s place to announce news, events, albums, concerts • Has 9,436 Likes • Allows fans and band to communicate • Can listen to music through Facebook page link to Deezer.com (Retrieved February 22, 2014 from https://www.facebook.com/ionaband)
    25. 25.  Iona is 25 years old  has an international fan-base  but is better known in Europe
    26. 26.  Iona is 25 years old  has an international fan-base  but is better known in Europe  Iona’s band members are middle-aged  their audiences reflect an older crowd
    27. 27.  Iona is 25 years old  has an international fan-base  but is better known in Europe  Iona’s band members are middle-aged  their audiences reflect an older crowd I believe Iona has found their audience who are not constantly on social media, and content to support the band’s album releases and concerts. Twenty-five years in existence speaks of Iona’s popularity.
    28. 28.  Most meaningful, sharable content?  Latest news - blog style on their website - announcement style on Facebook  Updates on concert info, next album releases  Information on other projects band members are working on  No contests, giveaways or promotions
    29. 29.  Most meaningful, sharable content?  Latest news - blog style on their website - announcement style on Facebook  Updates on concert info, next album releases  Information on other projects band members are working on  No contests, giveaways or promotions Frequency of content and type of content maintains an expected minimum, but far from creating “buzz”.
    30. 30.  Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)  band members only occasionally reply to fans (this could be greatly improved in frequency and content)
    31. 31.  Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)  band members only occasionally reply to fans (this could be greatly improved in frequency and content)  Dave Bainbridge and Martin Nolan maintain their own Facebook pages – mostly to share their activities and projects
    32. 32.  Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)  band members only occasionally reply to fans (this could be greatly improved in frequency and content)  Dave Bainbridge and Martin Nolan maintain their own Facebook pages – mostly to share their activities and projects Iona fans would probably appreciate more direct connection with band members.
    33. 33.  Iona will give autographs, shake hands, chat and have photos taken with fans after performances  No t-shirts, postcards or other paraphernalia for sale  A single poster and CDs were available at the concert I attended
    34. 34.  Iona will give autographs, shake hands, chat and have photos taken with fans after performances  No t-shirts, postcards or other paraphernalia for sale  A single poster and CDs were available at the concert I attended As Iona band members have family responsibilities, their focus seems to be on producing excellent music and connecting with fans at concerts.
    35. 35.  Iona will give autographs, shake hands, chat and have photos taken with fans after performances  No t-shirts, postcards or other paraphernalia for sale  A single poster and CDs were available at the concert I attended As Iona band members have family responsibilities, their focus seems to be on producing excellent music and connecting with fans at concerts. Their relaxed online and physical presence seem to complement each other.
    36. 36.  Iona posts regularly for their online audience – Facebook, Twitter  Iona does not interact often with their online audience with direct replies or comments  Their strength is time spent with fans after performances
    37. 37.  Iona posts regularly for their online audience – Facebook, Twitter  Iona does not interact often with their online audience with direct replies or comments  Their strength is time spent with fans after performances Iona is a humble, down-to-earth band, careful with their costs and spending; the kind who personally go to the post office to mail CD orders.
    38. 38. Thank you for allowing me to introduce you to Iona. After the credits page, enjoy a music video from Iona’s early days with the song “Treasure”.
    39. 39. YouTube video clips Claudio Moreira. (2011, May 13). IONA Castlerigg-Reels Retrieved February 22, 2014 from http://www.youtube.com/watch?v=wRVZrvbOEMU Logofreetv. (2010, September 9). IONA – Treasure vision remastered Retrieved February 22, 2014 from http://www.youtube.com/watch?v=3IdWReWFOZE Photos Iona Band members, and 1990 Album “Iona” Retrieved February 22, 2014 from www.iona.uk.com Other Photos taken by author All social media logos Retrieved February 22, 2014 from www.iconarchive.com

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