Your SlideShare is downloading. ×

Research into magazine publishing companies ipc

88

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
88
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Research into magazine publishing companiesI am researching into IPC media magazine publishing company. IPC stands for International Publishing Coporation. IPC media produces over 60 iconic media brands, with print alone reaching almost 2/3 of UK women and 42% of UK men. This is almost 26 million adults in the UK. Their websites reach over 20 million users every month. IPC Media have 3 core audiences. -Connect – mass market women -SouthBank – upmarket women - Inspire - men IPC distribute their magazines in many different places. Places such as shops, online supermarkets and online websites eg: IPC website. This shows that they must earn alot of money, because their magazines are distributed all over the place and this gives consumers more opportunity to buy them. IPC have offices all over the country and their main office, the press briefing centre is located in London. We can see from the fact that they have so many different offices that they are a really big publishing company. If they need all these different offices then it means that they have lots of staff working for them in which they need to have offices for. IPC have a large portfolio, and sell over 350 million copies every year. IPC’s worldwide magazine distribution is fairly big, marketing 23% of the whole magazine category. They have an export service to 90 countries worldwide, selling over 113 million copies every year through a committed team of international specialists. IPC don’t actually publish that many well-known music magazines. The main music magazine they publish is NME, which has been said that it is the longest published and it is the most respected music weekly in the world. Every week, it reaches over 1 million music fans. NME is a massive music magazine and extremely popular, therefore bringing in a huge amount of money. But IPC isn’t hugely known for its music brands.

×