IAML Future of music in public libraries

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Presentation on the future of digital music in public libraries, July 28 2011 at IAML Dublin. Updated on September 19 2012 for a presentation at the German IAML division in Frankfurt

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  • March 13, 2012 launch in Germany Deal with Deutsche Telekom in October 2012
  • March 13, 2012 launch in Germany Deal with Deutsche Telekom in October 2012
  • RIAA (Recording Industry Association of America
  • IAML Future of music in public libraries

    1. 1. Thinking aloud about the future of recorded music in public librariesIAML Germany (Frankfurt, September 19, 2012)
    2. 2. Me 2 • johan.mijs@bibnet.be • johanmijs on Twitter, Facebook, Skype, LinkedIn • Team leader internet applications @ Bibnet Photo by Ingmar Johansson
    3. 3. Bibnet 3 • is a government agency for the digital library • serving 300 public libraries • in Flanders • Dutch speaking part of Belgium • 6 M people http://www.bibliotheek.be/mijn-lokale-bib
    4. 4. Bibnet > Projects 4 • Our main projects: • Open Vlacc central catalog (Aleph) • library portal search engine for every public library (AquaBrowser) • business modeling and integration of digital collections • getting the projects implemented in local http://zoeken.bibliotheek.be libraries
    5. 5. Table of contents 5 • Update on digital music in the real world • Update on digital music in the library world • Start thinking and talking
    6. 6. Digital music in the real world 6 • YouTube rules* • Lots of pirates around • Spotify is growing • Apple is growing * Nielsen Music 360 report http://www.nielsen.com/us/en/insights/press- room/2012/music-discovery-still-dominated-by- radio--says-nielsen-music-360.html
    7. 7. Digital music in the real world > YouTube 7
    8. 8. Digital music in the real world > YouTube converters 8 http://www.video2mp3.net/
    9. 9. Digital music in the real world > The Pirate Bay 9
    10. 10. Digital music in the real world > File lockers 10
    11. 11. Digital music in the real world > Spotify 11
    12. 12. Digital music in the real world > Spotify clones 12
    13. 13. Digital music in the real world > Music discovery tools 13
    14. 14. Digital music in the real world > 22 Tracks 14
    15. 15. Digital music in the real world > iTunes 15
    16. 16. Digital music in the real world > US cd sales 1984 16 (start of cd sales) http://www.digitalmusicnews.com/stories/081611thirty (RIAA)
    17. 17. Digital music in the real world > US cd sales 2002 17 (peak of cd sales) http://www.digitalmusicnews.com/stories/081611thirty (RIAA)
    18. 18. Digital music in the real world > US cd sales 2010 18 http://www.digitalmusicnews.com/stories/081611thirty (RIAA)
    19. 19. Digital music in the real world > US cd sales 2011 19 Music industry 2011 •US* • cd album sales -5.7% (versus -19% in 2010) • digital music sales growing to 50.3% •Belgium** • digital music sales growing to 15.5% * Nielsen Soundscan 2011 ** Belgian Entertainment Association report 2011
    20. 20. Table of contents 20 • Update on digital music in the real world • Update on digital music in the library world • Start thinking and talking
    21. 21. Digital music in the library world 21 • Cd loans going down • Digital music initiatives • Some specials
    22. 22. Digital music in the library world > Worst nightmare 22
    23. 23. Digital music in the library world > Cd loans going down 23 190 Flemish libraries 2007 2008 2009 2010 2011 CD collection 2,1 M 2M 2,1 M 2M 2M CD loans 4,1 M 3,8 M 3,9 M 3,7 M 3,7 M Audiovisual budget 4,9 M 4,4 M 4,4 M 4,2 M 4,5 M
    24. 24. Digital music in the library world > Initiatives 24 For the library world update many thanks to: Thomas Kalk, Mariette De Koning, Annika Simms, Xavier Galaup, Priscilla Winling, Joseph Hafner, Else Refstrup, Vigdis Moe Skarstein ...
    25. 25. Digital music in the library world > Germany 25 Germany •Onleihe • download service • digital library platform for e- books, e-papers, ... • DRM protected • very limited musical catalog http://www.onleihe.net/
    26. 26. Digital music in the library world > Germany (Onleihe) 26
    27. 27. Digital music in the library world > United States 27 US •Naxos Music Library • streaming service • +1M tracks • focus on classical music •Freegal Music • Sony Music and indies • library patron can download a number of DRM-free mp3s a week and keep them forever http://www.naxosmusiclibrary.com • a lot of American libraries http://www.libraryideas.com/freegal.html signing up
    28. 28. Digital music in the library world > United States (Naxos) 28
    29. 29. Digital music in the library world > United States (Freegal) 29
    30. 30. Digital music in the library world > Denmark 30 Denmark •Bibzoom.dk • download service • redesign in June 2012 • +10 M tracks • Bibzoom shuffle for Android • each Bibzoom section has an editorial • mission statement target groups: • children and young people http://www.bibzoom.dk (music education) • old people (digital divide) • immigrants (world music)
    31. 31. Digital music in the library world > Denmark (Bibzoom) 31
    32. 32. Digital music in the library world > Norway 32 Norway •We will not at the time being establish a digital music service at the public libraries ... The reason is that we are not sure whether this will function as long as the music is easily and cheaply available through Spotify and similar ser vices . We are discussing though how we may give access to music from the archives that we are responsible for in cooperation among others with the Norwegian Broadcasting Company.
    33. 33. Digital music in the library world > France 33 Alsace libraries in France •MusicMe • streaming service • +6 M tracks • web radios • local library branding •Stats • city of Strasbourg (270.000 people) • MusicMe launched in April 2012 • 627 users http://strasbourgetcus.mt.musicme.com • maximum 847 streams/day • (users seem +35 years)
    34. 34. Digital music in the library world > France (MusicMe) 34
    35. 35. Digital music in the library world > The Netherlands 35 Centrale Discotheek Rotterdam (CDR) in The Netherlands •DigiLeen streaming stopped • only Naxos and some indies • numbers went down to less than 500 active users/month • more than 60% of users is 50+ •Muziekwebluister • listening streaming to full CDRs collection in all Dutch Libraries (only in the building) •Developing new streaming http://www.muziekweb.nl product • deal with Universal Music • launch end 2012
    36. 36. Digital music in the library world > The Netherlands (Muziekweb) 36
    37. 37. Digital music in the library world > Flanders 37 Flanders (Belgium) •Streaming music pilot Bib.fm on hold (Bibnet, Lanaken and Aristo Music) • built on old infrastructure • very very few users • hard negotiations •Waiting for opportunities? •Add enrichments • Spotify and iTunes API integrated in library portals http://zoeken.bibliotheek.be • CDR music fragments service launch end 2012 in library portals
    38. 38. Digital music in the library world > Flanders (Bib.fm) 38
    39. 39. Digital music in the library world > Flanders (Library portals) 39 http://zoeken.bibliotheek.be
    40. 40. Digital music in the library world > Specials 40 Openbibliotheken (Open Libraries) in The Netherlands: •engine searching legal en illegal internet resources for books, music, ... •because libraries are protectors of information, not of publishers
    41. 41. Digital music in the library world > Specials 41 http://openbibliotheken.nl
    42. 42. Digital music in the library world > Specials 42 Seattle Public Library and KEXP radio •streaming service •3200 live in-studio recordings •integrated in the library catalog http://www.thedigitalshift.com/2012/07/media/seat tle-public-library-partners-with-kexp-radio/
    43. 43. Digital music in the library world > Specials 43 http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance
    44. 44. Table of contents 44 • Update on digital music in the real world • Update on digital music in the library world • Start thinking and talking
    45. 45. Start thinking and talking 45 Start to ... THINK Start to ... TALK Start to ... THINK
    46. 46. Start thinking and talking 46 DO NOT cross the street until you have been THINKING and TALKING ...
    47. 47. Start thinking and talking 47 About your audience ... •who are you doing it for? •what can you do for them? •where are they? •how can you reach them? (ASK THEM)
    48. 48. Start thinking and talking 48 About your USP ... (unique selling proposition) •what is your strength? •what makes you stand out from the rest?
    49. 49. Start thinking and talking 49 About the numbers ... •how many people should you reach? •how many streams should you play? •what can it cost per user?
    50. 50. Start thinking and talking 50 About the application ... •is it well-designed? •is it easy to use? •what are the main usability problems? •can they be solved in the near future? usability is !extremely! important in any content domain (like music)
    51. 51. Start thinking and talking 51 • I would start a service if ... 1. it has a potential to reach a 6. it costs a reasonable price significant amount of users 7. as many local libraries as 2. it is supported by a marketing possible would subscribe to it and market development as quickly as possible campaign 8. it can offer a very userfriendly 3. it keeps close to the identity of interface the library 9. it can evolve and keep up with 4. it has a unique selling new technologies and insights proposition 5. it can be integrated in the services of the local library
    52. 52. The end 52 • Lets keep in touch ... • Join Google Group Digital music in public libraries https://groups.google.com/forum/? fromgroups#!forum/digital-music-in- public-libraries Presentation on: http://www.slideshare.net/johanmijs/

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