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John Zimmerman, Human Computer Interaction Institute






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  • Cost of materials far less than sale price for first two … not for phonecore issue of luxury is scarcitysoftware is infinitely re-producable at no cost
  • Let me talk about books for a minutein 1930s Bernays hired to sell books … bookshelvesnot about reading but about presentation of self
  • if I read to my children on a kindle … will I love the device, will I love the digital file?Loss of ability to express identity through thingsLoss of ability to develop attachment through our performance of an important role
  • new kind of calendar to see time/place plan … aids in planning, execution, and improvisationdoes not help parents to do more … but support a more graceful and elegant performance of the work of being a parent
  • real-time, historic, scheduled
  • people value material thingsmore and more virtual possessionsthings losing material form: photos, books, musicnever material: email/sms logs, social network profiles, GPS traces
  • experimenting … search for new value- socially reactive space where mobiles are pointers to combining virtual possessions– post cards from your past where sensed behavior returns- virtuallize material things and their stories- exchange hand constructed virtual gifts

John Zimmerman, Human Computer Interaction Institute John Zimmerman, Human Computer Interaction Institute Presentation Transcript

  • value construction with mobiles
    John Zimmerman
    HCI Institute and the School of DesignCarnegie Mellon University
    Mobile Future | Stockholm | 11.11.2010
  • electronics are worth less
    image source: http://www.carsboss.com/wp-content/uploads/2009/11/bmw-m6-convertible-nm-edition.jpg
    image source:http://www.47degrees.com/portals/0/ProductImages/Zoom/020101110005_026_Z.jpg
    image source: http://images.pricerunner.com/product/image/163917735/HTC-HD7.jpg
  • Bernays and book shelves
    image source:http://www.sra-researchgroup.com/nl/index.htm
    image source: http://www.ezarchitecture.com/blog/episode-15-of-ezarch-podcast-dream-closet-project-closet-library/
  • parents and bedtime
    Image source: http://www.puzzleheaven.co.uk/636piece_cart_page1/G381%20Bedtime%20Story.jpg
  • can we love digital things?
    image source: http://my.hsj.org/Schools/Newspaper/tabid/100/view/frontpage/schoolid/3397/articleid/357651/newspaperid/3528/For_the_iPad_and_KindleTextbook_and_Paper.aspx
  • material possession attachment
    people are what they possess
    James (1890): The Principles of Psychology
    people select their “props” to support self presentation
    Goffman (1951): The Presentation of Self in Everyday Life
    people invest psychic energy into their things through meaning making; where products are used to create and to meet life goals…
    Csikszentmihalyi & Rochberg-Halton (1981): The Meaning of Things
    evocative objects depend “… not on the object’s instrumental power … but on the object as a companion in life experience.”
    Turkle (2007): Evocative Objects
    image source: http://www.meridianmagazine.com/arts/images/0613motherandchild.jpg
  • social identity perspective on consumption
  • designing for the self
    philosophical design stance:apply material possession attachment theory when designing
    role enhancement: help people become the person they desire to be in a certain role
    role transition: support discovery and invention of self in a new role
  • example 1mobile as sensor
  • dual-income families
    large and growing population
    sensitized to feel like bad parents
    aggressive adopters and experimental users of tech [Frissen, Darrah]
    complex logistics … rely on routines and then stressed when they must deviate[Beech, Darrah, Frissen …]
    image source: http://assets.nydailynews.com/img/2009/12/09/alg_stroller_texthook.jpg
  • product/service opportunity
  • the routine is to deviate
  • data collection findings
    family calendar’s hold deviations, not routines
    breakdowns in
    planning new deviations
    executing deviations
    parents forget to pickup their children
    image source: http://blogs.sitepoint.com/wp-content/uploads/2009/08/to-do-list.jpg
  • using GPS enabled phones welearning routines (time/place)
    where/when activities take place
    when traveling between places/events
    responsibility pick-ups and drop-offs
    when a child is forgotten
  • family time-flow
  • example 2mobile and public service
  • TIRAMISU:citizens improving transit service
    can citizens feel ownership of their public services …like they feel ownership of their sports teams?
    bus riders want to know when bus will arrive
    Pittsburgh has no AVL—real-time information
    commercial system costs 50 million Euros
    many riders carry GPS enabled phones
    frame city-service as a material possession of citizens
    image source: http://img152.imageshack.us/i/nyheter12s12tjej483438rb8.jpg/
  • citizen service through crowd-sourcing
    share GPS traces to crowd-source arrival times
    engage in dialog on service offerings while using service
    leverage infrastructure and competence of citizensallowing citizens to co-produce the services they deserve
  • virtual possessionsmobile as treasure chest
  • virtual possessions
    people value material things
    more and more virtual possessions
    things losing material form: photos, books, music
    never material: email/sms logs, social network profiles, GPS traces
    investigating how teens construct value with material and virtual things
    image source: http://www.ohdeedoh.com/uimages/ohdeedoh/102809-teenbedroom.jpg
  • preliminary findings
    virtualize material thingsmaterialize virtual things
    value in metadata
    value in placelessness
    desire to breakdown distinction between physical and digital worlds
    image source: http://media.lehighvalleylive.com/today_impact/photo/teens-cell-phone-ca7d3773820439fb_large.jpg
  • early explorationsdesign opportunities
  • reflection
  • finding new value in mobiles
    build rich archives of personal data by sensing the world … new luxury
    create opportunities to make services that improve the local community
    provide placeless access to people’s things
    support personal and collaborative meaning making
    image source: http://www.greekshares.com/uploads/image/future_value_annuity_17.jpg
  • value construction with mobiles
    John Zimmerman
    HCI Institute and the School of DesignCarnegie Mellon University
    Mobile Future | Stockholm | 11.11.2010