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Driving adoption through understanding the behaviour of indonesian digital customer
 

Driving adoption through understanding the behaviour of indonesian digital customer

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DRIVING ADOPTION THROUGH UNDERSTANDING THE BEHAVIOUR OF INDONESIAN DIGITAL CUSTOMER

DRIVING ADOPTION THROUGH UNDERSTANDING THE BEHAVIOUR OF INDONESIAN DIGITAL CUSTOMER

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  • In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.
  • Most of Indonesian spend IDR 50.000 to IDR 100.000 per month for internet connection
  • In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.

Driving adoption through understanding the behaviour of indonesian digital customer Driving adoption through understanding the behaviour of indonesian digital customer Presentation Transcript

  • Johanes Chang Country Head, LivingSocial Indonesia Johanes Chang Country Head, LivingSocial Indonesia
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
  • Source: eMarketer, Indonesia Online, March 2013
  • 60-65 55-59 50-54 45-49 The older generation who knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. 40-44 35-39 30-34 25-29 20-24 15-19 12-15 Source: APJII, Profil Internet Indonesia, December 2012 The younger generation who born and living in the internet era. They tend to make trends in cyberspace. .
  • Source: APJII, Profil Internet Indonesia, December 2012
  • Source: APJII, Profil Internet Indonesia, December 2012
  • Source: APJII, Profil Internet Indonesia, December 2012
  • 92% 50% SMARTPHONE NOTEBOOK 13% 83% 24% TABLET 13% 6% SMARTPHONE NOTEBOOK 5% 20% SMARTPHONE NOTEBOOK TABLET 8% TABLET 14% SMARTPHONE NOTEBOOK 9% 14% 24% TABLET 10% 16% SMARTPHONE NOTEBOOK 26% TABLET 16% 11% 3% SMARTPHONE NOTEBOOK TABLET 2% 0% SMARTPHONE NOTEBOOK Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013 16% 0% TABLET SMARTPHONE NOTEBOOK 2% TABLET 5% SMARTPHONE NOTEBOOK 0% TABLET
  • < IDR 50 IDR 50 - 100 IDR 100 - 150 IDR 150 - 200 IDR 200 - 250 IDR 250 - 300 IDR 300 - 350 IDR 350 - 400 IDR 400 - 450 IDR 450 - 500 > IDR 500 (compared with other countries by pre-paid handset-based subscription with 500mb of data per month based on USD at Purchasing Power Parity) Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013
  • 201 5 201 4 201 3 201 2 SMARTPHONE USERS MOBILE PHONE USERS Source: eMarketer, April 2012; IDC Indonesia via Jakarta Post, January 2013
  • Source: eMarketer, Indonesia Online, March 2013; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
  • Source: APJII, Profil Internet Indonesia, December 2012
  • Source: iNmOBI, Mobile Media Consumption-Indonesia; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
  • Source: iNmOBI, Mobile Media Consumption-Indonesia
  • 2012 2013 % OF CHANGE Source: eMarketer, January 2013 2014 B2C ECOMMERCE SALES 2015
  • 2012 2013 % OF INTERNET USERS Source: eMarketer, January 2013 2014 DIGITAL BUYERS 2015
  • Source: APJII, Profil Internet Indonesia, December 2012
  • Source: APJII, Profil Internet Indonesia, December 2012
  • 70% 41% 30% 24% 15.0% Source: Veritrans and DailySOcial, eCommerce in Indonesia, August 2012
  • “INDONESIAN CONSUMERS ARE THROUGH DIGITAL TECHNOLOGY. REGARDLESS OF THEIR WEALTH LEVEL, THEY , AND THEY ARE . Source: BCG, March 2013
  • Johanes Chang Country Head, LivingSocial Indonesia
  • LOCAL
  • PRODUCT
  • TRAVEL
  • FEATURES
  • Johanes Chang Country Head, LivingSocial Indonesia