Johanes Chang
Country Head, LivingSocial Indonesia

Johanes Chang
Country Head, LivingSocial Indonesia
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: eMarketer, Indonesia Online, March 2013
60-65
55-59
50-54
45-49

The older generation who knew internet
when they were an adult.
They often feel the need to alway...
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
92%
50%

SMARTPHONE NOTEBOOK

13%

83%
24%

TABLET

13%
6%

SMARTPHONE NOTEBOOK

5%

20%

SMARTPHONE NOTEBOOK

TABLET

8%
...
< IDR 50
IDR 50 - 100
IDR 100 - 150
IDR 150 - 200
IDR 200 - 250
IDR 250 - 300
IDR 300 - 350
IDR 350 - 400
IDR 400 - 450
ID...
201
5
201
4
201
3
201
2
SMARTPHONE USERS

MOBILE PHONE USERS

Source: eMarketer, April 2012; IDC Indonesia via Jakarta Pos...
Source: eMarketer, Indonesia Online, March 2013; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
Source: APJII, Profil Internet Indonesia, December 2012
Source: iNmOBI, Mobile Media Consumption-Indonesia; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
Source: iNmOBI, Mobile Media Consumption-Indonesia
2012

2013
% OF CHANGE

Source: eMarketer, January 2013

2014
B2C ECOMMERCE SALES

2015
2012

2013
% OF INTERNET USERS

Source: eMarketer, January 2013

2014
DIGITAL BUYERS

2015
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
70%
41%
30%
24%
15.0%

Source: Veritrans and DailySOcial, eCommerce in Indonesia, August 2012
“INDONESIAN CONSUMERS ARE
THROUGH
DIGITAL TECHNOLOGY.
REGARDLESS OF THEIR WEALTH LEVEL,
THEY
,
AND THEY ARE
.

Source: BCG...
Johanes Chang
Country Head, LivingSocial Indonesia
LOCAL
PRODUCT
TRAVEL
FEATURES
Johanes Chang
Country Head, LivingSocial Indonesia
Driving adoption through understanding the behaviour of indonesian digital customer
Driving adoption through understanding the behaviour of indonesian digital customer
Driving adoption through understanding the behaviour of indonesian digital customer
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Driving adoption through understanding the behaviour of indonesian digital customer

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DRIVING ADOPTION THROUGH UNDERSTANDING THE BEHAVIOUR OF INDONESIAN DIGITAL CUSTOMER

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  • Nice slides, though I believe wearesocial.sg messed up the LinkedIn data on slide 5.

    39% penetration rates? That would place the number of LinkedIn users in Indonesia at around 31 million people.

    The real number is around 3.1 million people in the beginning of 2014 (double checked with SocialBaker). To date there are 3.8million Indonesians on LinkedIn. Stellar growth? Yes. But not a jump from 2 million in 2013 to 31 million in 2014

    Not sure about the 'active user' numbers either.

    And I wonder how wearesocial got that Instagram data from? Hmm, sahih gak ya?
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  • In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.
  • Most of Indonesian spend IDR 50.000 to IDR 100.000 per month for internet connection
  • In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.
  • Driving adoption through understanding the behaviour of indonesian digital customer

    1. 1. Johanes Chang Country Head, LivingSocial Indonesia Johanes Chang Country Head, LivingSocial Indonesia
    2. 2. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    3. 3. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    4. 4. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    5. 5. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    6. 6. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    7. 7. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    8. 8. Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
    9. 9. Source: eMarketer, Indonesia Online, March 2013
    10. 10. 60-65 55-59 50-54 45-49 The older generation who knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. 40-44 35-39 30-34 25-29 20-24 15-19 12-15 Source: APJII, Profil Internet Indonesia, December 2012 The younger generation who born and living in the internet era. They tend to make trends in cyberspace. .
    11. 11. Source: APJII, Profil Internet Indonesia, December 2012
    12. 12. Source: APJII, Profil Internet Indonesia, December 2012
    13. 13. Source: APJII, Profil Internet Indonesia, December 2012
    14. 14. 92% 50% SMARTPHONE NOTEBOOK 13% 83% 24% TABLET 13% 6% SMARTPHONE NOTEBOOK 5% 20% SMARTPHONE NOTEBOOK TABLET 8% TABLET 14% SMARTPHONE NOTEBOOK 9% 14% 24% TABLET 10% 16% SMARTPHONE NOTEBOOK 26% TABLET 16% 11% 3% SMARTPHONE NOTEBOOK TABLET 2% 0% SMARTPHONE NOTEBOOK Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013 16% 0% TABLET SMARTPHONE NOTEBOOK 2% TABLET 5% SMARTPHONE NOTEBOOK 0% TABLET
    15. 15. < IDR 50 IDR 50 - 100 IDR 100 - 150 IDR 150 - 200 IDR 200 - 250 IDR 250 - 300 IDR 300 - 350 IDR 350 - 400 IDR 400 - 450 IDR 450 - 500 > IDR 500 (compared with other countries by pre-paid handset-based subscription with 500mb of data per month based on USD at Purchasing Power Parity) Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013
    16. 16. 201 5 201 4 201 3 201 2 SMARTPHONE USERS MOBILE PHONE USERS Source: eMarketer, April 2012; IDC Indonesia via Jakarta Post, January 2013
    17. 17. Source: eMarketer, Indonesia Online, March 2013; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
    18. 18. Source: APJII, Profil Internet Indonesia, December 2012
    19. 19. Source: iNmOBI, Mobile Media Consumption-Indonesia; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
    20. 20. Source: iNmOBI, Mobile Media Consumption-Indonesia
    21. 21. 2012 2013 % OF CHANGE Source: eMarketer, January 2013 2014 B2C ECOMMERCE SALES 2015
    22. 22. 2012 2013 % OF INTERNET USERS Source: eMarketer, January 2013 2014 DIGITAL BUYERS 2015
    23. 23. Source: APJII, Profil Internet Indonesia, December 2012
    24. 24. Source: APJII, Profil Internet Indonesia, December 2012
    25. 25. 70% 41% 30% 24% 15.0% Source: Veritrans and DailySOcial, eCommerce in Indonesia, August 2012
    26. 26. “INDONESIAN CONSUMERS ARE THROUGH DIGITAL TECHNOLOGY. REGARDLESS OF THEIR WEALTH LEVEL, THEY , AND THEY ARE . Source: BCG, March 2013
    27. 27. Johanes Chang Country Head, LivingSocial Indonesia
    28. 28. LOCAL
    29. 29. PRODUCT
    30. 30. TRAVEL
    31. 31. FEATURES
    32. 32. Johanes Chang Country Head, LivingSocial Indonesia
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