A brief introduction to Playgroup
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A brief introduction to Playgroup

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We believe in creativity through play. We deliver creative solutions to problems - from strategy through to implementation.

We believe in creativity through play. We deliver creative solutions to problems - from strategy through to implementation.

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    A brief introduction to Playgroup A brief introduction to Playgroup Presentation Transcript

    • September 2009 Creativity through play A brief introduction to Playgroup
    • About Playgroup We believe in creativity through play. We deliver creative solutions to problems – from strategy through to implementation.
    • Why Play? Play removes boundaries – it frees us from inhibition, allowing us to be less self-conscious, more open-minded…
    • Why Play? Play enables us to change our perspective – to try out new behaviours and thoughts…
    • Why Play? And ultimately, it allows us to think in new ways – to deliver ingenious creative solutions.
    • What have we achieved Application
    • Unilever Global internal communications and environment branding Over 500 projects completed during a 7 year relationship – working through Foods and Home & Personal Care divisions, Corporate Communications and many business functions and including bringing the ‘vitality’ mission to life through environment branding at Unilever’s Blackfriars and Leatherhead HQs.
    • Mercedes-Benz Driving Academy Brand articulation and launch Brand conception and execution for a new Mercedes-Benz Driving Academy aimed at youngsters, including launch materials and a website with a strong social media component.
    • BBC Future Media & Technology Immersive online experiences Websites, microsites and online games that adopt innovative new technology solutions and provide engaging two-way communication with audiences via different devices.
    • BT Business Culture change / internal communications Highly effective internal communications campaigns designed to support above-the-line activity and change the attitudes and behaviours of BT Business sales and customer service employees.
    • WWF Online public mobilisation campaign to influence G8 Campaign conception and execution to highlight Climate Change as a key issue to be addressed at the July G8 summit. Public participation via the 'Face the G8' mini-site and game; including personalised political poster creation, Flickr integration and video content.
    • Title Research Rebrand and brand articulation Title Research are a specialist probate research company, Playgroup were instrumental in redefining their brand and articulating it through the full range of communications channels, both offline and online.
    • Our clients
    • Ta kontakt! Playgroup Email: johan@playgroup.com www.playgroup.com