Social Networking EDU 626 Integrating Educational Technology Spring 2013
2What is social networking?• In 2008, 58% Had No Clue • report from Synovate . . . showing that 58% of adults worldwide don’t know ―what social networking is.‖ • The report polled only users 18-65 in age, leaving out the teenagers that make up much of the current audience for social networks – especially the world’s two largest – Facebook and MySpace. • What is Social Networking? 58% Still Have No Clue September 3rd, 2008 | by Adam Ostrow
3By the end of 2010, more peopleknew!• Harris Poll: • Of 2,331 adults surveyed online between December 6 and 13, 2010 by Harris Interactive • a majority of U.S. adults are using social media (65%), and a similar number say they have received a positive benefit from its use • The Pros, Cons and Learning Curve of Social Media January 18, 2011
4What about in 2012?http://www.mediabistro.com/alltwitter/social-networking-email-voip-study_b20025
And in 2013? • Usage of some selected services: • Facebook: 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages and 10 million apps • Flickr: 87 million users, 8 billion photos • Google+: 343 million active users • Instagram: 100 million users, 4 billion photos • Pinterest: 48.7 million users • Youtube: 1 billion users, 4 billion views per day • For more, see (April 2013) How Many People Use the Top Social Media, Apps & Services? Posted on April 3, 2013 by Craig Smith
Let the “Plain English” guys explain! 6 A short introduction to the concepts behind social networking websites. Shared on YouTube, dotSUB (translations) and TeacherTube.
7What Is Social Networking?• social networking and a social network • Social networking sites provide efficient ways for individuals (and individual businesses) to find and connect with friends and colleagues, to establish new relationships and deepen them, and to introduce friends and colleagues to each other. Many social networking sites also offer platforms for discussion of topics that a community or network finds mutually interesting or beneficial. • In the most concise terms, a social network is a group of like-minded individuals connected by a common interest. Liz Strauss wrote this at 7:02 am January 28, 2009
8What are social networking services?• • Social networking services can be broadly defined as Internet- or mobile-device-based social spaces designed to facilitate communication, collaboration and content sharing across networks of contacts. • Social networking services typically support the public display of networks, although they may offer privacy restrictions or facilitate closed communities. • Download booklet PDF 3.72mb
9Types of social networking services• Profile-based social networking services • Profile-based services are primarily organised around members’ profile pages – pages that mainly consist of information about an individual member, including the person’s picture and details of interests, likes and dislikes. Bebo, Facebook and MySpace are all good examples of profile- based services.
10Types of social networking services• Content-based social networking services • In these services, the user’s profile remains an important way of organising connections, but plays a secondary role to the posting of content. • Photo-sharing site Flickr is an example of this type of service, one in which groups and comments are based around pictures. • Shelfari is one of the current crop of book-focused sites, with the member’s ―bookshelf‖ being a focal point of each member’s profile.
11Types of social networking services• White-label social networking services • Most social networking services offer some group-building functionality, which allows users to form mini-communities within sites. • Platforms such as PeopleAggregator [apparently no longer available as a web app, though it can be downloaded] and Ning, which launched in 2004 [but is no longer free], offer members a different model. These sites offer members the opportunity to create and join communities.
12Types of social networking services• Multi-user virtual environments • Sites such as Second Life and World of Warcraft – online virtual environments – allow users to interact with each other’s avatars. (An avatar is a virtual representation of the site member.) Although the users have profile cards, their functional profiles are the characters they customise or build and control. Friends lists are usually private and not publicly shared or displayed.
13Types of social networking services• Mobile social networking services • Many social networking sites, for example MySpace and Twitter, offer mobile phone versions of their services, allowing members to interact with their friends via their phones.• Micro-blogging/presence updates • Micro-blogging services such as Twitter and Jaiku [now shut down after Google acquired it] allow you to publish short (140 characters, including spaces) messages publicly or within contact groups.
15Another type • What are Social Bookmarking Sites? • Social bookmarking sites are websites that people use to save, categorize, share and search bookmarks, i.e., links and2010 descriptive data, that refer to resources, such as web pages and other types of web Larry Brauner media. • There are a variety reasons for employing social bookmarking sites, such as saving links, sharing links with others, conducting research and generating traffic. • See also Brauner’s 10 Tips for Using Social Bookmarking Sites Effectively
16Some social bookmarking sites Top 15 Most Popular Social Bookmarking Websites April 2013 tagfoot is no more is now Transition from Delicious to Diigo ~ Instruction & FAQ Clipmarks is now
17A special kind of social bookmarking site• http://pinterest.com/ • Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. One of the fastest growing social networks online, Pinterest is the third-largest such network behind only Facebook and Twitter. • http://mashable.com/category/pinterest/
18Facebook and friending students• Online student-teacher friendships can be tricky • Teachers such as Turner believe sites like MySpace help them connect with their students about homework, tutoring and other school matters. But others fear the social-networking sites are breeding inappropriate relationships between teachers and students. • By Mallory Simon CNN • updated 10:00 a.m. EDT, Wed August 13, 2008
19Reasons to be familiar with Facebook 1. It is where many kids live. Malls and parks may be too dangerous for them to venture alone also, depending on where you live and where they may go. • Would you stay away from malls and parks because bad things may happen there? 2. If you are a parent, you need to be knowledgeable. By friending your own offspring, and possible nieces, nephews, grandchildren, etc,. you can be aware of this important part of their lives • Dr. Mary Ann Bell on LM_NET (listserv for school librarians)
20More reasons Read also: 3. How can you teach kids to be safe and Facebook smart if you are not up to speed on what Fracas By Kathy really matters to them regarding their Ishizuka -- online use? Studies show that kids whose School parents are online WITH them are much Library safer users than those who just stay away. Journal, 4. Fear based instruction does not work for 4/1/2009 online safety than it does for sex ed or driving or any other topic. 5. Read Nancy Willard’s works on this topic. • Dr. Mary Ann Bell on LM_NET (listserv for school librarians)
21What does Facebook itself say?• Safety Is a Conversation • Safety is an ongoing conversation between parents and kids, teachers and students, companies and the people who use their products and services. • Staying safe online is a lot like staying safe offline. Whether you’re walking down the street or connecting with friends on Facebook, it’s important to keep a few key safety precautions in mind. Use the information and links in our Safety Center to learn more about the tools available to you, and share that knowledge with people you know.
22Facebook: Why create a page?• Previously called Facebook fan pages • Why is a Page a better solution than a personal account for artists, businesses, or brands? • Personal accounts are optimized for individuals, not artists, businesses, or brands. Facebook Pages allow artists, businesses, and brands to showcase their work and interact with fans. These pages come pre-installed with custom functionality designed for each category. • Facebook Pages: Promoting your Page and Page Insights » Why is a Page a better solution than a personal account for artists, businesses, or brands?
23Murray State’s Facebook page Notice: Pages are publicly viewable, so people searching for a particular artist or company on the World Wide Web will find the Page’s Facebook presence and be able to view that Page’s photos and basic information. To communicate with the owners of the pages, you must be logged in to Facebook, though!
24Some Public Library Facebook Pages
25Educational uses for Facebook?• Best Practices for Educators Using Facebook • a presentation from Classroom 2.0 Live . . . about best practices for educators using facebook • Driving Engagement and Belonging with Facebook • Edumorphology Posted on February 7, 2008• Best Practices For Using Facebook For Educational Use • ―How do I get my administration and IT department to unblock Facebook, Twitter, and YouTube?‖ I gave some suggestions on how to do just that in this article. • Creating A Facebook Page For Your School • Using Facebook Groups • Monitoring Facebook Pages • FERPA And Student Privacy • Posted by Thomas J. West on February 1, 2011 at 6:58 AM
26A secure social network• https://saywire.com/ • Saywire provides a unique and engaging online learning platform in which people can create private, secure communities to collaborate and communicate with one another. Each Saywire community provides its members with a wide set of tools to quickly and easily build their own autonomous communities or ―Spaces‖ as we call them, within the confines of their organizations parent community. • Learn more.
27Another social network for education• • Edmodo is a free and secure social learning network for teachers, students and schools. Edmodo provides classrooms a safe and easy way to connect and collaborate, offering a real-time platform to exchange ideas, share content, and access homework, grades and school notices. • Accessible online and from any mobile device via free smart phone applications, Edmodo has grown from a teacher tool into a district-wide resource as word of the free online service spreads through schools around the world.
28The Facebook killer?• Google + Google Plus Becomes Worlds No. 2 Social Network After Facebook, Knocking Off Twitter More comparison here January 28 2013 Google Plus vs. Facebook: 6 Things Google+ Has That Facebook Doesn’t The Huffington Post | Bianca Bosker First Posted: 7/15/11
30Reactions to the debate• danah boyd in her blog apophenia • In their current incarnation, social network sites (SNSs) like Facebook and MySpace should not be integrated directly into the classroom. That said, they provide youth with a valuable networked public space to gather with their peers. Depending on the role of school in their lives, youth leverage these structures for educational purposes - asking questions about homework, sharing links and resources, and even in some cases asking their teachers for information outside of the classroom. SNSs do not make youth engage educationally; they allow educationally-motivated youth with a structure to engage educationally. • The Economist Debate on Social ―Networking‖ January 15th, 2008
31A respected education blogger• Will Richardson: • Social Networks (No) vs. Social Tools (Yes) in Schools • Often in my presentations I ask how many folks are teaching MySpace or Facebook in their schools. Not teaching with MySpace, but teaching the literacies of networking through the lens of a SNS. Rarely do more than a few hands go up. I wonder what would happen if we contextualized our approach not in the fears that our kids will get themselves in trouble by using these sites but, instead, in the spirit of encouraging them to experience the socialization that danah speaks of.
32That debate was in 2008• Had things changed by 2011? • Social networking sites and our lives Pew Internet Report Jun 16, 2011 by Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen Purcell • Findings: Do these • Facebook users are more trusting than others. findings make social • Facebook users have more close relationships. networking • Facebook users get more social support than services (SNS) other people. OK to use in • Facebook users are much more politically our engaged than most people. teaching—or • Facebook revives ―dormant‖ relationships. are they an • Social networking sites are increasingly used to argument keep up with close social ties. against using SNS? • MySpace users are more likely to be open to opposing points of view.
33Social realities in 2012
34What about in 2013?• As Facebook matures, is it losing its edge? • Chatter about Facebook’s demise never seems to die down, whether its talk of ―Facebook fatigue,‖ or grousing about how the social network lost its cool once grandma joined. • Read about Robert Worden, who is 62, and lives in Paducah. Worden says Facebook is his ―major communication tool to the world.‖ • And Daniel Singer (13) (pictured), for whom Facebook is part of a daily routine. ―Kind of like brushing your teeth,‖ he says.