Media and technology management
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  • 1. LIB 620 Library Management Fall 2012Media and Technology Management
  • 2. 2 Media?What do you mean, media? – Not mediums (that‟s spiritualism)! – Nor: • When the media ask him [George W. Bush] a question, he answers, „Can I use a lifeline?‟ ~ Robin Williams – 2media 1 : a medium of cultivation, conveyance, or expression; especially : MEDIUM 2b 1me·di·um 2 : a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment
  • 3. 3 Library definition of Media?medium – In information storage and retrieval, the physical substance or material on which data is recorded (parchment, paper, film, magnetic tape or disk, optical disk, etc.) or through which data is transmitted (optical fiber, coaxial cable, twisted pair, etc.). In a more general sense, the material or technical means by which any creative work is expressed or communicated, in print or nonprint format. Plural: media. •
  • 4. 4 How About Technology?. . . technology is about more than gadgets and gizmos – Technology concerns itself with understanding how knowledge is creatively applied to organised tasks involving people and machines that meet sustainable goals. • What is technology? By: Professor Andy Lane (The Open University) 14 September 2006
  • 5. 5Media and Technology Media are for communication Therefore, technology applications in media apply knowledge to meet sustainable communication goals – In developing this site, we, the students of the Vancouver Film School-Multimedia, first had to define what the term media involved. It was our belief that the word itself implies the notion of communication. Therefore, anything that was once used to relay a message would be applicable. • What is Dead Media? The Dead Media Project
  • 6. 6Dead Media? – “. . . some media do, in fact, perish. Such as: the phenakistoscope. The teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama. Early 20th century electric searchlight spectacles. Morton Heiligs early virtual reality. Telefon Hirmondo. The various species of magic lantern. The pneumatic transfer tubes that once riddled the underground of Chicago. Was the Antikythera Device a medium? How about the Big Character Poster Democracy Wall in Peking in the early 80s? – Never heard of any of these? Well, thats the problem. • Bruce Sterling Dead Media Manifesto Read about dead media enthusiasts (“necronauts”) in a USA Today article Dead Media list tracks forgotten revolutions
  • 7. 7
  • 8. 8 Telephone History HISTORY PAGES
  • 9. 9 Computing History
  • 10. 10Another Computing History Site
  • 11. 11Internet History
  • 12. 12 What do libraries have to do with media?History of Libraries – THE COLLECTION OF written knowledge in some sort of repository is a practice as old as civilization itself. About 30,000 clay tablets found in ancient Mesopotamia date back more than 5,000 years. Archaelogists have uncovered papyrus scrolls from 1300-1200bc in the ancient Egyptian cities of Amarna and Thebes and thousands of clay tablets in the palace of King Sennacherib, Assyrian ruler from 704-681bc, at Nineveh, his capital city. – The name for the repository eventually became the library. Whether private or public, the library has been founded, built, destroyed and rebuilt. The library, often championed, has been a survivor throughout its long history and serves as a testament to the thirst for knowledge. • Survivor: The History of the Library
  • 13. 13 Other library history sites  – Library History > Carnegie Libraries
  • 14. 14 Media in School LibrariesStone tablets? • Wax tablets?• Slate tablets?• Silicon tablets?
  • 15. 15Applications of media & technology What are the applications of various types of media and technology in the classroom or the school library media center? – Tablets – Paper-based media – Electronic media – Multimedia – Etc.
  • 16. 16So, what is management, then?management, n. – 1. a. Organization, supervision, or direction; the application of skill or care in the manipulation, use, treatment, or control (of a thing or person), or in the conduct of something.
  • 17. 17 What is media and technology management?Adapting the Oxford definition: – Application of skill or care in the manipulation, use, treatment, or control of media and technologyBasically, this is described in library jargon as: – Collection management AKA Collection development
  • 18. 18What Is Collection Management?
  • 19. 19What about collection development?What is collection development? – Collection development is a cycle that involves a number of phases that are repeated over time including establishing an area of need through some formal or information community and collection analysis, examining the existing collection for materials, developing a selection policy containing specific criteria, and recommending a set of materials that would address the need. • Information Access & Delivery: School Library Collections
  • 20. 20 Another definitionDefining Collection Development – Collection development (also known as collection management, materials management, or information resources management) involves the identification, selection, acquisition, and evaluation of library resources (e.g., print materials, audiovisual materials, and electronic resources) for a community of users. •
  • 21. 21Standard requirements Program Management and Administration – Candidates evaluate and select print, non- print, and digital resources using professional selection tools and evaluation criteria to develop and manage a quality collection designed to meet the diverse curricular, personal, and professional needs of students, teachers, and administrators. • 2010 ALA/AASL Standards for Initial Preparation of School Librarians, Standard 5, Program Management and Administration: Element 5.1, p. 17.
  • 22. 22 Mission of media management To support the curriculum – A collection is developed to meet the curriculum outcomes of the school and to support literacy achievement and lifelong learning goals. This means that collection development serves the instructional goals of the school library program and the classroom teachers‟ curriculum. These collections don‟t just happen with everyone throwing in a few resources; they must be planned and developed by someone with training and expertise, not only in finding and acquiring quality resources, but in integrating those resources into the school‟s curriculum. • Ray Doiron, An Administrator‟s Guide to Collection DevelopmentQuoted in High School Libraries in Nova Scotia, Collection Development
  • 23. 23What is a collection? – A collection is a set of resources brought together for a particular audience or to serve a specific function. • School Library Collections • ©2004-2007 Annette Lamb and Larry Johnson.
  • 24. 24
  • 25. 25Components of collection management . . . [the] management of print and physical audiovisual resources . . . can be organized into the following, semichronological, areas:
  • 26. 26 An important pointCreate a collection development plan (or strengthen an existing one)!
  • 27. 27 A plan is like a policyWhy have a policy? – It clarifies policy decisions – It provides a forum for limited and specific conversations with faculty members – A written policy can also provide a basis for institutional continuity over time and through personnel changes. – a policy that is regularly reviewed and updated can help the curator weather the vicissitudes of budget woes • A Practical Approach to Writing a Collection Development Policy
  • 28. 28 The functions of a policyUse as a planning documentUse as a selection toolUse as a means of protectionUse as a decision-making tool • Writing a Collection Development Policy
  • 29. 29 Elements of the Collection Development Policy Community Profile Community Needs Assessment Collection Goals Selection Responsibility Selection Criteria Acquisitions Collection Evaluation and Assessment Weeding Reconsideration of Library Materials Policy Review and Revision
  • 30. 30More from Kentucky
  • 31. 31 What about technology?How do teacher librarians use technology? – The teacher librarian uses technology for information, instruction, administration, collaboration, and communication. • Information • Instruction • Administration • Collaboration • Communication – Overview: Technology & the Learning Community
  • 32. 32 Technology includes Web 2.0 Blogs and podcasts, oh my! – Blogs and podcasts are changing the way we interact with information on the Internet . . . These are part of a reinvention of the Internet, referred to as Web 2.0, which is focused on using Internet technologies to connect people and information. – While the idea as a whole extends into social bookmarking, collaborative development, and other tools, Web 2.0 is firmly rooted in the basic ideas of blogs.Read Harris’s blog Infomancy
  • 33. 33And assistive technology
  • 34. 34Not-to-be-forgotten element of media/tech managementResponses to challenges – Why are books challenged? • Books usually are challenged with the best intentions—to protect others, frequently children, from difficult ideas and information. See Notable First Amendment Cases. • Often challenges are motivated by a desire to protect children from “inappropriate” sexual content or “offensive” language. The following were the top three reasons cited for challenging materials as reported to the Office of Intellectual Freedom: 1. the material was considered to be “sexually explicit” 2. the material contained “offensive language” 3. the materials was “unsuited to any age group” » About Banned & Challenged Books
  • 35. 35
  • 36. 36 Banned WebsitesAwareness Day and 7 Myths
  • 37. The End