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Linked in Basic vs Premium Account - Why Upgrade?
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Linked in Basic vs Premium Account - Why Upgrade?

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Often in the process of training and coaching clients in using LinkedIn, the question of upgrading comes up. Before considering an upgrade, be sure you use the free account fully, and take advantage …

Often in the process of training and coaching clients in using LinkedIn, the question of upgrading comes up. Before considering an upgrade, be sure you use the free account fully, and take advantage of the feature on offer. This 1 Page doc will then help you decide if you need more functionality and features.
How are you using the Premium account and what feature do you love?

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  • 1.     www.wildfiresocialmarketing.com      Mobile:  0422  431  039   Social  Media  Strategy,  support  and  Training     LinkedIn Free Vs Premium LinkedIn  offers  membership  to  suit  your  needs,  from  a  free  account,  to  various  paid  accounts.   The  Basic  account  is  the  free  version,  which  offers  rich  functionality  and  is  enough  for  many   people.    Are  you  using  the  features?  Do  you  know  what  they  are?  I  recommend  using  the  Basic   account  extensively  before  considering  the  upgrade  to  Premium.   The  free  account  allows  you  to  create  and  maintain  a  professional  presence  online,  to  position  yourself  as  an  expert  in   your  field,  find  work,  reconnect  with  people,  attract  leads,  build  a  network  and  build  strong  professional  relationships.     Here  are  some  of  the  cool  features;   • Request  and  provide  recommendations.   • Request  up  to  5  introductions  at  a  time.   • Search  for  and  view  profiles  of  other  LinkedIn  users.   • Receive  unlimited  InMails.   • View  100  results  per  search.   • See  the  last  5  people  who  have  viewed  your  Profile   • Save  up  to  3  searches  and  get  weekly  alerts  on  those  searches.     If  you  need  more  then  you  may  be  ready  to  consider  upgrading  to  a  Premium  membership.    There  are  four  types  of   Premium  accounts  available  to  suit  your  needs;   • Business  -­‐  for  general  business  users   • Job  Seeker  -­‐  for  job  seekers   • Sales  Professional  -­‐  for  sales  professionals   • Recruiter  -­‐  for  enterprise  and  individual  recruiters     Most  of  our  client’s  are  in  business  or  are  part  of  a  team,  and  the  Business  account  is  the  best  fit.    Here  are  some  of  the   cool  features  of  the  Premium  account;     • Access  the  full  list  of  everyone  who’s  viewed  your  profile  in  the  last  90  days,  regardless  of  your  visibility.   • Access  Profile  analytics.   • Advanced  search  -­‐  Access  additional  search  filters,  including  job  function,  seniority,  years  of  experience,  and   company  size,  and  save  your  searches  for  future  reference.   • See  the  full  Profiles  for  all  levels  of  your  network,  including  3rd-­‐degree  connections  and  group  members.   • Ability  to  join  the  OpenLink  network,  which  allows  any  LinkedIn  member  to  reach  out  to  you  free  of  charge.  This   icon  can  be  displayed  on  your  Profile  next  to  the  Gold  Premium  member  badge.   • InMail  allows  you  to  send  direct  messages  to  anyone  on  LinkedIn.  Delivery  is  guaranteed;  therefore  if  the   recipient  doesn’t  open  the  InMail,  it  is  credited  back  to  your  account.    Get  up  to  25*  per  month.       • Up  to  25*  introduction  requests,  to  reach  more  people      (*  Depending  on  level  of  membership)   Premium  has  a  few  new  features  such  as;   • Key  word  suggestions  for  your  Summary,  which  is  LinkedIn’s  way  of  helping  you  increase  the  chance  of  being   found  in  searches     • See  how  you  rank  compared  to  your  connections  and  colleagues  for  number  of  profile  views.     • Brand  your  Profile  with  a  header  image  to  really  stand  out.         Check  out  the  membership  options  here:     http://help.linkedin.com/ci/fattach/get/3825407/0/filename/140529_Compare_Account_Types_71.pdf    

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