Google Webmaster ToolsA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
Generally…             Free service by Google that provides data on how             search engines crawl and index the con...
Generally…             Free service by Google that provides data on how             search engines crawl and index the con...
Generally…             Free service by Google that provides data on how             search engines crawl and index the con...
Generally…             Free service by Google that provides data on how             search engines crawl and index the con...
GettingStarted•   URL Upload•   Website Verification    Site Configuration
Site ConfigurationA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
Site ConfigurationSitemaps
Site ConfigurationSitemapsCrawler Access
Site ConfigurationSitemapsCrawler AccessSite Links
Site ConfigurationSitemapsCrawler AccessSite LinksChange of address
Site ConfigurationSitemapsCrawler AccessSite LinksChange of addressSettings
Site ConfigurationSitemapsCrawler AccessSite LinksChange of addressSettingsURL Parameters
Site Configuration  SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows wh...
Site Configuration  SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows wh...
Site Configuration  SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows wh...
Site Configuration  SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows wh...
Site Configuration  Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or th...
Site Configuration  Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or th...
Site Configuration  Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or th...
Site Configuration  Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or th...
Site Configuration  Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or th...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration  Site LinksAutomatically generated links that may appear under your search result.         o Help users...
Site Configuration301 RedirectTells users and search engines that your sitehas moved.Use it if:• People access your site t...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com)        o Specify wh...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
Site Configuration   URL ParametersWhen sites make available content through different URLs it is often the case of Duplic...
DataA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
DataSearch Queries
DataSearch QueriesL inks to Your Site
DataSearch QueriesL inks to Your SiteKeywords
DataSearch QueriesL inks to Your SiteKeywordsInternal Links
DataSearch QueriesL inks to Your SiteKeywordsInternal LinksSubscriber Stats
DataSearch Queries      Q u e r i e s : The total number of search queries that have returned pages from your      site re...
DataSearch Queries      Q u e r i e s : The total number of search queries that have returned pages from your      site re...
DataSearch Queries      Q u e r i e s : The total number of search queries that have returned pages from your      site re...
DataL i n k s t o Yo u r S i t e      I n b o u n d L i n k s : Pages of your site linked to from other site      Most com...
DataL i n k s t o Yo u r S i t e      I n b o u n d L i n k s : Pages of your site linked to from other site      Most com...
DataL i n k s t o Yo u r S i t e      I n b o u n d L i n k s : Pages of your site linked to from other site      Most com...
DataL i n k s t o Yo u r S i t e      I n b o u n d L i n k s : Pages of your site linked to from other site      Most com...
Data  KeywordsThe most significant keywords Google found when crawling your site.     o The significance of each keyword r...
Data  Internal LinksPages from your site linking to other pages of your site.      o The number of internal links pointing...
Other DataA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
Other DataDiagnostic   Malware: Problems with hacking and malicious software on your site.
Other DataDiagnostic   Malware: Problems with hacking and malicious software on your site.   Crawl Errors: Pages that Goog...
Other DataDiagnostic   Malware: Problems with hacking and malicious software on your site.   Crawl Errors: Pages that Goog...
Other DataDiagnostic   Malware: Problems with hacking and malicious software on your site.   Crawl Errors: Pages that Goog...
Other DataDiagnostic   Malware: Problems with hacking and malicious software on your site.   Crawl Errors: Pages that Goog...
Similar ToolsA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
Similar ToolsB i n g M a s t e r To o l http://www.bing.com/toolbox/webmaster/S E O A d m i n i s t r a t o r http://www.s...
The EndA N A L Y T I C S   A N D   C O M P E T I T O R   R E S E A R C H
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Google webmaster tools

  1. 1. Google Webmaster ToolsA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
  2. 2. Generally… Free service by Google that provides data on how search engines crawl and index the content of a website. Helps optimise site’s visibility in search results. Allows webmasters to: Check Google’s view of a site
  3. 3. Generally… Free service by Google that provides data on how search engines crawl and index the content of a website. Helps optimise site’s visibility in search results. Allows webmasters to: Check Google’s view of a site Diagnose site issues
  4. 4. Generally… Free service by Google that provides data on how search engines crawl and index the content of a website. Helps optimise site’s visibility in search results. Allows webmasters to: Check Google’s view of a site Diagnose site issues Share information with Google
  5. 5. Generally… Free service by Google that provides data on how search engines crawl and index the content of a website. Helps optimise site’s visibility in search results. Allows webmasters to: Check Google’s view of a site Diagnose site issues Share information with Google Check crawl statistics, recent queries, errors and other info that Google collects about websites.
  6. 6. GettingStarted• URL Upload• Website Verification Site Configuration
  7. 7. Site ConfigurationA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
  8. 8. Site ConfigurationSitemaps
  9. 9. Site ConfigurationSitemapsCrawler Access
  10. 10. Site ConfigurationSitemapsCrawler AccessSite Links
  11. 11. Site ConfigurationSitemapsCrawler AccessSite LinksChange of address
  12. 12. Site ConfigurationSitemapsCrawler AccessSite LinksChange of addressSettings
  13. 13. Site ConfigurationSitemapsCrawler AccessSite LinksChange of addressSettingsURL Parameters
  14. 14. Site Configuration SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows where they are.X M L S i t e m a p — is a list of all the pages on your website. Sitemaps could also be used to provide Google with info about specific content on your site (video, images, news, software source code and geographical KML) but also info such as last update, etc. Sitemaps are particularly helpful if: o Site has dynamic content Webmasters will benefit from Sitemap submission
  15. 15. Site Configuration SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows where they are.X M L S i t e m a p — is a list of all the pages on your website. Sitemaps could also be used to provide Google with info about specific content on your site (video, images, news, software source code and geographical KML) but also info such as last update, etc. Sitemaps are particularly helpful if: o Site has dynamic content o Pages arent easily found by Google during the crawl process (AJAX or images) Webmasters will benefit from Sitemap submission
  16. 16. Site Configuration SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows where they are.X M L S i t e m a p — is a list of all the pages on your website. Sitemaps could also be used to provide Google with info about specific content on your site (video, images, news, software source code and geographical KML) but also info such as last update, etc. Sitemaps are particularly helpful if: o Site has dynamic content o Pages arent easily found by Google during the crawl process (AJAX or images) o Site is new and has only few links. Webmasters will benefit from Sitemap submission
  17. 17. Site Configuration SitemapsSitemaps are a way to tell Google about all the pages on your site to make sure Googleknows where they are.X M L S i t e m a p — is a list of all the pages on your website. Sitemaps could also be used to provide Google with info about specific content on your site (video, images, news, software source code and geographical KML) but also info such as last update, etc. Sitemaps are particularly helpful if: o Site has dynamic content o Pages arent easily found by Google during the crawl process (AJAX or images) o Site is new and has only few links. o Site has a large archive of pages not well linked to each other, or not linked at all. Webmasters will benefit from Sitemap submission
  18. 18. Site Configuration Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or theircontent. P a s s w o r d P r o t e c t e d D i r e c t o r y - to keep confidential content on your server. (recommended) R o b o t . t x t F i l e - to control access to files and directories on your server. o Tells Google and search engines which files on your server should not be crawled. N o - i n d e x M e t a T a g - to prevent content from appearing in search results.
  19. 19. Site Configuration Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or theircontent. P a s s w o r d P r o t e c t e d D i r e c t o r y - to keep confidential content on your server. (recommended) R o b o t . t x t F i l e - to control access to files and directories on your server. o Tells Google and search engines which files on your server should not be crawled. o Search Engines may find a way to access pages and their content (e.g. links on other pages) N o - i n d e x M e t a T a g - to prevent content from appearing in search results.
  20. 20. Site Configuration Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or theircontent. P a s s w o r d P r o t e c t e d D i r e c t o r y - to keep confidential content on your server. (recommended) R o b o t . t x t F i l e - to control access to files and directories on your server. o Tells Google and search engines which files on your server should not be crawled. o Search Engines may find a way to access pages and their content (e.g. links on other pages) o Can be set up and tested through G.W.M.T. and used to remove pages. (use Remove URLs tool to immediately remove) N o - i n d e x M e t a T a g - to prevent content from appearing in search results.
  21. 21. Site Configuration Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or theircontent. P a s s w o r d P r o t e c t e d D i r e c t o r y - to keep confidential content on your server. (recommended) R o b o t . t x t F i l e - to control access to files and directories on your server. o Tells Google and search engines which files on your server should not be crawled. o Search Engines may find a way to access pages and their content (e.g. links on other pages) o Can be set up and tested through G.W.M.T. and used to remove pages. (use Remove URLs tool to immediately remove) N o - i n d e x M e t a T a g - to prevent content from appearing in search results. o Pages are dropped out search results even if other pages link to it.
  22. 22. Site Configuration Crawler AccessPreventing or restricting Google or other search engines from accessing your pages or theircontent. P a s s w o r d P r o t e c t e d D i r e c t o r y - to keep confidential content on your server. (recommended) R o b o t . t x t F i l e - to control access to files and directories on your server. o Tells Google and search engines which files on your server should not be crawled. o Search Engines may find a way to access pages and their content (e.g. links on other pages) o Can be set up and tested through G.W.M.T. and used to remove pages. (use Remove URLs tool to immediately remove) N o - i n d e x M e t a T a g - to prevent content from appearing in search results. o Pages are dropped out search results even if other pages link to it. o There is a small chance that Google overlooks the no-index meta tag.
  23. 23. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. Change of AddressWhen moving your site to a new domain: Use a 301 Redirect
  24. 24. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. Change of AddressWhen moving your site to a new domain: Use a 301 Redirect
  25. 25. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. o Can be demoted if inappropriate Change of AddressWhen moving your site to a new domain: Use a 301 Redirect
  26. 26. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. o Can be demoted if inappropriate Change of AddressWhen moving your site to a new domain: o Manage the amount of changes Use a 301 Redirect
  27. 27. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. o Can be demoted if inappropriate Change of AddressWhen moving your site to a new domain: o Manage the amount of changes Use a 301 Redirect o Check all internal and external links
  28. 28. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. o Can be demoted if inappropriate Change of AddressWhen moving your site to a new domain: o Manage the amount of changes Use a 301 Redirect o Check all internal and external links o Tell Google through Change of Address Tool
  29. 29. Site Configuration Site LinksAutomatically generated links that may appear under your search result. o Help users navigate the site. o Google chooses to show site links depending on sites’ structure. o Can be demoted if inappropriate Change of AddressWhen moving your site to a new domain: o Manage the amount of changes Use a 301 Redirect o Check all internal and external links o Tell Google through Change of Address Tool o Create and submit a new Sitemap
  30. 30. Site Configuration301 RedirectTells users and search engines that your sitehas moved.Use it if:• People access your site through several different URL (consolidate site)• Merging two websites and want to redirect users to the correct pages.Don’t do a single redirect. Page-per-pageredirect will help retain your site ranking.
  31. 31. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results.G e o g r a p h i c Ta r g e tCrawl Rate
  32. 32. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for.G e o g r a p h i c Ta r g e tCrawl Rate
  33. 33. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for. o Use the 301 redirect to redirect traffic from your non-preferred domain.G e o g r a p h i c Ta r g e tCrawl Rate
  34. 34. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for. o Use the 301 redirect to redirect traffic from your non-preferred domain.G e o g r a p h i c Ta r g e t o Tell Google the geographic location your site is targeting to improve search results.Crawl Rate
  35. 35. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for. o Use the 301 redirect to redirect traffic from your non-preferred domain.G e o g r a p h i c Ta r g e t o Tell Google the geographic location your site is targeting to improve search results. o Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region.Crawl Rate
  36. 36. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for. o Use the 301 redirect to redirect traffic from your non-preferred domain.G e o g r a p h i c Ta r g e t o Tell Google the geographic location your site is targeting to improve search results. o Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region.Crawl Rate o Speed Google crawls websites.
  37. 37. Site ConfigurationSettingsP r e f e r r e d D o m a i n (http://example.com or http://www.example.com) o Specify which Domain to appear in search results. o Tells Google which Domain to index for. o Use the 301 redirect to redirect traffic from your non-preferred domain.G e o g r a p h i c Ta r g e t o Tell Google the geographic location your site is targeting to improve search results. o Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region.Crawl Rate o Speed Google crawls websites. o Google aims to crawl as many pages as possible without affecting bandwidth
  38. 38. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain
  39. 39. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain o Specify the canonical link for each version of a page.
  40. 40. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain o Specify the canonical link for each version of a page. o Use 301 redirects
  41. 41. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain o Include preferred URLs in Sitemap o Specify the canonical link for each version of a page. o Use 301 redirects
  42. 42. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain o Include preferred URLs in Sitemap o Specify the canonical link for each o Tell how to handle dynamic parameters version of a page. o Use 301 redirects
  43. 43. Site Configuration URL ParametersWhen sites make available content through different URLs it is often the case of DuplicatedContent. o Crawling and indexing duplicated content is not efficient for page ranking o Tell Google which parameters you are using to let Google crawl and index pages efficiently o For more info visit: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 CanonicalizationPick a canonical (preferred) URL as the preferred version of the page to gain control overhow your URLs appear in search results and to consolidate properties, such as linkpopularity.To indicate your preference to Google: o Set Prefer Domain o Include preferred URLs in Sitemap o Specify the canonical link for each o Tell how to handle dynamic parameters version of a page. o Use 301 redirects o Specify canonical link in HTTP header
  44. 44. DataA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
  45. 45. DataSearch Queries
  46. 46. DataSearch QueriesL inks to Your Site
  47. 47. DataSearch QueriesL inks to Your SiteKeywords
  48. 48. DataSearch QueriesL inks to Your SiteKeywordsInternal Links
  49. 49. DataSearch QueriesL inks to Your SiteKeywordsInternal LinksSubscriber Stats
  50. 50. DataSearch Queries Q u e r i e s : The total number of search queries that have returned pages from your site results plus a list of the top search queries. I m p r e s s i o n s : The number of times pages from your site were listed in search results. C l i c k s : The number of clicks for a particular query C T R ( c l i c k t h r o u g h r a t e ) : How many times listed pages have resulted in a click to your site A v e r a g e p o s i t i o n : The average position of your site on the search results page for that query. How to use data: • Review the Query list for expected keywords.
  51. 51. DataSearch Queries Q u e r i e s : The total number of search queries that have returned pages from your site results plus a list of the top search queries. I m p r e s s i o n s : The number of times pages from your site were listed in search results. C l i c k s : The number of clicks for a particular query C T R ( c l i c k t h r o u g h r a t e ) : How many times listed pages have resulted in a click to your site A v e r a g e p o s i t i o n : The average position of your site on the search results page for that query. How to use data: • Review the Query list for expected keywords. • Compare Impressions and CTR to identify how to improve content.
  52. 52. DataSearch Queries Q u e r i e s : The total number of search queries that have returned pages from your site results plus a list of the top search queries. I m p r e s s i o n s : The number of times pages from your site were listed in search results. C l i c k s : The number of clicks for a particular query C T R ( c l i c k t h r o u g h r a t e ) : How many times listed pages have resulted in a click to your site A v e r a g e p o s i t i o n : The average position of your site on the search results page for that query. How to use data: • Review the Query list for expected keywords. • Compare Impressions and CTR to identify how to improve content. • Review the Query list for keyword ideas (if you also have Google Adwords)
  53. 53. DataL i n k s t o Yo u r S i t e I n b o u n d L i n k s : Pages of your site linked to from other site Most common link sources. Pages on your site with the most links. Most common anchor text found by Google. Pages reached by clicking a link with the 301 redirect. Not all links to your site may be listed: • If a page is blocked with Robot.txt.
  54. 54. DataL i n k s t o Yo u r S i t e I n b o u n d L i n k s : Pages of your site linked to from other site Most common link sources. Pages on your site with the most links. Most common anchor text found by Google. Pages reached by clicking a link with the 301 redirect. Not all links to your site may be listed: • If a page is blocked with Robot.txt. • If the link is broken.
  55. 55. DataL i n k s t o Yo u r S i t e I n b o u n d L i n k s : Pages of your site linked to from other site Most common link sources. Pages on your site with the most links. Most common anchor text found by Google. Pages reached by clicking a link with the 301 redirect. Not all links to your site may be listed: • If a page is blocked with Robot.txt. • If the link is broken. • If Google consolidate links
  56. 56. DataL i n k s t o Yo u r S i t e I n b o u n d L i n k s : Pages of your site linked to from other site Most common link sources. Pages on your site with the most links. Most common anchor text found by Google. Pages reached by clicking a link with the 301 redirect. Not all links to your site may be listed: • If a page is blocked with Robot.txt. • If the link is broken. • If Google consolidate links • If the site is indexed under a different domain To find inbound links you can also perform a Google search using the “link:” operator (link:www.yourwebsite.com)
  57. 57. Data KeywordsThe most significant keywords Google found when crawling your site. o The significance of each keyword reflects how often its found on your pages. o Keywords are listed in order of frequency of appearance o If unexpected keywords (such as "Viagra“) appear, this could be a sign that your site has been hacked. If expected keywords are missing from the data: o Bad crawling by Google. o Considered as boilerplate text or common words by Google.
  58. 58. Data Internal LinksPages from your site linking to other pages of your site. o The number of internal links pointing to a page is a signal to search engines about the importance of that page. Subscriber StatsData on Feeds o Subscriber stats display the number of Google users who have subscribed to your feeds using any Google product (such as Reader, iGoogle, or Orkut)
  59. 59. Other DataA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
  60. 60. Other DataDiagnostic Malware: Problems with hacking and malicious software on your site.
  61. 61. Other DataDiagnostic Malware: Problems with hacking and malicious software on your site. Crawl Errors: Pages that Google was unable to access (not found, URLs not followed or restricted by robots.txt, soft 404s, etc.)
  62. 62. Other DataDiagnostic Malware: Problems with hacking and malicious software on your site. Crawl Errors: Pages that Google was unable to access (not found, URLs not followed or restricted by robots.txt, soft 404s, etc.) Crawl Stats: Stats on all content types (CSS, JavaScript, Flash, AdSense, etc.)
  63. 63. Other DataDiagnostic Malware: Problems with hacking and malicious software on your site. Crawl Errors: Pages that Google was unable to access (not found, URLs not followed or restricted by robots.txt, soft 404s, etc.) Crawl Stats: Stats on all content types (CSS, JavaScript, Flash, AdSense, etc.) HTML Suggestions: Title problems, Meta Description problems, non-indexable Content
  64. 64. Other DataDiagnostic Malware: Problems with hacking and malicious software on your site. Crawl Errors: Pages that Google was unable to access (not found, URLs not followed or restricted by robots.txt, soft 404s, etc.) Crawl Stats: Stats on all content types (CSS, JavaScript, Flash, AdSense, etc.) HTML Suggestions: Title problems, Meta Description problems, non-indexable Content Sitemap Errors: Problems with sitemaps
  65. 65. Similar ToolsA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
  66. 66. Similar ToolsB i n g M a s t e r To o l http://www.bing.com/toolbox/webmaster/S E O A d m i n i s t r a t o r http://www.seoadministrator.com/SEOMOZ http://www.seomoz.org/tools
  67. 67. The EndA N A L Y T I C S A N D C O M P E T I T O R R E S E A R C H
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