• Like


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Social media marketing presentation

Uploaded on



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Course Project Sabrina DAHMANE Stephen EMARIN Antoine KRAUZE Joffrey MEYER
  • 2.
    • Company : UltraStar Cinema
  • 3.
    • Name of the company : UltraStar University Village Riverside
    • Localization: 1201 University Avenue - Riverside, California 92507
    • Status: Private company
    • Number of UltraStar theatres: 15 cinemas (California + Arizona)
  • 4.
    • UltraStar Cinemas is a movie chain with theatres in California and Arizona
    • It is the first movie chain to have all pure digital movies showings in every theater
    • In 2009, the UltraStar theatre in Surprise, Arizona with its 22 D-BOX Motion Controlled seats was among the first to present motion-enhanced theatrical films
  • 5.
    • Only stressed on the Riverside UltraStar theatre in the University Village
    • Located right in the centre of all the student residences such as the IV or the University Village Towers Student Apartments
    • The breadth of its strategic domain concerns Riverside, especially UC Riverside. To be more precise, this represents a perimeter of about 2 miles
  • 6.  
  • 7.
    • Attract new customers
    • Establish customer loyalty for the new and the previous customers
    • Make them discover and buy derivatives such as food or posters
  • 8.
    • Communication
    • Collaboration
    • Education
    • Entertainment
  • 9.
    • No real communication to customers
    • Everything has to be done
    • Effectiveness measured by followers and subscribers
    • The most effective tool will be Facebook
  • 10.
    • Creation of a team specialized in social media
    • Communication with co-workers thanks to an intranet
    • Effective internal communication to avoid mistakes
  • 11.
    • Less important pillar in our case
    • The expertise can’t be shared
  • 12.
    • Most important pillar in our case !
    • Use it well because it is our strength
    • The customers expect to have fun
    • Articulate our strategy around it
  • 13.
    • Audience
    • Concept
    • Competition
    • Execution
    • Social Media
    • Sales viability
  • 14.
    • Step 1: Identify the global audience
      • Market: Everyone between 5YO to 99YO
      • Audience: Due to localization, students between 18 YO and 25YO
    • Step 2: look further into your audience
      • Different groups of students  different types of movies!!!
  • 15.
    • Different groups imply different:
      • Attitudes
      • Values
      • Beliefs
      • Needs
      • Preferences
  • 16.
    • Some example of groups and what they imply:
      • Jocks:
        • Action movies, thrillers
        • Like to be with other dudes
        • Like to eat during movies
      • Girls:
        • Chick flicks, romance, comedy, animated movies
        • Like to be with other girls
  • 17.
    • Some example of groups and what they imply:
      • Geeks:
        • Sci-fi, horror movies
        • Like to eat popcorn and drink sodas
      • Skaters:
        • Comedy, real life comedies (like Jackass)
        • Like to eat
  • 18.
    • Need to make some surveys to know more about the audience to adapt the offer
      • What they like to eat
      • Special prices or coupons for groups
      • Advertise on buying tickets online to reduce waiting time
    • Very large audience  difficulties to choose one concept only
    • Don’t forget the other persons such as families or couples
    • Need to adapt!
  • 19.
    • No special concept because of the large audience
    • Be as large as possible to touch every archetypes
      • Create contests to win special prizes such as photo contests or video contests about your favorite movie
      • Promote the sweets and candy shop inside the theatre
  • 20.
    • No other theatres around implies no direct competition
    • Indirect competition: Illegal movie downloading
  • 21.
    • Social Media Presence Goals:
    • Specific
    • Measurable
    • Attainable
    • Relevant
    • Time Bound
    • Evaluate
  • 22.
    • Increase unique visitors to the website
    • Increase blog/newsletter subscriptions
    • Increase facebook fans by X members
    • Increase Twitter mentions
    • Increase interactions on FB page
  • 23.
    • To increase notoriety
    • To keep consumers in touch with every news.
    • Create a close relationship with consumers
    • To share directly with the consumers the promotions
    • To promote movies
    • To be the platform to all the other websites (Youtube Channel/Twitter/...)
  • 24.
    • For every updates and news (share informations about movies)
    • To stay more closer of the consumers
    • To share links to Facebook, Youtube, and official website
    • Allow to answer to the consumer questions and concerns quickly
  • 25.
    • Create a channel to share :
    • videos,
    • trailers,
    • programs,
    • events,
    • To illustrate the informations on Facebook or Twitter and share links on these websites.
  • 26.
    • Once the audience is satisfied, they will tell their friends to come back
    • More people means more chance to sell food or posters
    • Viability is ensured by:
      • the discounts and coupons
      • the fact that it is the only theatre around (auto-viability) if we care about and listen to the advises and comments of customers!
  • 27. Thank you for your attention. If you have any question, please ask!