What Is Twitter

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This is an overview of Twitter and some of the many value-adding applications. It's not a how-to or a description of corporate value of Twitter, just an introduction.

This is an overview of Twitter and some of the many value-adding applications. It's not a how-to or a description of corporate value of Twitter, just an introduction.

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  • This is an introduction to Twitter and some related services; it doesn’t aim to look at corporate use of Twitter or provide any “how to” advice. Biz Stone is the founder of Twitter.com
  • These 3 points are the reason Twitter has become so valued
  • For those who like flowcharts, this shows how tweets work between people. Twitter is about dialog, it is about social interaction.
  • September 2010 stats
  • Twitter.Com is by far the most popular place people tweet, says
  • A page the public sees is different to what you see when signed into Twitter.com
  • This is what a user sees when logged in
  • People you follow are listed on Twitter.com; you can also add them to lists, interact with their latest posts, etc on this page. You can also follow other people’s lists
  • Some glossaries are a bit silly and not worth reading; these terms are probably of most use Most Twitter clients have inbuilt functions to retweet or reply, etc.
  • Twitter is new, but the reasons for twitter are not; people ask questions and tell stories
  • Because Twitter sends only text, messages are very small in terms of file size.
  • Most journalists depend on Twitter for finding news
  • Graph shows tweet broke earthquake news seconds after it happened, 3 mins before TV and nearly 10mins before AP news service
  • Spam tweet levels below 1% (March 2010) says Twitter
  • Features of Tweetdeck; main benefit is ability to display columns and display of other social networks eg. Facebook. LinkedIn
  • HootSuite lets teams share use of accounts – multiple permission levels & multiple accounts allowed
  • Twitterfall lets you track several searches, hashtags, etc in real time. Good for live events too (presentation mode) Colour coding shows different streams
  • Oneforty.com (named after 140 character limit) provides an index to the hundreds of Twitter-related apps & services
  • #FF = ‘Follow Friday’; a hashtag people use on Fridays to recommend people worth following
  • API = Application Programming Interface, the way programs can hook into tweets and the data they contain Over 70,000 program calls to Twitter API per second
  • It’s possible to add code to shortened links and track website visits referred by Twitter. Some claims about the reach of tweets should be taken with skepticism
  • Most options offered by services like these are being incorporated into Twitter applications and the new Twitter.com page design
  • From September 2010 Twitter added more features previously only available elsewhere, eg. inline video, incorporated search, user profile info
  • These are some high-level resources about Twitter. Last link is for Victorian Government only.

Transcript

  • 1. What is ? "The messaging system we didn't know we needed till we had it" - Biz Stone
  • 2. What does Twitter do?
    • Broadcasts messages of 140 characters
    • People who follow you receive your messages
    • You receive the messages of those who you follow
  • 3. The Twitter message process Someone following you You! Someone you follow # followers # updates update # following update
  • 4. It’s popular!
    • 145 million user accounts
    • 90 Million Tweets per day
    • Traffic to Twitter.com up 100% this year
    • Twitter users on mobile devices are up 250%
    • Australian audience growth of 400% in 2009; >30% have visited Twitter.com
  • 5.
    • Twitter website twitter.com
    • Other websites
    • By phone (SMS)
    • By smartphone app’s
    • One of the many clients:
    There are lots of ways to tweet
      • TweetDeck, Tweetie, Twhirl, Seesmic, Twitpic, Echofon, Twitteriffic, Gowalla, Paper.li, Twittelator, Twidroid, UberTwitter, Tumblr, Shareaholic, etc, etc …
  • 6. Icons of the people I follow My lists (of people I follow) My posts My bio A public page on Twitter.com
  • 7. List of messages of people I follow – my ‘stream’ Private direct messages My lists (of people I follow) Where I post my updates A ‘logged in’ view of the same page # followers: 177 # updates: 550 # following: 141
  • 8. Lists on Twitter Full listing of people I follow (and their latest post) Icons lead to profile pages Create lists with your own categories You can also follow other people’s lists
  • 9. Some Twitter jargon
    • The hashtag: # tag a conversation for easy search, following and categorisation
      • e.g. #conferencename , #companyname , #anysubject
    • The @ symbol (reply) use @joffaboy [message] to send a public, direct message to joffaboy
    • DM or ‘direct message’ begin the message with D joffaboy to send it privately to me
    • RT or ‘retweet’ resending someone else’s tweet (your followers see it too)
    • and many more … see Twitter’s official glossary: http://bit.ly/a6FDLi
    • Applications have inbuilt tools to retweet, reply, etc.:
  • 10. Why use Twitter?
  • 11.
    • You can share
      • what you are doing
      • corporate news
      • other people’s news
      • interesting links
      • good news stories
      • emergency info
      • … and more
    • in a very small message
    Why Tweet?
  • 12.
    • Twitter is micro blogging
    • Twitter is social messaging
    • Twitter is a source of news
    • Twitter is social media marketing
    What is Twitter for?
  • 13. … for mundane reasons
  • 14. … and important
  • 15.
    • Trust can be misplaced (fake accounts, spammers, dodgy links, identity theft)
    • You don’t get to choose who follows you
    • You can follow anyone you want
    • All your messages are public
    • Everyone can see who you are following
      • Unless…
        • You make your account secured
        • You send direct private messages
    Some warnings
  • 16. Twitter clients: TweetDeck My stream @deecdnews stream mentions My list’s stream Search term stream
  • 17. Twitter clients: HootSuite
  • 18. Twitter clients: Twitterfall
  • 19. Lots of other tools
  • 20. Who to follow?
    • Twitter.com and other sites provide recommendations
    • Follow people (or lists ) that trusted tweeple follow
    • Ask for recommendations
    • Check out #FF (Follow Friday) recommendations
    • Use a recommendation tool (e.g. see http://oneforty.com/category/Find%20People or http:// klout.com , http://wefollow.com/ )
  • 21. The Twitter API Over 70,000 program calls to the Twitter API per second API = Application Programming Interface
  • 22. Metrics for Twitter
  • 23.
    • http:// maps.google.be/maps?f = q&source = s_q&hl = nl&geocode =&q= brussel&sll =50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15
    • http://bit.ly/b8Em5z
    • Short URLs are now built into Twitter
    20 140 TinyURL.com Short URLs = more words Bit.ly Goo.gl Ow.ly Is.gd Tiny.cc
  • 24. Embedded images and video yfrog.com twitpic.com TweetPhoto.com Pikchur.com Picktor.com twixtr.com fotki.com
    • Embedded images and video now built into Twitter
  • 25. New features for Twitter.com
  • 26. The future …
  • 27.
    • Where else to go?
    • Wikipedia http:// en.wikipedia.org /wiki/Twitter
    • Twitter http://support.twitter.com/groups/31-twitter-basics
    • Mashable http://mashable.com/guidebook/twitter/
    • Delicious http:// www.delicious.com /popular/twitter
    • Alltop (Twitter news) http:// twitter.alltop.com /
    • Victorian Government on Twitter: http://www.vic.gov.au/social-media.html
    • Government 2.0 Toolbox Twitter Guide http://bit.ly/c6dHGz
    • VPS Hub (Twitter wiki) http://www.intranet.vic.gov.au/connect/government-20-action-plan/wiki/vicgov-twitter