Selling Courses

Selling Courses in

Selling Courses in Or as I like to call it, “ my job”

Who am I?
Moodling since 2007
Digital Native
Professionally: course designer, teacher-helper, customer supporter, instant email answerer, course link fixer,
Moodle Administrator, site
tester, QA dude, receptionist,
logo maker, PPT converter

This presentation will…
Be based on my experiences with Moodle and selling courses.
Talk about two specific sites that sell courses
Highlight where I’ve made mistakes
Give you some links to peruse later
im oo t 2010 Joseph Thibault

This presentation will not …
Go into technical details of creating a new gateway
Be graded
Guarantee that you make millions selling courses online.

This presentation might…
Help you set up a site where people can buy courses
Be good for a laugh
HA

Why am I really here?
Student satisfaction with courses in Moodle affects all Moodlers.

The structure im oo t 2010 Joseph Thibault

Case 1 -
The Market
Professional Development and graduate courses for teachers

Case 1 -
Main site :
Proprietary
Guest browse-able
Loads of pages
Staff of developers

Image of course description (not logged in)

Case 1 - im oo t 2010 Joseph Thibault

Case 1 -
The Courses:
Weekly outline
Facilitated
Discussion forums are active
Presentations with audio
No meeting times
Mostly qualitative assessment graded by the facilitator

Case 1 -
Management:
Hands on
Support heavy
Facilitator quality trumps content quality

The Market:
Nail technicians that want to provide a more aseptic environment
this is all based on a book
Death by Pedicure

Main site :
Wordpress with consistent branding
Links directly to category pages
Me

Image of category page.

The Courses:
Topic outline
Self-paced
Presentation with audio
Videos
Final assessment for comprehension

Management:
Hands off
Quality and usability trump everything

Managing Online Courses
Support

Tutorials

Information:
tech requirements, refund info, time lines for forms, contact email, phone#s

Testing/QA

Organization
(meta courses rule)

Course 1 Course 2 Course 3 META COURSES CHILD COURSES Course Series $$$ Course 1 $ Course 2 $ Course 3 $ im oo t 2010 Joseph Thibault

Course Construction
Tools
PPT
Forums
Quiz
Upload a Single File
Flash based

Course Construction
Design
Consistent
Context (no surprises to students)
Get an expert
GIFT
Cut the clutter

Lessons Learned
This is where I give away the farm.

Lessons Learned
Efficient navigation is paramount

Lessons Learned
Sux
So does Hotmail

Lessons Learned
Check links and keep PPTs

Lessons Learned
Consistency, consistency, consistency

Lessons Learned
Seek feedback and evaluate
GC Evaluations
(1200+ evals)

Lessons Learned – eval. summary im oo t 2010 Joseph Thibault

Other Info:
Moodle Shopping cart
Moodle.org Enrollment Plug-ins
http://www.coursemerchant.com
Authorize.net Payment Gateway

My Fav Tools
AuthorPoint Lite (Free, example )
Windows Movie Maker (Free)
Notepad++ (Free)
Vimeo (Free & you can pw protect)
Google Docs (Free, here’s the Template for evals )

Questions? Contact info: [email_address] 802-735-2066 im oo t 2010 Joseph Thibault

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Selling Courses

by Joseph Thibault on Feb 05, 2010

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Selling Courses — Presentation Transcript