Google Safe Linkbuilding for Small and Large Businesses

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Linkbuilding strategies that are not likely to get you penalized. Plus bonus Social Media Day LinkedIn content data.

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  • This is Google’s Headquarters in Mountain View California….
  • Oops, actually this is Google’s headquarters in Mountain View
  • Ever notice how this is what people think of when imagining Google coming up with ways to Thwart SEOs and make ranking harder
  • And this is the guy that’s got the best intentions?
  • [Ear muffs. Or Im going to spoil this movie for you] When in reality this is probably closer to Google. Giving us free stuff as long as we do what they want so they can build what they want. Not an evil person or corporation, but one that is on a mission and not letting you the business owners or SEOs out there get in their way. Google has rules, and for now they control most search traffic and therefore we have to follow their rules. Break them and suffer the consequences, that’s a pretty black and white world so why does it always seem so grey? Most websites that complain about Google hitting them are always at fault either they hired an agency to do the bad work or just hoped Google would never see them. But recently Google has been diving into the grey areas a little more starting with the penalty against MyBlogGuest during Pubcon New Orleans for facilitating guest blogging for links.
  • While I vehemently disagree with Google on the MBG issue there are many things that you can’t fault them for such as:
    Buying links
    Link networks
    A ton of exact match anchor text
    Spamming blogs or other sites
    Or hacking websites and forcing them to link to you

    Anyone here hire a digital marketing or SEO firm? I shit you not, I’ve had clients tell me to do whatever it takes to get them ranking on page one in a few weeks, no matter what the cost and no matter if they’ll get in trouble for it later. They want the results but don’t want to worry about the responsibility. Of course there are also agencies that will do this behind their clients backs. If you are looking to hire an agency or already have one make sure you ask what linkbuilding tactics they are using and that you are getting reports that at least detail the success of these.
  • This link building strategy revolves around making imagery that people want to use and give credit to. When writing blog posts on your site or making product pages the images on those pages can attract links if they are good enough and targeted correctly to the types of images people might be searching for.
  • Use UberSuggest.org and search for your main keywords with the drop down box set to “Images”
    Take your main keywords and add “photo, photos, pic, pics, photograph, photographs, image, images, screenshot, screenshots, screengrab, screengrabs, picture, pictures” after them
    Combine the two lists and put them in the Google Adwords Keyword Planner for “Get Search Volume for a list of keywords”
    The resulting list will tell you what keywords are being searched in Google and Google images that will likely result in your image coming up if you rank for it
  • Before you make an image get to know your audience a little better. Find out if they would appreciate humor, etc..
    What surrounding content would they appreciate, for example if the product was hot tubs and the audience liked Star Wars and Star Trek would they think it was funny to see Yoda, Darth Vader, Captain Kirk, and Spock in a hot tub?
    You can get context from monitoring sub-reddits where your audience might go:
    Example: Reddit.com/r/starwars
    You can also get context by using these queries in Facebook Graph Search:
    “Interests of people who like [x company]
    “Movies liked by people who like [x company]
    “Books liked by people who like [x company]
    “Athletes liked by people who like [x company]
  • Example of movies that are liked by people who also like the iPhone 7 on Facebook
  • What if you suck at making images? Well you can use Fiverr to find people to make a few photoshop changes for you, or you could politey ask the image editing community on Reddit’s /r/PicRequests

    We’ll talk more about Reddit for Content marketing here in a bit.

    Reddit stuff
    http://www.pewinternet.org/2013/07/03/6-of-online-adults-are-reddit-users/
    http://redditlist.com/
    http://www.redditinsight.com/
    http://www.metareddit.com/

    New Default Sub-Reddits
    http://www.redditblog.com/2014/05/whats-that-lassie-old-defaults-fell.html
  • A before image of my friend Brittany at her new place in Dallas.
  • I asked the Reddit community to add Godzilla or some other monster behind her and they delivered this image.
  • You can make a gif from video clips with the following websites.

    www.imgflip.com
    www.gfycat.com
  • Reviewing the works of your peers in an industry can get you new links like this example from SEOBook.com
  • Interviewing experts in related fields can get you links from their personal site and from larger industry websites.
  • Everyone loves to talk about the death of something in our industry, when you think about it we’re kind of a morbid bunch, but no, Guest Posting for SEO isn’t dead, the easy shitty guest posting is, and you should be celebrating that. So there’s a few ways you can use guest posting, I’m going to reveal a few of them to you.

    First off is the photo credit, remember we just talked about that. What we’re doing now is writing about a topic that relates to the image and a little more loosely to your website or page that you want to link to. Instead of directly linking to your website with exact match anchor text under the image you’ll provide a branded link to your page where the image is hosted with “photo/image courtesy of [your website name]”

    Tip: When writing a guest blog post link off to other non-competitor websites using a variety of anchor text types including branded, phrase, and exact match
  • Second is what I like to call Ghost Blogging or Ghost Posting. Find a website you really like but maybe don’t want to plaster your name all over. For example if you’re well known for toilets and you want to write a piece about shower heads but really don’t want that notoriety it’s closely enough related to your expertise and your business but you want the shower guy to get the credit. This is a bit tricky to pull off as you have to find someone willing to take your work as their own AND leave links in to your website, but when it works it comes across as very editorial by Google and other search engines. It’s also pretty dark, if not black hat so be super careful when Ghost Blogging
  • Content marketing on a budget.

    Content marketing doesn’t have to be expensive. There are great ways to get content that isn’t very expensive. Use the following websites to create inexpensive content.

    Resources:
    http://helpmeviz.com/ - Get help with data vizualizations
    http://popularity.csail.mit.edu/ - Tell which photo might be more popular in social media
    Fiverr
    Envato Studio
    Canva.com
    Animoto
    Slide.ly
    Reddit.com/r/picrequests


    Reddit recently expanded the number of default sub-reddits, what that means is that the front page of Reddit.com now has a lot more types of content that get featured on the home page, what it means to you is there are more types of content you can now create.

    Such as DataIsBeautiful - DataVisualizations – Automated graphs and charts, not infographics
    Gifs – its about Gifs
    ExplainLikeImFive – Explain things that are complex as you would to a 5 year old TIFU – Stories about screwing up LifeProTips – Tips that make life easier
    Gadgets – Dedicated to small, useful, electronic devices
    DIY – How to build, design, and fix things on your own PhotoshopBattles – Submit images and start a photoshop battle
    Futurology – Stuff about the future
    UpliftingNews – Good news ShowerThoughts – A sub reddit for things you think about in the shower
    EarthPorn – High quality pictures of landscapes

  • Support local, regional, and major charities. Often you’ll get links directly or be able to use your support of those charity events to leverage links through content marketing.

    The best way to do charity marketing is to pick a cause to focus on, a theme. For example you might decide to donate to medical well being or very specifically cancer charities.

    You can find charities to donate to on CharityNavigator.com

    Use Twitter search to find people who tweet about the cause you’ve selected to support and reach out them about your efforts.
    Use this advanced Google search query to find people who blog about the cause you’ve selected and reach out to them about your efforts: [cause] inurl:blog

    Note: DO NOT ASK FOR LINKS, EVER!!

    http://www.csrwire.com/
  • When you write for a related website regularly they typically give you an author bio. Thanks to recent Google updates, however, most of these are now nofollow links.

    But don’t think about it as getting nofollow links, think about it as getting linked to from other sources in your industry. Use the opportunity to link to blog posts on your website and help drive new links to those posts.

  • A great way for bigger businesses to get good links is to create a “Lab”. A lab will publish videos and blog posts outlining the potential future uses of new technology. For example Amazon’s announcement that they are looking at using Drones to deliver goods, Trulia’s Google Glass app, Dominos pizza delivery drone, and Elon Musks HyperLoop.

    This is something that the auto industry has done for decades, build up these great hopes and ideas at auto shows but rarely deliver on them.
  • Creating interactive content and allowing it to be embedded on other sites via an iframe can help get new links.

    In 2012 SEO Michael Martinez Confirmed that link juice is indeed flowing through an iframe: http://www.seroundtable.com/google-iframe-link-14558.html

    The content you create will have 2 versions, the public facing version and the embedded version. The public facing version will carry the look and feel of your website The embedded page will have a rel canonical tag that points to the public facing version this will tell search engines to reassign the link juice that flows through the iframes to the public page and eliminate duplicate content issues.
  • Paid Social Promotion can help get your content in front of lots of new journalists. Use Reddit, StumbleUpon, Twitter, and Facebook ads to boost exposure of your content.

    On Reddit you can target sub-reddits where the journalists might be looking for content
    On Facebook you can target ads to people who work at certain publications
    On Twitter you can target hashtags
    On StumbleUpon you can target by category (though I hear this might be changing soon)

    Pictured is the results of a Reddit advertising campaign.
  • A mystery campaign can really get the internet energized. Getting links out of a mystery can be hard. Start by gathering your targets, people who might be intrigued enough about the mystery to share it.
    Then craft messaging either via email, SMS, or snail mail.
    Have the mystery reside on a separate website that cant be traced backed to your company.
    Once the campaign has completed revealing you’re the source of the mystery will then gain links from the journalists that covered the mystery.
  • Google Safe Linkbuilding for Small and Large Businesses

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    10. 10. Tweet me @YoungbloodJoe  Use UberSuggest.org and search for your main keywords with the drop down box set to “Images”  Take your main keywords and add “photo, photos, pic, pics, photograph, photographs, image, images, screenshot, screenshots, screengrab, screengrabs, picture, pictures” after them  Combine the two lists and put them in the Google Adwords Keyword Planner for “Get Search Volume for a list of keywords”  The resulting list will tell you what keywords are being searched in Google and Google images that will likely result in your image coming up if you rank for it
    11. 11. Tweet me @YoungbloodJoe  Before you make an image get to know your audience a little better. Find out if they would appreciate humor, etc..  What surrounding content would they appreciate, for example if the product was hot tubs and the audience liked Star Wars and Star Trek would they think it was funny to see Yoda, Darth Vader, Captain Kirk, and Spock in a hot tub?  You can get context from monitoring sub-reddits where your audience might go:  Example: Reddit.com/r/starwars  You can also get context by using these queries in Facebook Graph Search:  “Interests of people who like [x company]  “Movies liked by people who like [x company]  “Books liked by people who like [x company]  “Athletes liked by people who like [x company]
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