College Student's Guide to SEO, Social and Internet Marketing - Presentation Slides

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Slides from College Student's Guide to SEO, Social and Internet Marketing by Joe Youngblood. Presentation given at UTA on January 25th 2012 to the University of Texas at Arlington AMA.

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College Student's Guide to SEO, Social and Internet Marketing - Presentation Slides

  1. 1. A College Student’s Guide toSEO, Social & Internet Marketing University of Texas at Arlington 2012 edition
  2. 2. SEO???
  3. 3. How traditional marketers see SEO
  4. 4. And Now.Google’s Secret Formula for Rankings….
  5. 5. there’s more...
  6. 6. and more….
  7. 7. Changes• SEO changes often as search engines get smarter and introduce more adjustments to fight spammers• Biggest change in years: Google Panda in 2011• Other recent Google Changes: – Freshness Update – Above the Fold Update
  8. 8. Webmasters before Panda…
  9. 9. Webmasters after Panda…
  10. 10. What Panda Looked Like
  11. 11. and….
  12. 12. Umm Hey Google Can You …..
  13. 13. Nevermind
  14. 14. Names to Know in SEO
  15. 15. Matt Cutts
  16. 16. Duane Forrester
  17. 17. Then There Was Social• Friendster > Myspace > Facebook > Twitter > Google +• Facebook the biggest, all over the place• Pinterest
  18. 18. Social: You Use Tthis
  19. 19. Just Like Search, Social Evolves
  20. 20. Am I Right?
  21. 21. What Can Social Do?• Word of Mouth Marketing• Brand Awareness• Social Ads• Social Good• More??? YES!
  22. 22. THERE WILL BE MORE!
  23. 23. OH SNAP!
  24. 24. Just in case here is the v ideo: http://www.focusontheuser.org/video.php
  25. 25. This Seems Relevant
  26. 26. Remember This?
  27. 27. More on Internet Marketing• Pay Per Click Ads (PPC)• Display Advertising (banners)• Retargeting (more banners)• Video marketing (videos)• Memes• Conversion Optimization
  28. 28. How To Win The Internets
  29. 29. Get New Links
  30. 30. Most ads are Cost Per ClickKeep Conversions up, Bids Down
  31. 31. Social Media
  32. 32. This is a Meme
  33. 33. Viral Videos (you know where this is going)
  34. 34. This is you right now
  35. 35. How to Get Into Internet Marketing?• Start practicing in College• Study online guides• Follow internet marketing blogs• Go to networking events
  36. 36. List of Resources• SEOMoz Beginners Guide to SEO• Google SEO Guide• Internet Marketing Primer• Search Engine Land• Search Engine Roundtable• Marketing Land• WrightIMC << shameless plug• DFWSEM• SMC Fort Worth• SMC Dallas
  37. 37. Contact MeJoe YoungbloodSenior Account ExecutiveWrightIMCemail: joe.youngblood@wrightimc.comtwitter: http://twitter.com/YoungbloodJoefacebook: http://www.facebook.com/thejoeyoungblood

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