Intro To Video Blogging

Intro to VideoBlogging with Joey Fortman & Wendy Kaiser @JoeyFortman @WendyKPhlSaturday, April 14, 12

Why Video Matters? • SEO • Puts ‘face’ behind the brand. • More engaging • People do business with people they ‘like’ or feel they can ‘relate’ to. • Reach Prospects • Video into e-mail marketing increases clickthru by over 96% (Implix) • People do business with people they ‘like’ or feel they can ‘relate’ to.Saturday, April 14, 12

Video SEO Video boosts conversion rates by an average of 9%. (Internet Retailer, October 2010) •Products that have videos are 95% more likely to be bought.(Internet Retailer, April 2010) •Video adds two minutes to visitors stays on retail sites.(Comscore, August 2010) •Video increases the likelihood of a front-page Google search result by 96% with proper page optimization.(Forrester, January 2010)Saturday, April 14, 12

Do you have CONTENT? • How-To’s / Tips & Tricks • Brand Awareness • Video Testimonials/Reviews/ Interviews • Creates credibility. • Contests • About the Team • EventsSaturday, April 14, 12

How-To’s / Tips & Tricks • DIY, fashion haul, etc Brand Awareness • Video intro about yourself (homepage) Video Testimonials Reviews & Interviews • Interviews / personal reviews - authors, inventors, celebrities: book reviews, product review • Video Testimonial from someone other than yourself about you/your productSaturday, April 14, 12

Contests • Great for SEO with time on site • Site Scavenger Hunts • Twitter/Facebook/Pinterest/YouTube Giveaways • Do a video to explain a contest About The Team • Employee/writer/contributer/reader/etc of the month • Could make it a feature or one time. Make it long with a collage or each separatelySaturday, April 14, 12

Events • Did you do a press event & want to impress the agency who invited you? • Did your blog/biz do a charity event & you want to highlight it • Did you cover something in the area that you specialize in (hyperlocal) • These are AWESOME if you’re dying to break into travel experiences!Saturday, April 14, 12

Things to Think About • Equipment • Video Cam, Cell Phone, Webcam • Sound • Music Beds, sound effects • Subjects • Spokesperson, Kids, You, • Production • Who will produce your videos?Saturday, April 14, 12

WHO will produce it? • In-House • iMovie, Final Cut, Windows Movie Maker, YouTube • Professional/Production Company • Bloggers, Fans, Friends • Testimonials/ReviewsSaturday, April 14, 12

YOUTUBE EDITOR • Go to the website www.YouTube.com/EditorSaturday, April 14, 12

Video Terms • Tilt (up/down) • Pan (side/side) • Backlight • Over The Shoulder Shot • Wide Shot • Two Shot • Medium Shot • Close Up • Reversal • Lower Third • Cutaway • B Roll • Pre-Post Roll • Jump Cuts • InterviewSaturday, April 14, 12

Types of Video • Raw: Amateur/Candid • Un-edited footage • Produced: Professional/Investment • Edited video • Cutaways, closeups, branding • Live: Experienced • Sites like Ustream or StickamSaturday, April 14, 12

RULES for Video •Introduction •Sound •Lighting •Dress •Shot •SubjectsSaturday, April 14, 12

INTRODUCTION • Who are you? Why are you there? • ‘I’m ____ and welcome to my website! Today we’re going to talk about ____.’’ • BE CATCHY! Grab their attention. • Start with a shot then fade to youSaturday, April 14, 12

Sound • MINIMIZE background noise: kids, music, conversation, tv • Sometimes you just can’t control it. That’s when you ﬁnd a way to have fun with it. • USE a MICROPHONE when possible • It can make or break your video. If you’re covering an event with your iphone and no mic? Might as well not even do it... sound is so bad! • GREAT Mic for iPhone: Audio Technica ATR 3350 approx $35Saturday, April 14, 12

Lighting • More is BETTER • Outside (when possible)• INDOORS USE TRIANGLE LIGHTING • Key Light • Fill Light • Back LightSaturday, April 14, 12

Dress • Solid BRIGHT Colors • Black is ok if you have accents in jewelry or your hair contrast (Joey wears a lot of black!) • If doing a lot of shots, just change shirts or accessories! • Avoid reﬂective clothes and jewelrySaturday, April 14, 12

Shot • Clean it UP! Avoid Clutter!! • Product Placement • Frame the shotSaturday, April 14, 12

Subjects • Be prepared! Cue Cards. • When ﬁlming children: COACH them! • Be energetic & passionate about what you’re talking about.Saturday, April 14, 12

Unedited-Raw Video • Keep it short! :30 seconds - 1:00 max • Shoot, Review, Shoot x 2 = pick best • Use cue cards if needed!Saturday, April 14, 12

Edited Video • Keep it short! 2:00 or less • Only have :10 to make that ﬁrst impression & keep your audience. • 1st frame: LOGO & website • Pacing: Don’t drag!!! • Use transitions • Avoid jumpcutsSaturday, April 14, 12

Editing Software • Mac: I Movie, App for iPad/iPhone • Final Cut x ($300.00) • PC Adobe Premiere (elements - $100) • Desktop/web camera: Camtasia $99Saturday, April 14, 12

Where to Put Your Video • Posting: YouTube, Vimeo • PRO: Free, Views count for YouTube SEO • CON: YouTube gets SEO credit-not your site. • Hosting: BrightCove, Wistia, Kaltura • PRO: Better quality & analytics: Video sitemapping • CON: Cost for hosting ($100 month) • Fees involved • Things to Think About: • Pinterest! Pinning Videos on site HELPS!Saturday, April 14, 12

YouTube Must Do:Saturday, April 14, 12

Social Media & Video Tips • YouTube: Engage the community • Facebook: Use video on pages & walls • VIDEO ranks #1 in FB algorithms • Twitter: Share to your followers • LinkedIn: Put YouTube in UPDATES! • Pinterest: Pinning Videos is SEO Heaven.Saturday, April 14, 12

Video & Securing Press • DON’T pitch your business • They’re media companies-they’ll pitch you back! • If you have the budget-Pay for Play! • 10! Show, Better Philly, Talk Philly • Pitch BENEFITS of your service. • Look for an EMOTIONAL hook. • Be a ‘LOCAL EXPERT’ • WHY VIDEO? • When you pitch-the producer has something to ‘see’. Personality, Appearance, RelevancySaturday, April 14, 12

Monetizing Your Video • Product Placement • Video Reviews • Producing ‘welcome videos’ for small businesses • Event Coverage • Social Media Consulting • Teach clients how to use it • Creative BrandingSaturday, April 14, 12

• Lynda.com Resources • $25/mo. $37.50 w/exercises* • $250 year $375 premium* • iTunes • iPad/iPhone: iMovie app $5 • Film Director, Vibop • Classes • Future Media Concept KOP & Downtown approx $1500 •Saturday, April 14, 12

Great Tech Goodies GoPro HD Motorsports Hero (Action Camera) Audio Technica ATR-3350 (Lavalier Microphone) XShot iRig iMic (case/tripod) (Mic for iPhone) XShot 2.0 (iPhone Camera Extender)Saturday, April 14, 12

Intro To Video Blogging

by Joey Fortman on Apr 14, 2012

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