Social-Media-Promotional-Strategies Joey-Digital

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Social-Media-Promotional-Strategies Joey-Digital

  1. Social Media  Promotional Strategies Promotional Strategies Georgia State University Basic Marketing B i M k ti Tuesday March 10th, 2009
  2. Who Am I? Who Am I? Timeline 4/79: Born in Mobile, AL 8/97: Enrolled at FAMU 4/00: Crossed Beta Nu Chapter of ΑΦΑ 7/02: Founded DIGITALGUESTLIST 4/03: Graduated w/MBA / d d/ 5/03: Fulltime w/DIGITALGUESTLIST 5/07: Decided to Change Biz Model 1/09: Launched into Beta 1/09: Launched into Beta
  3. What I Do What I Do DIGITALGUESTLIST is  an event registration  website with  marketing analytics  and social media  functionality. f ti lit We exist to make  event marketing 80%  ki % science & 20% art
  4. Rules 1) I didn’t pay attention to marketing classes  in college. i ll 2) I'm really not that smart, I just spend way  too much time by myself thinking way too  much.  much 3) I tend to ramble…stop me. 4) I tend to assume you know the same  thing that I do…stop me and ask  thing that I do…stop me and ask questions. 5) I tend to talk way too fast or too low at  times…blame Red Bull and stop me. 6) Don’t get mad if I challenge you. “Irons  sharpens Iron”
  5. Case Study: DIGITALGUESTLIST • Online Marketing: Past Online Marketing: Past • Online Marketing: Present • Online Marketing: Future O li M k ti F t • Wrap Up •
  6. “Social media is the second most expensive  thing that costs nothing...” – Me, 2009
  7. Case Study: DIGITALGUESTLIST Case Study: DIGITALGUESTLIST Wildfire Marketing TM : Compelling + Engaging Wildfire Marketing  : Compelling + Engaging  Content in Concentrated Environment • Ultra Relevant Information (Compelling) Ultra Relevant Information (Compelling) • Admission Incentive (Engaging) • Clique (Influence) • Social Catalyst (Measurement) y( )
  8. Make Your Content Explosive Make Your Content Explosive • Compelling – Tell a Story  – Status Updates Status Updates – @Replies – Vid Video • Engaging – Use Incentives – Give Ownership By Asking for Questions
  9. Identify Your Burn Area Identify Your Burn Area Fashion  Lovers Social  Causes Live  Music  Lovers Vertical Community Vertical Community  (Addressable Market)
  10. Light Small Fires Light Small Fires Clique  #1 Clique  Clique  #2 #3
  11. The Science of Lighting Fires The Science of Lighting Fires Facebook • Twitter • Blogs l • Email Lists • YouTube • Websites • Mobile Marketing •
  12. The Art of Lighting Fires The Art of Lighting Fires Influencer Identification • Connector Identification • Socialite Identification • Velocity • Likelihood To Attend • Event Attendance Frequency • Social Circle Overlap • Most Popular Day of the Week Per Social Circle • Most Popular Admission Incentive • Highly Thought of Venues gy g • Highly Thought of Deejays • Most Friends •
  13. Concept G.L.O. will utilize a variety of marketing channels to ensure the success of the event, although we’ll  lean heavily on social media to accelerate the network effect of buzz generation: Twitter Invitations Facebook DIGITALGUESTLIST Social  Networks Event Page Event Page Followers Mobile Clique
  14. Key Points Key Points • Use Channels Daily Use C a e s a y • Funnel Down Sales Cycle • Create Evangelists • Two‐Fold Benefit Two‐Fold Benefit • Be Patient: Allocate 4‐8 Weeks
  15. “He who controls the Social Graph; wins...”  Me, circa 2008
  16. Web 1.0: Where We Were Web 1.0: Where We Were o Web/E‐mail/Print/Radio/TV = Wall Web/E mail/Print/Radio/TV = Wall o One Way Communication o Brands/Media Held Control d / di ld C l
  17. Web 2.0: Where We Are Now Web 2.0: Where We Are Now o Web 1 0 is the Bridge to Web 2 0 Web 1.0 is the Bridge to Web 2.0 o Two‐Way Communication: Loss of Control oCConnectivity ii o Data Measurement
  18. Web 3.0: Where We Are Going Web 3.0: Where We Are Going o Connectivity + Mobile + Cloud + Connectivity + Mobile + Cloud +  Thoughtstream o Extremely Deep Measurement Extremely Deep Measurement
  19. Start Marketing Right Now Start Marketing Right Now o Great Opportunity for Internships Great Opportunity for Internships o Personal Branding
  20. Wrap Up Wrap Up • Twitter: @joeydigital • Facebook: Joey Digital – Send message first or I won’t accept you Send message first or I won t accept you Web: www.digitalguestlist.com • Skype: digitalguestlist • LinkedIn: Joe Womack  III • Presentation Download:  P t ti D ld • www.slideshare.net/joeydigital
  21. “Everybody wants to go to Heaven,  “ bd but nobody wants to die…”

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