Target & Track Your UsersA Presentation to MYiMartJoey Chee | Client Services Director                             © 2011 ...
Agenda •   MediaMind Overview •   Addressing Concerns •   Proposed Platform Tools     Ad Sequencing: Optimize Creatives  ...
• Cross Channel Campaign Management, Ad Serving and                     Rich Media                            © 2012 Media...
About MediaMind• A leading global provider of digital advertising campaign management  solutions to advertising agencies a...
Independent PositionPlatform Niche           Publisher Bias   Neutral                            © 2010 MediaMind Technolo...
Massive Scale                      Global Offices: 62  I’m stillconcerned                      Countries Served: 63 about ...
Our beloved clients … ( to name a few)                                 © 2010 MediaMind Technologies Inc. | All rights res...
The Vision..    Managing the Full Digital Campaign Lifecycle Multiple web sites, formats and channels                    ...
Modular, Scalable and Open Platform                             MediaMind platform architecture                   Plan    ...
Possible Concerns…▸ How do we optimize creative executions?▸ How do we manage creative production?▸ How can we measure our...
Challenges in Migrating to Digital AdvertisingAdvertisers                         Media Suppliers                         ...
Addressing Digital Advertising ChallengesAdvertisers     Agencies        MediaMind              Media Suppliers           ...
Overview of Tool Recommendations      Creative         Smart               Conversion    Optimization     Versioning      ...
Optimize CreativesUse the Best Ad Serving Method to       Optimize Execution                         © 2011 MediaMind | A ...
Automatic Optimization   Better Ads play more                       Winner Takes It All                         60%       ...
Time Based             © 2011 MediaMind | A Division of DG | All rights reserved
Sequence           © 2011 MediaMind | A Division of DG | All rights reserved
A Simple Solution toCreative ProductionSaves Time, Effort and Cost                       © 2011 MediaMind | A division of ...
Smart Versioning : Dynamic Ad Creations  Manage Data on Ad Versions with:   Excel Upload   XML Feed                     ...
COPY ROTATION            © 2011 MediaMind | A Division of DG | All rights reserved
IMAGE ROTATION            © 2011 MediaMind | A Division of DG | All rights reserved
Conversion TaggingMeasure CPA, Analyze the Path of your Users and Plot your next Campaign                           © 2011...
Report on actual behavior…Actual Path to ConversionPerceived Path to Conversion                               RESEARCH SEE...
Summarizing Recommendations     Digital Audience       Creative         Increasing                            Smart      C...
Next Up…      © 2011 MediaMind | A division of DG | All rights reserved
Segmentation of Digital Audiences                             media plan                                     not interacte...
Geo Targeting                  East Coast                  Terengganu                                               SabahN...
Geo Targeting* 70% accuracy on targeted locations within MediaMind database                                               ...
Making Data ActionableCampaign Monitor             One-Click                  Predefined                             Repor...
Why MediaMind?  We have strong   local support  We are locally 100%   Publisher acceptedWe have the tools to make your t...
creativezone.mediamind.com                    © 2011 MediaMind | A Division of DG | All rights reserved
http://creativezone.mediamind.com/blocks.aspx                                   Augmented                                 ...
The“ use, makes technologyyoua difference inhow effectively      you   engage consumers                                   ...
Questions?             © 2010 MediaMind Technologies Inc. | All rights reserved             © 2011 MediaMind | A division ...
www.mediamind.com                     Joey.Chee@mediamind.com                     IM: joey.eyeblaster@hotmail.com         ...
Thank You!      © 2010 MediaMind Technologies Inc. | All rights |reserved reserved              © 2010 MediaMind Technolog...
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  • So what is our category of campaign management?Campaign management lets agencies and advertiser deliver effective campaigns throughout their lifecycleFrom designing the ad creative, planning and trafficking the media, to delivery of ads, all the way thru monitoring and analysis of the result dataIn order to enable and enhance these processes, we deliver the following benefits:We enable multiple ad formats and media channels from a central pointWe offer rich media and relevancy capabilities that maxmize consumer engagement…….The result – broad adoption…
  • MediaMind is built on a robust technology foundation that was built over 11 years to serve current and future customer needs:At the tope of our architecture is our customer-facing collaborative workflow covering all campaign aspectsThe bottom tier is our distribution layer that handles consumer experience across channels and devicesAnd connecting the two is our performance engine that translate campaign configurations to real time communication changesThe platform is built to maximize Modularity, Scalability and Openness to guaranteeIntegrated support for current and future needsHandling of largest opportunities by MediaMindEasy integration and collaboration with leading solutionsThe platform was built over 11 years to maximize opportunities for our clients and us. We have recently rebranded to name after the platform This investment in platform has created a barrier of entry for new comersfuture focusedScale of business
  • When we ask our agency and advertiser clients what slows down the migration of budgets they typically point to the following main complexities:- Fragmentation of their target audience across destinations and platforms Challenging engagement due to different consumer behavior Difficulty and consistently measuring success and improving results
  • This is where we come in: - MediaMind is an end to end digital campaign management platform- MediaMind enables advertisers and agencies to: More efficiently reach their audiences across all digital media opportunities Engage with their audiences with impact and relevancy Consistently measure success and optimize results-The outcome – greater opportunity for advertisers and greater demand for digital media for the benefit of Eyeblaster and the entire industry
  • Goal: Introduce the different areas that you plan on talking through in today’s discussion. We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts
  • Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin.From the intuitive UI in Flash ads are automatically scanned for available elements to be made dynamic. And like all Eyeblaster tools, Smart Versioning works the way you work where you work. Ads are built in the friendly confines of Adobe FlashAnd trafficked exactly as any ad on ACMThere is virtually nothing to new to learn!
  • <Click>The See>Click>Buy model of the consumer’s path to conversion has one fatal flaw. It isn’t true.The consumer, free to choose their own path along the way to conversion may choose any number to steps before buying.<Click>After Seeing, they may choose to Research, Click or Interact before buying.<Click>In actuality, the consumer’s path usually contains any or all of these steps, in any order.The only way to ensure that the consumer is receiving your Brand Message,<Click> is to make sure that no matter where a consumer’s path takes them, your campaign is there.How? Fully Integrated Holistic Campaigns.
  • Goal: Introduce the different areas that you plan on talking through in today’s discussion. We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts
  • Geo Targeting is based on the user’s IP Instructions for using the control:Select the main tab that describes the resolution of your target audience (i.e., if your target audience is “San Francisco” – select “Cities”).Select the country (and state if applicable)Move the required region from the left box to the one on the right.Nielsen DMA – Designated Market Areas. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States and 56 metered markets. DMA is currently available for US and UK only.Area codes – available for the US only at this point. Refers to phone area codes.Postal codes (zip) – available for Canada, Germany, UK and US. The user will have to type in the zip code, and use commas to separate between multiple zip codes.Note: we are supporting the combination of all the different types.The relation between the values would be OR.
  • Complimentary tools for different use casesCampaign MonitorOne-click reporting (POWERPOINT GENERATOR)Report Generator (ONLINE REPORTING)Custom Report Builder- custom reports or serviceAdvanced Analytics (Plug-in for Excel)
  • Target&track.group buying generic

    1. 1. Target & Track Your UsersA Presentation to MYiMartJoey Chee | Client Services Director © 2011 MediaMind | A Division of DG | All rights reserved
    2. 2. Agenda • MediaMind Overview • Addressing Concerns • Proposed Platform Tools Ad Sequencing: Optimize Creatives Smart Versioning: Dynamic Ad Creation Tag & Track: Conversion of Users ▸ Next Up… Target Your Audience Online Global Campaign Management © 2012 MediaMind | A division of DG | All rights reserved
    3. 3. • Cross Channel Campaign Management, Ad Serving and Rich Media © 2012 MediaMind | A division of DG | All rights reserved
    4. 4. About MediaMind• A leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. (HQ : NYC, 16 Offices in Asia Pacific) London Hamburg Boston Paris Amsterdam San Francisco Chicago New York Madrid Bucharest Lahore (Pakistan) Portugal Beijing Los Angeles Dallas Rome Athens Tokyo Houston Guangzhou (China) Mexico City Hong Kong Taipei Haidarabad Bangkok K. Lumpur São Paulo Singapore Cape Town Sydney © 2012 MediaMind | A division of DG | All rights reserved
    5. 5. Independent PositionPlatform Niche Publisher Bias Neutral © 2010 MediaMind Technologies Inc. | All rights reserved
    6. 6. Massive Scale Global Offices: 62 I’m stillconcerned Countries Served: 63 about my account Advertisers: 9000 + I’m not convinced Monthly Impressions Served: 60 Billion + Little better Server Request per Second: 50 Thousand Ok, that’s big Unique Users: 750 Million + Ok Ok…I get it, scale isn’t Network Bandwidth: 16 Gigs per second an issue © 2011 MediaMind | A division of DG | All rights reserved
    7. 7. Our beloved clients … ( to name a few) © 2010 MediaMind Technologies Inc. | All rights reserved
    8. 8. The Vision.. Managing the Full Digital Campaign Lifecycle Multiple web sites, formats and channels  Targeting ads to audiences Concurrent global delivery  Increased impact  Consistent measurement and analytics  Optimization for efficiency © 2012 MediaMind | A division of DG | All rights reserved
    9. 9. Modular, Scalable and Open Platform MediaMind platform architecture Plan Create Traffic Target Deliver AnalyzeManagement Rich Media Display Search Video MobileDistribution Application Content Analytics Open Multi- Servers Servers Database Interfaces DatacenterPerformance © 2012 MediaMind | A division of DG | All rights reserved
    10. 10. Possible Concerns…▸ How do we optimize creative executions?▸ How do we manage creative production?▸ How can we measure our CPA?▸ Are we able to segment and target our consumers locally? © 2012 MediaMind | A division of DG | All rights reserved
    11. 11. Challenges in Migrating to Digital AdvertisingAdvertisers Media Suppliers Consumers Media Agency Display Industry Challenges Search ? • Fragmentation • Engagement • Data Networks ? Creative Agency Emerging ? © 2012 MediaMind | A division of DG | All rights reserved
    12. 12. Addressing Digital Advertising ChallengesAdvertisers Agencies MediaMind Media Suppliers Consumers Display Media Agency Search Fragmentation • Integrated Reach Engagement Creative • Impact & Relevancy Agency Data Networks • Analysis & Optimization Emerging © 2012 MediaMind | A division of DG | All rights reserved
    13. 13. Overview of Tool Recommendations Creative Smart Conversion Optimization Versioning Tagging Dynamic Ad Creation © 2011 MediaMind | A Division of DG | All rights reserved
    14. 14. Optimize CreativesUse the Best Ad Serving Method to Optimize Execution © 2011 MediaMind | A division of DG | All rights reserved
    15. 15. Automatic Optimization Better Ads play more Winner Takes It All 60% 90% 25% 15% Ads are served proportionately to The best performing ad wins all 90% of the their performance remaining impressions. © 2011 MediaMind | A Division of DG | All rights reserved
    16. 16. Time Based © 2011 MediaMind | A Division of DG | All rights reserved
    17. 17. Sequence © 2011 MediaMind | A Division of DG | All rights reserved
    18. 18. A Simple Solution toCreative ProductionSaves Time, Effort and Cost © 2011 MediaMind | A division of DG | All rights reserved
    19. 19. Smart Versioning : Dynamic Ad Creations Manage Data on Ad Versions with:  Excel Upload  XML Feed © 2011 MediaMind | A Division of DG | All rights reserved
    20. 20. COPY ROTATION © 2011 MediaMind | A Division of DG | All rights reserved
    21. 21. IMAGE ROTATION © 2011 MediaMind | A Division of DG | All rights reserved
    22. 22. Conversion TaggingMeasure CPA, Analyze the Path of your Users and Plot your next Campaign © 2011 MediaMind | A division of DG | All rights reserved
    23. 23. Report on actual behavior…Actual Path to ConversionPerceived Path to Conversion RESEARCH SEE BUY CLICK INTERACT © 2011 MediaMind | A Division of DG | All rights reserved
    24. 24. Summarizing Recommendations Digital Audience Creative Increasing Smart Converting Conversion Segmentation Lookers to Optimization message Versioning Tagging relevancy Buyers © 2011 MediaMind | A Division of DG | All rights reserved
    25. 25. Next Up… © 2011 MediaMind | A division of DG | All rights reserved
    26. 26. Segmentation of Digital Audiences media plan not interacted interacted with with marketing marketing engaged not respondedwith an ad visited the has never seen to previous website an offer offer © 2011 MediaMind | A Division of DG | All rights reserved
    27. 27. Geo Targeting East Coast Terengganu SabahNorthPenang South Johor Kuala Lumpur Central East Malaysia Sarawak © 2011 MediaMind | A Division of DG | All rights reserved
    28. 28. Geo Targeting* 70% accuracy on targeted locations within MediaMind database © 2011 MediaMind | A Division of DG | All rights reserved
    29. 29. Making Data ActionableCampaign Monitor One-Click Predefined Reporting Reports Custom Report Data Feeds Service Builder & Service © 2011 MediaMind | A Division of DG | All rights reserved
    30. 30. Why MediaMind?  We have strong local support  We are locally 100% Publisher acceptedWe have the tools to make your type of  We have a wealth of Research, Analytics & Data business a success!!  We have Global presence in all regions with 24/7 Technical & Creative support © 2011 MediaMind | A Division of DG | All rights reserved
    31. 31. creativezone.mediamind.com © 2011 MediaMind | A Division of DG | All rights reserved
    32. 32. http://creativezone.mediamind.com/blocks.aspx Augmented Reality Face Detection Map in Banner Video Extender Slow Motion Many More… © 2010 MediaMind Technologies Inc. | All rights reserved
    33. 33. The“ use, makes technologyyoua difference inhow effectively you engage consumers ” © 2010 MediaMind Technologies Inc. | All rights reserved
    34. 34. Questions? © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind | A division of DG
    35. 35. www.mediamind.com Joey.Chee@mediamind.com IM: joey.eyeblaster@hotmail.com +6012 375 5356 BBM: 21A05795@mediamind_chat@creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved
    36. 36. Thank You! © 2010 MediaMind Technologies Inc. | All rights |reserved reserved © 2010 MediaMind Technologies Inc. All rights

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