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  • Stock vector File #: 11812827
  • Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
  • SmartVersioningcanlocalize and target messages to specific regions withinthe same campaignCan be used in conjunction with other targeting rules
  • Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
  • Compared to many competitors Smart Versioning offers optimization at much higer level. Optimizing down to multiple placement settings within a single campaign. MOST COMPETITION only optimizes at the campaign level- this means that they would have single version ‘winner’ per campaign despite targeting preferences. SV can have an infinite amount. Target Audience Group = Any Combination of audience targeting settings including GEO, DEMO ,BEHAVORIAL data. Can be applied over a single placement or several placments or whole campaign.
  • Customize messages served to audiences that have previously engaged with your ads or any digital content
  • The non-optimized flight was performing better initially, but once the technology automatically adjusted the weighting of the creative in the optimized flight, you can see the uplift in the trend.When looking at the final data, we find that the optimized creative over time lifts the overall conversion rate by 0.82% for the non-optimized message to create impressive spikes of 23.42% – and totally smashes the average global conversion rate of 0.32%.
  • Smart Versioning Pro refers to a set of premium features that enable multiple versions to be uploaded either very quickly or automatically via a data feed. Preferences and specific URLs etc. can be upload via an excel spread sheet.

Target & track your users   p&g - edited version Target & track your users p&g - edited version Presentation Transcript

  • Target & Track Your UsersPresentation to P&G - MediacomJoey Chee | Creative Services Director, SEADenise Tan | Regional Account Manager, APAC © 2011 MediaMind | A Division of DG | All rights reserved
  • Smart Versioning Targeting Retargeting Optimization ▸ By click/conversion ▸ By engagement▸ To geo-location ▸ To site visits ▸ By geo-location▸ To publisher keyword ▸ To ad engagement ▸ By demographics▸ To demographics ▸ To ad exposure ▸ By publisher keyword Creative Production Tools © 2011 MediaMind | A division of DG | All rights reserved
  • TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  • Personalize local messages ▸ Local store information and contacts ▸ Local weather ▸ Local products ▸ Local store promotion ▸ Local couponFor P&G, Smart Versioningcan be utilised to save costson production of bannersacross the markets.With the localised SV banners,set them to be adserved basedon Geo Targeting from MM. © 2011 MediaMind | A division of DG | All rights reserved
  • TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  • The worst mistakebusinesses can make in modern marketing isallowing customers to slip off the radar © 2011 MediaMind | A division of DG | All rights reserved
  • © 2011 MediaMind | A division of DG | All rights reserved
  • Let’s meet David & Susan… © 2011 MediaMind | A division of DG | All rights reserved
  • After, Susan exposed to the ad… © 2011 MediaMind | A division of DG | All rights reserved
  • 2 week later…Make Use Of Owned Data © 2011 MediaMind | A division of DG | All rights reserved
  • Brand Audience Segmentation▸ Beauty & Grooming Shampoo Shaver SkinCare Etc…▸ Household Care Detergents Diapers © 2011 MediaMind | A division of DG | All rights reserved
  • Targeted Frequency New Customer,Group A Rich Group B Product Group C Group D Sample Experience Contest – Data Redemption Information Capture End of the Funnel Consumer Purchase Cycle © 2011 MediaMind | A division of DG | All rights reserved
  • TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  • Smarter Optimization Geography ▸ Examples: Version 1 Version 2 Version 3 Age ▸ Target Audience Group 1 Conversion Rate Previous Version Version Version 4 5… …10000 Exposure (to Geo: Singapore Site, Ad, or Video) Has Clicked on the banner Target Success: Conversion Rate Audience Optimizes to best performing version per ‘Target Click Group Audience Group’ for a single placement or across Rate Income ▸ Target Audience placements multiple Group 2 Engagement Geo: Indonesia Rate Language Has dwelled with the banner Version 1 Version 2 Version 3 Success: Engagement Rate Version Version Version 4 5… …10000 Interest Category (Sports, Finance, Etc) © 2011 MediaMind | A division of DG | All rights reserved
  • Geo-Optimization Optimize to best performing products, offers or ad versions PER geo-location © 2011 MediaMind | A division of DG | All rights reserved
  • Retargeting Optimization Retargeting Business Rules can be configured for each campaign Version #1: Version #2 : Version #3 :1. Audience visits site2. Spend time on the site3. Optimize between best performing retargeted message © 2011 MediaMind | A division of DG | All rights reserved
  • Automatic Success Driver Average Lift in Conversion Rates (6 months) Auto-Optimized Campaign Weeks Manually Targeted Campaign © 2011 MediaMind | A division of DG | All rights reserved
  • Smart Versioning Premium FeaturesEffective, Time-Saving Features In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly ▸ Make mass changes to banner ▸ Enables xml data feed to variations via excel and bulk update and dictate the ad upload for automatic content application to campaign ▸ Update product / offers based on what’s “hot” on e-commerce sites © 2011 MediaMind | A division of DG | All rights reserved
  • Q&A © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind | A division of DG
  • www.mediamind.com Joey.Chee@mediamind.com / denise.tan@mediamind.com@mediamind_chat@creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved