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Target & track your users   generic
 

Target & track your users generic

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  • Goal:Get audience to understand what is the role of technology in an ad campaignIn most campaigns to one synergistic element is the brand message. This represents the sticky factor that makes consumers go “I’ve seen that” and then understand it better. We are asking to you to think about adding another layer of synergy between your marketing efforts to help lift all boats.By linking data and capabilities in your separate efforts, you can better support your customers marketing experience.
  • Mass messaging as a concept is about finding one common proposition to get people form all different shapes, places, to relate to your brand or product As a strategy this doesn’t exactly apply to the digital world. Because your success depends on getting your audience to engage with your message more that in other media. Core issues Mass messaging doesn’t always equal mass relevancyMass messaging doesn’t make the audience feel specialBut we do it because we didn’t have an easy way to separate out the message to so many different audiences and still keep our abilities to scale
  • Stock vector File #: 11812827
  • Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
  • Smart versioning combines several powerful capabilities:On-the-fly generation of hundreds to thousands different ad versions that differ by product, offer etcTargeting – the ability to apply business rules that will match specific target audiences (based on geography or demography) with a unique ad version Re-targeting – the ability to match users that have visited the advertiser site or have previously engaged with an ad with relevant and personalized ad versions based on their preferencesOptimization – the ability to leverage machine learning to automatically match the most relevant ad version to a specific user based on their geography or demographic information
  • Compared to many competitors Smart Versioning offers optimization at much higer level. Optimizing down to multiple placement settings within a single campaign. MOST COMPETITION only optimizes at the campaign level- this means that they would have single version ‘winner’ per campaign despite targeting preferences. SV can have an infinite amount. Target Audience Group = Any Combination of audience targeting settings including GEO, DEMO ,BEHAVORIAL data. Can be applied over a single placement or several placments or whole campaign.
  • Compared to many competitors Smart Versioning offers optimization at much higer level. Optimizing down to multiple placement settings within a single campaign. MOST COMPETITION only optimizes at the campaign level- this means that they would have single version ‘winner’ per campaign despite targeting preferences. SV can have an infinite amount. Target Audience Group = Any Combination of audience targeting settings including GEO, DEMO ,BEHAVORIAL data. Can be applied over a single placement or several placments or whole campaign.
  • Customize messages served to audiences that have previously engaged with your ads or any digital content
  • Customize messages served to audiences that have previously engaged with your ads or any digital content
  • Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin.From the intuitive UI in Flash ads are automatically scanned for available elements to be made dynamic. And like all Eyeblaster tools, Smart Versioning works the way you work where you work. Ads are built in the friendly confines of Adobe FlashAnd trafficked exactly as any ad on ACMThere is virtually nothing to new to learn!
  • Smart Versioning Pro refers to a set of premium features that enable multiple versions to be uploaded either very quickly or automatically via a data feed. Preferences and specific URLs etc. can be upload via an excel spread sheet.

Target & track your users   generic Target & track your users generic Presentation Transcript