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Pre built video templates Presentation Transcript

  • 1. Online Video Advertising:Doubles Engagement, Boosts ROIJoey Chee | Client Services Director, SEA © 2011 MediaMind | A Division of DG | All rights reserved
  • 2. Nearly 115 years,audiences respond more mildly tomoving pictures; Video hasremained one of the most engaging forms of media. © 2011 MediaMind | A division of DG | All rights reserved
  • 3. Video can be delivered… © 2011 MediaMind | A division of DG | All rights reserved
  • 4. Video growth by60%in the last 3 ½ years © 2011 MediaMind | A division of DG | All rights reserved
  • 5. © 2011 MediaMind | A division of DG | All rights reserved
  • 6. Adding a Flare to your Campaign © 2011 MediaMind | A division of DG | All rights reserved
  • 7. Pre-built Video Templates Standard Video Banner demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  • 8. Pre-built Video Templates Polite with Multi Tab Products Feature demo demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 9. Pre-built Video Templates Full Screen Video demo Video extend to full screen upon user initiation.Ad Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 10. Video Best Practices Sound-off environments Users rarely un-mute or may keep their speakers turned off. Ads should not rely on sound to make the point, and can use text to subtitles to augment video. Use a clear “sound on” call to action and make sure that the point is clear without sound. Starting videos with sound turned on with very low volume © 2011 MediaMind | A division of DG | All rights reserved
  • 11. Video Best Practices ▸ Stage 1 Draw users’ attention to the video ▸ Stage 2 Users should be drawn to play, turn sound on, or engage with the silent video. © 2011 MediaMind | A division of DG | All rights reserved
  • 12. Pre-built Video Templates Expandable with Multi Tab demoAd Type Initial Size (px) Panel Size (px) Video Video Additional Files / Infos Format SizeExpandable 300 x 250 560 x 300 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 13. Video Best Practices Invite the user to engage Add a “teaser” video on the pre-expanded ad or a clear call to actionCombining interactive features and placing users in the middle of the experience may increase Dwell Rate and Dwell Time.Good fit for campaigns with longer marketing messages © 2011 MediaMind | A division of DG | All rights reserved
  • 14. Performance – Polite & Expandable © 2011 MediaMind | A division of DG | All rights reserved
  • 15. Pre-built Video Templates – Video ExtenderVideo Extender Resizable video without affecting aspect ratio demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  • 16. Pre-built Video TemplatesDimmer Page Flip demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Pages Format SizeExpandable 300 x 250 1150 x 600 4 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 17. Pre-built Video TemplatesCarousel demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Tabs Format SizeExpandable 300 x 250 800 x 600 5 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 18. Make it roll, or click▸ Auto-initiated video allows advertisers to attract users’ attention to the video passively; But, prospects may miss the beginning or see it without sound▸ Rollover requires fewer actions from the user than a click – only rolling the mouse on the ad, compared to rolling the mouse and clicking Many users refrain from clicking, to avoid leaving the publishers’ website or to avoid launching a popup. © 2011 MediaMind | A division of DG | All rights reserved
  • 19. Video Length © 2011 MediaMind | A division of DG | All rights reserved
  • 20. Video Length – 30 Seconds ▸ Highest likelihood of being shared online ▸ Most persuasive of all lengths ▸ Allows communication of emotional benefits and more complex messages ▸ Works well in user initiated placements © 2011 MediaMind | A division of DG | All rights reserved
  • 21. Q&A © 2011 MediaMind | A division of DG | All rights reserved
  • 22. Thank you! © 2011 MediaMind | A division of DG | All rights reserved
  • 23. www.mediamind.com Joey.Chee@mediamind.com IM: joey.eyeblaster@hotmail.com +6012 375 5356@mediamind_chat@creative_zone © 2011 MediaMind | A division of DG | All rights reserved