Online Video Advertising:Doubles Engagement, Boosts ROIJoey Chee | Client Services Director, SEA                          ...
Nearly 115 years,audiences respond  more mildly tomoving pictures;  Video hasremained one of the   most engaging  forms of...
Video can be delivered…                   © 2011 MediaMind | A division of DG | All rights reserved
Video growth by60%in the last 3 ½ years                  © 2011 MediaMind | A division of DG | All rights reserved
© 2011 MediaMind | A division of DG | All rights reserved
Adding a Flare to your Campaign                                  © 2011 MediaMind | A division of DG | All rights reserved
Pre-built Video Templates                                    Standard Video Banner                                        ...
Pre-built Video Templates                          Polite with Multi Tab   Products Feature                           demo...
Pre-built Video Templates   Full Screen Video                demo                                Video extend to full scre...
Video Best Practices                       Sound-off environments                       Users rarely un-mute or may keep  ...
Video Best Practices                       ▸ Stage 1                         Draw users’ attention to                     ...
Pre-built Video Templates  Expandable with Multi Tab             demoAd Type       Initial Size (px)   Panel Size (px)   V...
Video Best Practices                                Invite the user to engage                                Add a “teaser...
Performance – Polite & Expandable                                © 2011 MediaMind | A division of DG | All rights reserved
Pre-built Video Templates – Video ExtenderVideo Extender                                             Resizable video witho...
Pre-built Video TemplatesDimmer Page Flip          demoAd Type       Initial Size   Panel Size   Max     Video    Video   ...
Pre-built Video TemplatesCarousel           demoAd Type       Initial Size   Panel Size   Max    Video    Video   Addition...
Make it roll, or click▸ Auto-initiated video allows advertisers to attract  users’ attention to the video passively;   But...
Video Length               © 2011 MediaMind | A division of DG | All rights reserved
Video Length – 30 Seconds                    ▸ Highest likelihood of being                      shared online             ...
Q&A      © 2011 MediaMind | A division of DG | All rights reserved
Thank you!      © 2011 MediaMind | A division of DG | All rights reserved
www.mediamind.com                     Joey.Chee@mediamind.com                     IM: joey.eyeblaster@hotmail.com         ...
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Pre built video templates

  1. 1. Online Video Advertising:Doubles Engagement, Boosts ROIJoey Chee | Client Services Director, SEA © 2011 MediaMind | A Division of DG | All rights reserved
  2. 2. Nearly 115 years,audiences respond more mildly tomoving pictures; Video hasremained one of the most engaging forms of media. © 2011 MediaMind | A division of DG | All rights reserved
  3. 3. Video can be delivered… © 2011 MediaMind | A division of DG | All rights reserved
  4. 4. Video growth by60%in the last 3 ½ years © 2011 MediaMind | A division of DG | All rights reserved
  5. 5. © 2011 MediaMind | A division of DG | All rights reserved
  6. 6. Adding a Flare to your Campaign © 2011 MediaMind | A division of DG | All rights reserved
  7. 7. Pre-built Video Templates Standard Video Banner demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  8. 8. Pre-built Video Templates Polite with Multi Tab Products Feature demo demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  9. 9. Pre-built Video Templates Full Screen Video demo Video extend to full screen upon user initiation.Ad Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  10. 10. Video Best Practices Sound-off environments Users rarely un-mute or may keep their speakers turned off. Ads should not rely on sound to make the point, and can use text to subtitles to augment video. Use a clear “sound on” call to action and make sure that the point is clear without sound. Starting videos with sound turned on with very low volume © 2011 MediaMind | A division of DG | All rights reserved
  11. 11. Video Best Practices ▸ Stage 1 Draw users’ attention to the video ▸ Stage 2 Users should be drawn to play, turn sound on, or engage with the silent video. © 2011 MediaMind | A division of DG | All rights reserved
  12. 12. Pre-built Video Templates Expandable with Multi Tab demoAd Type Initial Size (px) Panel Size (px) Video Video Additional Files / Infos Format SizeExpandable 300 x 250 560 x 300 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  13. 13. Video Best Practices Invite the user to engage Add a “teaser” video on the pre-expanded ad or a clear call to actionCombining interactive features and placing users in the middle of the experience may increase Dwell Rate and Dwell Time.Good fit for campaigns with longer marketing messages © 2011 MediaMind | A division of DG | All rights reserved
  14. 14. Performance – Polite & Expandable © 2011 MediaMind | A division of DG | All rights reserved
  15. 15. Pre-built Video Templates – Video ExtenderVideo Extender Resizable video without affecting aspect ratio demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  16. 16. Pre-built Video TemplatesDimmer Page Flip demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Pages Format SizeExpandable 300 x 250 1150 x 600 4 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  17. 17. Pre-built Video TemplatesCarousel demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Tabs Format SizeExpandable 300 x 250 800 x 600 5 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  18. 18. Make it roll, or click▸ Auto-initiated video allows advertisers to attract users’ attention to the video passively; But, prospects may miss the beginning or see it without sound▸ Rollover requires fewer actions from the user than a click – only rolling the mouse on the ad, compared to rolling the mouse and clicking Many users refrain from clicking, to avoid leaving the publishers’ website or to avoid launching a popup. © 2011 MediaMind | A division of DG | All rights reserved
  19. 19. Video Length © 2011 MediaMind | A division of DG | All rights reserved
  20. 20. Video Length – 30 Seconds ▸ Highest likelihood of being shared online ▸ Most persuasive of all lengths ▸ Allows communication of emotional benefits and more complex messages ▸ Works well in user initiated placements © 2011 MediaMind | A division of DG | All rights reserved
  21. 21. Q&A © 2011 MediaMind | A division of DG | All rights reserved
  22. 22. Thank you! © 2011 MediaMind | A division of DG | All rights reserved
  23. 23. www.mediamind.com Joey.Chee@mediamind.com IM: joey.eyeblaster@hotmail.com +6012 375 5356@mediamind_chat@creative_zone © 2011 MediaMind | A division of DG | All rights reserved

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