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Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
Pre built video templates
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Pre built video templates

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  • 1. Online Video Advertising:Doubles Engagement, Boosts ROIJoey Chee | Client Services Director, SEA © 2011 MediaMind | A Division of DG | All rights reserved
  • 2. Nearly 115 years,audiences respond more mildly tomoving pictures; Video hasremained one of the most engaging forms of media. © 2011 MediaMind | A division of DG | All rights reserved
  • 3. Video can be delivered… © 2011 MediaMind | A division of DG | All rights reserved
  • 4. Video growth by60%in the last 3 ½ years © 2011 MediaMind | A division of DG | All rights reserved
  • 5. © 2011 MediaMind | A division of DG | All rights reserved
  • 6. Adding a Flare to your Campaign © 2011 MediaMind | A division of DG | All rights reserved
  • 7. Pre-built Video Templates Standard Video Banner demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  • 8. Pre-built Video Templates Polite with Multi Tab Products Feature demo demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 9. Pre-built Video Templates Full Screen Video demo Video extend to full screen upon user initiation.Ad Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 10. Video Best Practices Sound-off environments Users rarely un-mute or may keep their speakers turned off. Ads should not rely on sound to make the point, and can use text to subtitles to augment video. Use a clear “sound on” call to action and make sure that the point is clear without sound. Starting videos with sound turned on with very low volume © 2011 MediaMind | A division of DG | All rights reserved
  • 11. Video Best Practices ▸ Stage 1 Draw users’ attention to the video ▸ Stage 2 Users should be drawn to play, turn sound on, or engage with the silent video. © 2011 MediaMind | A division of DG | All rights reserved
  • 12. Pre-built Video Templates Expandable with Multi Tab demoAd Type Initial Size (px) Panel Size (px) Video Video Additional Files / Infos Format SizeExpandable 300 x 250 560 x 300 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 13. Video Best Practices Invite the user to engage Add a “teaser” video on the pre-expanded ad or a clear call to actionCombining interactive features and placing users in the middle of the experience may increase Dwell Rate and Dwell Time.Good fit for campaigns with longer marketing messages © 2011 MediaMind | A division of DG | All rights reserved
  • 14. Performance – Polite & Expandable © 2011 MediaMind | A division of DG | All rights reserved
  • 15. Pre-built Video Templates – Video ExtenderVideo Extender Resizable video without affecting aspect ratio demoAd Type Initial Size (px) Video Format Video Size Additional Files / InfosPolite banner 300x250 FLV 2MB - Branding guidelines - Logo (AI / PSD) © 2011 MediaMind | A division of DG | All rights reserved
  • 16. Pre-built Video TemplatesDimmer Page Flip demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Pages Format SizeExpandable 300 x 250 1150 x 600 4 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 17. Pre-built Video TemplatesCarousel demoAd Type Initial Size Panel Size Max Video Video Additional Files / Infos (px) (px) Tabs Format SizeExpandable 300 x 250 800 x 600 5 FLV 2MB - Branding guidelinesbanner - Logo (AI / PSD) - Product images & details © 2011 MediaMind | A division of DG | All rights reserved
  • 18. Make it roll, or click▸ Auto-initiated video allows advertisers to attract users’ attention to the video passively; But, prospects may miss the beginning or see it without sound▸ Rollover requires fewer actions from the user than a click – only rolling the mouse on the ad, compared to rolling the mouse and clicking Many users refrain from clicking, to avoid leaving the publishers’ website or to avoid launching a popup. © 2011 MediaMind | A division of DG | All rights reserved
  • 19. Video Length © 2011 MediaMind | A division of DG | All rights reserved
  • 20. Video Length – 30 Seconds ▸ Highest likelihood of being shared online ▸ Most persuasive of all lengths ▸ Allows communication of emotional benefits and more complex messages ▸ Works well in user initiated placements © 2011 MediaMind | A division of DG | All rights reserved
  • 21. Q&A © 2011 MediaMind | A division of DG | All rights reserved
  • 22. Thank you! © 2011 MediaMind | A division of DG | All rights reserved
  • 23. www.mediamind.com Joey.Chee@mediamind.com IM: joey.eyeblaster@hotmail.com +6012 375 5356@mediamind_chat@creative_zone © 2011 MediaMind | A division of DG | All rights reserved

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