Your library brand and the student experience
by Jo Alcock, Research Librarian at Evidence Base, Birmingham City University on Jun 20, 2010
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Having a consistent and effective library brand is all part of maintaining awareness of, as well as promoting, our services to our users. We will demonstrate this using a mixture of marketing theory ...
Having a consistent and effective library brand is all part of maintaining awareness of, as well as promoting, our services to our users. We will demonstrate this using a mixture of marketing theory along with real life examples, encouraging you to consider how your library brand impacts on the student experience at your institution. As we both work in academic libraries we share similar experiences which have driven us to become passionate about marketing. We realise the importance of marketing and recognise that there are different ways to market academic libraries, and will share some of our ideas in this session.
The session will include some participatory elements and group discussion, and we hope that your involvement will enable you to get the most out of this session.
We’re both fairly new professionals - Emma is currently working towards chartered membership of CILIP; Jo is working on her MSc dissertation. We are active committee members of our local Career Development Groups and our regional CILIP branches, supporting publicity and marketing. In our day jobs, we support the teaching and research at our respective Universities, and are keen to raise awareness of library services within the university community.
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