How To Network And Market Yourself Using Online Tools

by Jo Alcock on Jul 05, 2009

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Presentation for New Professionals Conference 2009 - introduction to online professional networking, focusing on blogging, microblogging and social networking. Includes information from my own experien...

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How To Network And Market Yourself Using Online Tools — Presentation Transcript

How to network and market yourself using online tools
New Professionals Conference 2009
Jo Alcock
University of Wolverhampton
jo@joeyanne.co.uk
www.joeyanne.co.uk
www.twitter.com/joeyanne

Overview of presentation
Created using Wordle
2
New Professionals Conference 2009

Benefits of professional networking
Professional networks can be used to:
Get expert advice
Exchange ideas
Get a second opinion
Obtain a reality check
Test new ideas
Gain moral support
Engage in collaborative problem solving
(Ramsey, 2004)
Also to market yourself and your skills to other professionals (e.g. potential employers, co-workers)
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New Professionals Conference 2009

Online professional networking
Blogging and social networking now more common online activities than e-mail in UK
(Nielsen Online, 2009)
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New Professionals Conference 2009

Online networking - blogging
Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool.
Networking by subscribing to blogs and conversation in comment strings
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New Professionals Conference 2009

Online networking - microblogging
Short updates
Similar to blogging
Networking through conversation with other professionals
Conference back channel (Reinhardt et al., 2009) and extend event participation
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New Professionals Conference 2009

Online networking - social networks
Profile with career info, interests, updates of activities
Networking via friends/contacts to build online network
Groups to encourage conversation and sharing ideas and resources
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New Professionals Conference 2009

My experiences – reading blogs
RSS Reader (Google)
www.google.com/reader
Insight into the profession
Keep up-to-date with new developments
Currently read over 150 library related blogs, plus others for general interest
Provides professional role models
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New Professionals Conference 2009

My experiences – writing blogs
JoeyanneLibraryanne
www.joeyanne.co.uk
Established in 2007
Use to record thoughts about the profession, study progress and share ideas
Integrated into reflection time
Currently 199subscribers
Interestingconversation in blog comments
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New Professionals Conference 2009

My experiences - microblogging
joeyanne on Twitter
www.twitter.com/joeyanne
Joined in Dec 2007
More useful with larger network
Currently 420 followers; following 298
Gives insight into professional and personal lives of others
Valuable for conferences and events
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New Professionals Conference 2009

My experiences – social networking
Jo Alcock on Facebook
www.facebook.com/joanne.alcock
Member since 2006
Blog and Twitter integrated into profile
Member of a number of professional groups incl. Librarians and Facebook
Grouped friends so that I canview information professionals separately
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New Professionals Conference 2009

Tips for online professional networking
Build a brand identity
Think about the purpose of each of your accounts
Decide on a professional/personal balance
Link your online identities
Find people to follow to get the best use from each tool
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New Professionals Conference 2009

Tips for online professional networking
Use the tools regularly, even if only for short updates
Integrate the tools into your routine
Engage with your followers/readers/friends
Don’t become too wrapped up in the tools themselves; give new things a go
Most of all – enjoy!
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New Professionals Conference 2009

Conclusion
“[t]he main feature of a good network is that it is mutually beneficial”
(NACM Communications Dept., 2006)
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New Professionals Conference 2009

Thank you for listening
Jo Alcock
University of Wolverhampton
jo@joeyanne.co.uk
www.joeyanne.co.uk
www.twitter.com/joeyanne

How To Network And Market Yourself Using Online Tools

by Jo Alcock on Jul 05, 2009

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How To Network And Market Yourself Using Online Tools — Presentation Transcript