Main Goal -To make an urban mix-tape showcasing website that can facilitate the interaction between underground musicians and listeners. -To also make it easy for underground musicians to share their music/work, and to achieve the listeners’ feedbacks.
Details Users would be basically divided by two. Musicians and listeners The goal for this website is basically based on “interacting”, “responding”, and “advertising”. If the user demands all of these keywords, the design for the website would be in need of interface with social plug-ins, or interface that easily shows the rank and profiles of the main targets (musicians), including images and videos. interface that can be easily searched by users.
Interview for target users Questions 1)What would you search for most if you would use this website? 2)What is the most or least important among creating this website? 3) How would you mostly use this website? 4) If you are already visiting several websites which are similar, what is the most or least of your choices, and why?
Target #1 권오범 position: Rapper 1. I would search mix tapes from abroad or even from Korea. I would also search for the release date of the musicians that I already know. 2. I would prefer a streaming media player on the interface, but I think other advertisements are not in need for this website. 3. I would use this website for giving and taking feedbacks because I think it is important to share each other’s ideas for a musician. 4. I like “Jungle Radio”, because they have positive interactions between all people on that site, but hiphople.com bothers me in order of extreme slander.
Target #1 권오범 position: Rapper Other Ideas : I hope more of the mix-tape showcasing sites would be launched, because it’s hard for us to be recognized without advertising ourselves. Listeners would be able to listen to music without payments, and artists can introduce themselves to the world!
Target #2 박모씨 position: music producer 1. Simply, I would look for new released music for analyzing underground artists. 2. I think advertising this whole website and carrying artists’ profiles are pretty much every thing for need, but I don’t think other ads are going to help. Also, setting this website’s concept as the “wall of fame” rather than social blogs will be better(excluding amateur artists) 3. As I said before, I would look up newly released mix-tapes. 4. I don’t really not-like anything, but I would recommend hiphople.com, because they provide hot mix-tapes and news from abroad.
Target #3 최예지 position: listener 1. I would pretty much look for newly released music. 2. I think posting the number of people who visits the website is important, but I don’t think other ads are. 3. I would probably look over underground artists’ profiles and data. 4. I’m not really familiar with this kind of websites.
Target #4 한모씨position: blogger 1. I would search for the artists’ ranking charts and profiles for the most. 2. If the website is totally free, I would love streaming media players, but if it’s subscription-based, I would want a sample player. Also, I think having a social plug-in is really important. On the other hand, I wouldn’t think subscriptions would be necessary. 3. I would used this website to look over the top-ranking mix-tapes , and to share with other people. 4. I’m not familiar with any of these websites.
Target #5 이지현 position: listener 1. I would look over some new songs that I’m not familiar with. 2. I think making the website well-known is the important way of achieving the goal as using the social network, but I don’t think letting users to socialize by themselves is necessary(as making another community for users only). 3. I would use this website to search for some new artists who are extremely talented but not well-known. 4. I’m not that familiar with these kind of sharing sites, but I guess I find Youtube quite similar.
Target settings Main target The main target for this material would be underground musicians and producers Secondary target Secondary target would be listeners or other people who are not that familiar with mix-tapes.
Creating device As I mentioned above, the device that I’m trying to create is a mix-tape showcasing website that can make interactions between underground artists and listeners, by giving and taking feedbacks for music. Also carries a goal in order to introduce many unknown musicians to the world.
Contents List Titles and names of underground music and artists. Underground artists’ personal profile and career. (including images) Music videos from mix-tapes. Newly-released mix-tape charts or possibly ranking charts.
Information Architecture Mix-Tape Showcase Contacts(SNS) Videos Music Downloads Downloads Albums Tracks New released M/V interviews Monthly Tapes Artist’s Profile Top Charts Feedbacks
Flowchart Start Listen to music Watch videos Download Songs See Profile? See Ranks No Watch others Yes Give Feedback Download others