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Presented By  Judie Hart & Joe Waters Social Media, Office of Development
What is cause marketing? <ul><li>A partnership between a nonprofit and </li></ul><ul><li>a for-profit for mutual profit </...
 
 
Fortress BMC
 
<ul><li>A blog can be easily updated  </li></ul><ul><li>and is a touchstone to all other  </li></ul><ul><li>social media a...
 
Why Facebook? <ul><li>400 million people can't be wrong   </li></ul><ul><li>www.Facebook.com/BostonMedicalCenter </li></ul>
 
<ul><li>Fastest growing social media tool </li></ul><ul><li>among businesses (and hospitals) </li></ul><ul><li>www.twitter...
 
<ul><li>In the next 5 years video will replace most written fundraising appeals  </li></ul><ul><li>www.youtube.com/bmcdeve...
 
Why Delicious & Flickr? <ul><li>Donors want one-stop shopping for </li></ul><ul><li>their reading and their pictures  </li...
 
Social Media’s Impact On BMC
<ul><li>Integrate SM with our traditional communications </li></ul><ul><li>Show people around and let them do the talking ...
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Internet Task Force 3 02 10

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Transcript of "Internet Task Force 3 02 10"

  1. 1. Presented By Judie Hart & Joe Waters Social Media, Office of Development
  2. 2. What is cause marketing? <ul><li>A partnership between a nonprofit and </li></ul><ul><li>a for-profit for mutual profit </li></ul>
  3. 5. Fortress BMC
  4. 7. <ul><li>A blog can be easily updated </li></ul><ul><li>and is a touchstone to all other </li></ul><ul><li>social media activities </li></ul><ul><li>www.bmcdevelopment.org </li></ul>Why a Blog?
  5. 9. Why Facebook? <ul><li>400 million people can't be wrong </li></ul><ul><li>www.Facebook.com/BostonMedicalCenter </li></ul>
  6. 11. <ul><li>Fastest growing social media tool </li></ul><ul><li>among businesses (and hospitals) </li></ul><ul><li>www.twitter.com/the_bmc </li></ul>Why Twitter?
  7. 13. <ul><li>In the next 5 years video will replace most written fundraising appeals </li></ul><ul><li>www.youtube.com/bmcdevelopment </li></ul>Why YouTube?
  8. 15. Why Delicious & Flickr? <ul><li>Donors want one-stop shopping for </li></ul><ul><li>their reading and their pictures </li></ul>
  9. 17. Social Media’s Impact On BMC
  10. 18. <ul><li>Integrate SM with our traditional communications </li></ul><ul><li>Show people around and let them do the talking </li></ul><ul><li>Optimize our events and programs with SM and launch standalone online friend/fundraisers </li></ul><ul><li>Use SM to educate, to inspire, and to motivate supporters to give to BMC. </li></ul>Social Media Goals For 2010
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