2011 Hospital Corporate Development Summit at CMF

HospCorpDev - 2011 Think Digital! Joe Waters Selfishgiving.com June 1, 2011

Who Am I?
Joe: Blogger, Selfishgiving.com (6.5 years)
Cause Marketer, Boston Medical Center (7 years)
Future Author, Cause Marketing for Dummies (July, 2011)
Joe

Three Areas of Focus
Cause Marketing
Cause Marketing & Social Media
Location-Based Cause Marketing
Joe

What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit

CM Raises Money & Awareness

Types of Cause Marketing
Licensing
Message Promotion
Employee Engagement
Point-of-Sale
Purchase & Action Triggered Donations
Digital
Joe

CM Meets SM

Promoting

Learning

Fundraising
“ Like” the Facebook Page ($5)
Comment on the page or “like” any posting ($2)
Follow them on Twitter ($5)
RT or mention Twitter handle, @2ndharvest ($2)
Post a photo showing your support on Facebook, Twitter and Flickr (bonus $5 each!)

Facebook Likes

The Next Frontier

What is Location-Based Cause Marketing? Using mobile technology to target consumers by location to achieve cause marketing goals

Mobile

Check-In Donations

Check-In Donations Complete Challenge = $5 + $5 Match

Badges

Mobile Payments

4 Practical Tips
Use LBS as an enhancer
Use LBS as is
Use LBS with the right demo
Use LBS to build credibility

Final Thoughts
70% of my time is spent on traditional CM
Branding is still key
Focus on mobile

2011 Hospital Corporate Development Summit at CMF

by Selfish Giving

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