2011 Hospital Corporate Development Summit at CMF

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This preso was delivered at the 2011 Hospital Corporate Development Summit at Cause Marketng Forum in Chicago.

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  • Smartphone units surpassed PC units for the first time in Q4 2010. FB had 150M mobile users last year, 85M than 2009. Each of these mobile users create twice the amount of content of a PC user. 2.5 texts per person per day for every person on the earth. Only 45% of phone use is voice. Rest is text, email, location, music, Internet.
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  • 2011 Hospital Corporate Development Summit at CMF

    1. 1. HospCorpDev - 2011 Think Digital! Joe Waters Selfishgiving.com June 1, 2011
    2. 2. Who Am I? <ul><li>Joe: Blogger, Selfishgiving.com (6.5 years) </li></ul><ul><li>Cause Marketer, Boston Medical Center (7 years) </li></ul><ul><li>Future Author, Cause Marketing for Dummies (July, 2011) </li></ul>Joe
    3. 3. Three Areas of Focus <ul><li>Cause Marketing </li></ul><ul><li>Cause Marketing & Social Media </li></ul><ul><li>Location-Based Cause Marketing </li></ul>Joe
    4. 4. What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit
    5. 5. CM Raises Money & Awareness
    6. 6. Types of Cause Marketing <ul><li>Licensing </li></ul><ul><li>Message Promotion </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Point-of-Sale </li></ul><ul><li>Purchase & Action Triggered Donations </li></ul><ul><li>Digital </li></ul>Joe
    7. 7. CM Meets SM
    8. 8. Promoting
    9. 9. Learning
    10. 10. Fundraising <ul><li>“ Like” the Facebook Page ($5) </li></ul><ul><li>Comment on the page or “like” any posting ($2) </li></ul><ul><li>Follow them on Twitter ($5) </li></ul><ul><li>RT or mention Twitter handle, @2ndharvest ($2) </li></ul><ul><li>Post a photo showing your support on Facebook, Twitter and Flickr (bonus $5 each!) </li></ul>
    11. 11. Facebook Likes
    12. 12. The Next Frontier
    13. 13. What is Location-Based Cause Marketing? Using mobile technology to target consumers by location to achieve cause marketing goals
    14. 14. Mobile
    15. 15. Check-In Donations
    16. 16. Check-In Donations Complete Challenge = $5 + $5 Match
    17. 17. Badges
    18. 18. Mobile Payments
    19. 19. 4 Practical Tips <ul><li>Use LBS as an enhancer </li></ul><ul><li>Use LBS as is </li></ul><ul><li>Use LBS with the right demo </li></ul><ul><li>Use LBS to build credibility </li></ul>
    20. 20. Final Thoughts <ul><li>70% of my time is spent on traditional CM </li></ul><ul><li>Branding is still key </li></ul><ul><li>Focus on mobile </li></ul>

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