Duct Tape PR
flavors.me/joe_walton_pr
Driving the growth in technology   Moore’s Law       Kryder’s Law
Two Flavours      Free-mium (shareware)      • Feature limited      • Time limited      • Capacity limited      • Seat lim...
Free Tools       Embeddable                      VisualOpen                    Interface        Scalable
Free Tools                                    http://issuu.com                                •   <div><object style="widt...
Free Tools       Embeddable                      VisualOpen                    Interface        Scalable
Free Tools          EmbeddableOpen &                   VisualHelpful                Interface           Scalable
Free Tools                                   Disqus.com          EmbeddableOpen &                   VisualHelpful         ...
Communication
Platform/HubWordpress         Blogger
Reasons for going with wordpress.org• Multiple Authors (and  approval process)• Scalable• Plugins (free)   –   Events   – ...
Webhost & Domain NameHost and choose name   Click to install
Choose a template & Create contentDecide on design   Add content
DropboxDropbox basic       Turbocharge
Wufoo
Festival First Aid Packs
MailChimp     Auto-responders     • Automate campaigns     Auto-Response (sign up)     • Distribute information     If can...
Make it easy...
What every journalist wantsPress Release     Background       High resolution                  Information       photograp...
Build a hub
The Hub – Blogger/Wordpress               www.mockflow.com
The SpokesPress Release     Background       High resolution                  Information       photography          Multi...
HTML to be aware ofCode                                W3C School and test centreElements                            • <em...
ResearchTraditional       New
ListeningSocial Mention   Google Alerts   Clipsearch
Tools of the trade
Image ManipulationGIMP            Pictures2Life
Video   • Keep it simple   • Scripting sounds quicker     (mistake) instead be flexible   • One narrative   • Light, tight...
Windows Live
Starting Out
YouTube1             23             4
Audio/Podcast
Case StudyMary Queen of Scot
Forth’s Timeline
Och ooh la la
Powered by VOIP
How it was done  01324   PR  XXXXX
Results                  On the   Most   A few                  Whole
Top places for free stuff
Chrome App Store1000’s Apps           MindMeister
Couple more ExamplesWishpond             LucidChart
More places      www.tucows.com/downloads            www.cnet.com
What the web was built for...               Typical posts                  – How to make a light box                    fo...
Top five tips to takeaway•   Re-use what you already have and plan ahead•   New economy - Ideas first, budget second•   Ju...
flavors.me/joe_walton_pr
Duct Tape PR - CIPR Scotland Social in the City Talk
Upcoming SlideShare
Loading in …5
×

Duct Tape PR - CIPR Scotland Social in the City Talk

1,385 views

Published on

In July 2011, Joe Walton (from Real PR) gave a presentation to demonstrate and enthuse people to take a chance on the free (and cheap) tool available online.

This presentations was given as part of the Chartered Institute of Public Relations (CIPR) Scotland Social in the City series of talks.

If you have any questions you contact <a>Joe Walton (@babbleoftongues)</a> on twitter.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,385
On SlideShare
0
From Embeds
0
Number of Embeds
794
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • First Free Tools of the evening ---- Flavors.meabout.me
  • Moores law in perspectice – more technology in an annoying greeting card than on the firs space rocket.he paper noted that the number of components in integrated circuits had doubled every year. Correlates to other processing areas.Mark Kryder.[4] According to the report, if hard drives continue to progress at their current pace, then in 2020 a two-platter, 2.5-inch disk drive will be capable of storing more than 14 terabytes (TB) and will cost about $40. It also investigates 13 up-and-coming non-volatile memory technologies to see whether one of them might outperform hard drives on a cost-per-TB basis in 2020
  • Feature limited &quot;lite&quot; version of software, (e.g. only usuch as Skype)Time limited sable for 30 days, such as Microsoft Office)Capacity Limited(e.g. for an accounts package, can only be used to read a limited number of article, Harvard Business Review)Seat limited (e.g. only usable on 1 computer rather than across a network)Customer class limited (e.g. only usable by educational users)
  • What do I mean by what to look for in free toolsFirst of all they are likley to be the cloud – this is evernote
  • What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
  • What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
  • What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
  • What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
  • Case study
  • Free for 500 email a day.Fully integrated.
  • However – a good stills camera or dedicated video camera are best
  • Create your own.Make a Slideshow in Microsoft Pics
  • There are very few reasons to host your ownSome clients are a bit funny about YouTube – instead use VimeoFour Surprising things about YouTubeEdit clips in YoutubeAudioSwapMakeyourownchannel –by embedding a playlistUse private video for training and internal comms
  • Background to the projectA few years ago – clients still excited by websites press and public less so.Drive interest in the website and raise interest in Forth ValleyIVR’s on site
  • We recordedCost £10 to pay for a bespoke Skype number, judges were free + time covered in budget.
  • Press coverage starting in Sunday Times, then Scotsman, BBC Fred MC, STV80 entrants800 visits to the website
  • Pick out the top few of the day.Go to this before google, comments can help save you time as well.I used a guide on here to create a wi-fi repeater.
  • First Free Tools of the evening ---- Flavors.meabout.me
  • Duct Tape PR - CIPR Scotland Social in the City Talk

    1. 1. Duct Tape PR
    2. 2. flavors.me/joe_walton_pr
    3. 3. Driving the growth in technology Moore’s Law Kryder’s Law
    4. 4. Two Flavours Free-mium (shareware) • Feature limited • Time limited • Capacity limited • Seat limited • Customer class limited • Ad-supported • Data & Behaviour Mining Open Source • Project based • Community Minded • Profit through service
    5. 5. Free Tools Embeddable VisualOpen Interface Scalable
    6. 6. Free Tools http://issuu.com • <div><object style="width:420px;height:300px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v2 /IssuuReader.swf?mode=mini&amp;embedBackground=%23 000000&amp;backgroundColor=%23222222&amp;document Embeddable Id=120118151154-da9d25dcb5bc4af49b25660e542f5cc7" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><param name="wmode" value="transparent"/><embed src="http://static.issuu.com/webembed/viewers/style1/v2/Is suuReader.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" wmode="transparent" Visual style="width:420px;height:300px"Open flashvars="mode=mini&amp;embedBackground=%23000000 Interface &amp;backgroundColor=%23222222&amp;documentId=120 118151154-da9d25dcb5bc4af49b25660e542f5cc7" /></object><div style="width:420px;text-align:left;"><a href="http://issuu.com/thelistltd/docs/sfg12?mode=window &amp;backgroundColor=%23222222" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a Scalable href="http://issuu.com/search?q=festivals" target="_blank">More festivals</a></div></div>
    7. 7. Free Tools Embeddable VisualOpen Interface Scalable
    8. 8. Free Tools EmbeddableOpen & VisualHelpful Interface Scalable
    9. 9. Free Tools Disqus.com EmbeddableOpen & VisualHelpful Interface Scalable
    10. 10. Communication
    11. 11. Platform/HubWordpress Blogger
    12. 12. Reasons for going with wordpress.org• Multiple Authors (and approval process)• Scalable• Plugins (free) – Events – SEO – Mobile – Forms• Can be upgraded later through bespoke design without needing to port content.
    13. 13. Webhost & Domain NameHost and choose name Click to install
    14. 14. Choose a template & Create contentDecide on design Add content
    15. 15. DropboxDropbox basic Turbocharge
    16. 16. Wufoo
    17. 17. Festival First Aid Packs
    18. 18. MailChimp Auto-responders • Automate campaigns Auto-Response (sign up) • Distribute information If can be scheduled it can be tracked RSS to auto-populate
    19. 19. Make it easy...
    20. 20. What every journalist wantsPress Release Background High resolution Information photography Multimedia Distribution
    21. 21. Build a hub
    22. 22. The Hub – Blogger/Wordpress www.mockflow.com
    23. 23. The SpokesPress Release Background High resolution Information photography Multimedia Distribution
    24. 24. HTML to be aware ofCode W3C School and test centreElements • <embed• <embed> /<iframe>• <img width="420" height="345" src=“http://www.ccc”></img> src="http://www.youtube.c• <a href=“http://ss...”>Link</a> om/v/XGSy3_Czz8k" type="application/x-Characteristics• Width= shockwave-flash">• height= </embed>RSS• Why it is important
    25. 25. ResearchTraditional New
    26. 26. ListeningSocial Mention Google Alerts Clipsearch
    27. 27. Tools of the trade
    28. 28. Image ManipulationGIMP Pictures2Life
    29. 29. Video • Keep it simple • Scripting sounds quicker (mistake) instead be flexible • One narrative • Light, tight & bright -Keep still • Get the start & end right - cutaways and stills cover all sins • Shorter is always better • PAY LOTS OF ATTENTION TO SOUND & RECORD ON SEPERATE DEVICE
    30. 30. Windows Live
    31. 31. Starting Out
    32. 32. YouTube1 23 4
    33. 33. Audio/Podcast
    34. 34. Case StudyMary Queen of Scot
    35. 35. Forth’s Timeline
    36. 36. Och ooh la la
    37. 37. Powered by VOIP
    38. 38. How it was done 01324 PR XXXXX
    39. 39. Results On the Most A few Whole
    40. 40. Top places for free stuff
    41. 41. Chrome App Store1000’s Apps MindMeister
    42. 42. Couple more ExamplesWishpond LucidChart
    43. 43. More places www.tucows.com/downloads www.cnet.com
    44. 44. What the web was built for... Typical posts – How to make a light box for under $10 – Top 10 Google Products You Forgot All About – Turn Wooden Pallets into Patio Furniture – Turn a $60 router into a $600 router (wi-fi your house)
    45. 45. Top five tips to takeaway• Re-use what you already have and plan ahead• New economy - Ideas first, budget second• Just enough philosophy• Experiment and test first• Third party apps are the future. Mould them to your own use.
    46. 46. flavors.me/joe_walton_pr

    ×