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Is the Open Web the Platform for Tomorrow
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Is ‘Web 3.0’ where we use something else instead?
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Is the Open Web the Platform for Tomorrow
1.
The Case for
the Open Web Is web 3.0 where we give up and use something else? © Sitepen Inc. 2008. All Rights Reserved
2.
So far, the
web has won the platform war. © Sitepen Inc. 2008. All Rights Reserved
3.
Why? © Sitepen Inc.
2008. All Rights Reserved
4.
3 Reasons: Deployment, Openness,
Lazy Text
5.
Who decides if
it carries on winning? © Sitepen Inc. 2008. All Rights Reserved
6.
What if there
is only one effective browser vendor? © Sitepen Inc. 2008. All Rights Reserved
7.
Monopolies: Good /
Bad?
8.
Monopolies: Good /
Bad? Monopolies are a form of Absolute Power (and that’s not good)
9.
A mono-culture is
easier for the developers
10.
A mono-culture is
easier for the developers (but the goal is to be better for the users)
11.
Plug-ins: Good /
Bad?
12.
Plug-ins: Good /
Bad? A plugin is just a ‘browser’ in a browser
13.
The History of
the Web
14.
© Sitepen Inc.
2007. All Rights Reserved
15.
© Sitepen Inc.
2007. All Rights Reserved
16.
© Sitepen Inc.
2007. All Rights Reserved
17.
© Sitepen Inc.
2007. All Rights Reserved
18.
© Sitepen Inc.
2007. All Rights Reserved
19.
© Sitepen Inc.
2007. All Rights Reserved
20.
100
3.0 Netscape Usage Share 4.0 75 4.5 2.0 50 4.8 5.0 25 6.0 1.0 7.0 0 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
21.
If the Netscape
developers were not in the safety of a monopoly; Would they have chosen the risky rewrite path?
22.
100
U5.0 M5.2 8.0 75 U4.0 M5.0 7.0 (U3) M4.5 6.0 M4.0 5.5 50 M3 5.0 M2.1 4.0 3.0 M2 25 2.0 1.5 1.0 0 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
23.
100
U5.0 M5.2 8.0 75 U4.0 M5.0 7.0 (U3) M4.5 6.0 M4.0 5.5 50 M3 5.0 M2.1 4.0 3.0 M2 25 2.0 1.5 1.0 0 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
24.
6 years
6 years 1996 2002 2008 16 major releases of IE 2 major releases of IE? Across 4 platforms Now only on Windows IE got to 90% market share in 2002
25.
4 things the
web needs to carry on winning ...
26.
Features © Sitepen Inc.
2008. All Rights Reserved
27.
Reliability © Sitepen Inc.
2008. All Rights Reserved
28.
Trust © Sitepen Inc.
2008. All Rights Reserved
29.
Momentum © Sitepen Inc.
2008. All Rights Reserved
30.
Features © Sitepen Inc.
2008. All Rights Reserved
31.
Signs of Disfunction ©
Sitepen Inc. 2008. All Rights Reserved
32.
Signs of Disfunction
Zillions of toolkits are a sign that something is wrong. If browsers were perfect we wouldn’t need Dojo or DWR or any of the other toolkits © Sitepen Inc. 2008. All Rights Reserved
33.
Signs of Disfunction
What do the toolkits do for us? •Abstraction •Bug fixing •Simplification •Harmonization © Sitepen Inc. 2008. All Rights Reserved
34.
Signs of Disfunction
How do toolkits harm us? •Downloading •Integration © Sitepen Inc. 2008. All Rights Reserved
35.
Browser Features
Browser Developer Todo List: •Make ajax toolkits irrelevant © Sitepen Inc. 2008. All Rights Reserved
36.
Browser Features
The down side of browser evolution •Do new features break old features? •It’s slow •Ubiquity is vital © Sitepen Inc. 2008. All Rights Reserved
37.
Browser Features
How far can we evolve without vendor support? •Comet •3D using VML / SVG / Canvas / etc •Storage and offline © Sitepen Inc. 2008. All Rights Reserved
38.
Reliability © Sitepen Inc.
2008. All Rights Reserved
39.
Reliability
Local or Global? •Depending on small scale reliability can hurt •Large scale reliability requires anticipation of failure •Markup defines the Open Web through reliability © Sitepen Inc. 2008. All Rights Reserved
40.
Reliability
The web has some great features borrowed from Unix •Small, independent units •Linked through debuggable text based protocols It adds features from living things •The ability to cope with failure •That can adapt when the world changes © Sitepen Inc. 2008. All Rights Reserved
41.
Trust © Sitepen Inc.
2008. All Rights Reserved
42.
Trust
What do you worry about when using the web? •Web worms •Privacy invasion •Data in transit •Identity Theft •Browser Security •How to build something trustable © Sitepen Inc. 2008. All Rights Reserved
43.
Trust
What do users need to build trust •Lack of spelling mistakes •Reliable patterns •Principle of least astonishment •Time © Sitepen Inc. 2008. All Rights Reserved
44.
Trust
What does the web need? •Content Restrictions •An anti CSRF marker for cookies •Sandboxing •Less brittle models of building relationships •SMASH, XIP, etc. © Sitepen Inc. 2008. All Rights Reserved
45.
Momentum © Sitepen Inc.
2008. All Rights Reserved
46.
Momentum
What people know today defines how they think about the future © Sitepen Inc. 2008. All Rights Reserved
47.
Momentum
Web Standards: •Not all have been transparent •Working groups break down when the participants don’t play ball •Adding IQ to a large group reduces the IQ of the group •Working groups don’t test for fitness © Sitepen Inc. 2008. All Rights Reserved
48.
What if we
don’t get the tools we need? Toolkits Flash Gears
49.
The Case for
the Open Web Questions? © Sitepen Inc. 2008. All Rights Reserved
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