Is the Open Web the Platform for Tomorrow

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Is ‘Web 3.0’ where we use something else instead?

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Is the Open Web the Platform for Tomorrow

  1. The Case for the Open Web Is web 3.0 where we give up and use something else? © Sitepen Inc. 2008. All Rights Reserved
  2. So far, the web has won the platform war. © Sitepen Inc. 2008. All Rights Reserved
  3. Why? © Sitepen Inc. 2008. All Rights Reserved
  4. 3 Reasons: Deployment, Openness, Lazy Text
  5. Who decides if it carries on winning? © Sitepen Inc. 2008. All Rights Reserved
  6. What if there is only one effective browser vendor? © Sitepen Inc. 2008. All Rights Reserved
  7. Monopolies: Good / Bad?
  8. Monopolies: Good / Bad? Monopolies are a form of Absolute Power (and that’s not good)
  9. A mono-culture is easier for the developers
  10. A mono-culture is easier for the developers (but the goal is to be better for the users)
  11. Plug-ins: Good / Bad?
  12. Plug-ins: Good / Bad? A plugin is just a ‘browser’ in a browser
  13. The History of the Web
  14. © Sitepen Inc. 2007. All Rights Reserved
  15. © Sitepen Inc. 2007. All Rights Reserved
  16. © Sitepen Inc. 2007. All Rights Reserved
  17. © Sitepen Inc. 2007. All Rights Reserved
  18. © Sitepen Inc. 2007. All Rights Reserved
  19. © Sitepen Inc. 2007. All Rights Reserved
  20. 100 3.0 Netscape Usage Share 4.0 75 4.5 2.0 50 4.8 5.0 25 6.0 1.0 7.0 0 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
  21. If the Netscape developers were not in the safety of a monopoly; Would they have chosen the risky rewrite path?
  22. 100 U5.0 M5.2 8.0 75 U4.0 M5.0 7.0 (U3) M4.5 6.0 M4.0 5.5 50 M3 5.0 M2.1 4.0 3.0 M2 25 2.0 1.5 1.0 0 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
  23. 100 U5.0 M5.2 8.0 75 U4.0 M5.0 7.0 (U3) M4.5 6.0 M4.0 5.5 50 M3 5.0 M2.1 4.0 3.0 M2 25 2.0 1.5 1.0 0 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
  24. 6 years 6 years 1996 2002 2008 16 major releases of IE 2 major releases of IE? Across 4 platforms Now only on Windows IE got to 90% market share in 2002
  25. 4 things the web needs to carry on winning ...
  26. Features © Sitepen Inc. 2008. All Rights Reserved
  27. Reliability © Sitepen Inc. 2008. All Rights Reserved
  28. Trust © Sitepen Inc. 2008. All Rights Reserved
  29. Momentum © Sitepen Inc. 2008. All Rights Reserved
  30. Features © Sitepen Inc. 2008. All Rights Reserved
  31. Signs of Disfunction © Sitepen Inc. 2008. All Rights Reserved
  32. Signs of Disfunction Zillions of toolkits are a sign that something is wrong. If browsers were perfect we wouldn’t need Dojo or DWR or any of the other toolkits © Sitepen Inc. 2008. All Rights Reserved
  33. Signs of Disfunction What do the toolkits do for us? •Abstraction •Bug fixing •Simplification •Harmonization © Sitepen Inc. 2008. All Rights Reserved
  34. Signs of Disfunction How do toolkits harm us? •Downloading •Integration © Sitepen Inc. 2008. All Rights Reserved
  35. Browser Features Browser Developer Todo List: •Make ajax toolkits irrelevant © Sitepen Inc. 2008. All Rights Reserved
  36. Browser Features The down side of browser evolution •Do new features break old features? •It’s slow •Ubiquity is vital © Sitepen Inc. 2008. All Rights Reserved
  37. Browser Features How far can we evolve without vendor support? •Comet •3D using VML / SVG / Canvas / etc •Storage and offline © Sitepen Inc. 2008. All Rights Reserved
  38. Reliability © Sitepen Inc. 2008. All Rights Reserved
  39. Reliability Local or Global? •Depending on small scale reliability can hurt •Large scale reliability requires anticipation of failure •Markup defines the Open Web through reliability © Sitepen Inc. 2008. All Rights Reserved
  40. Reliability The web has some great features borrowed from Unix •Small, independent units •Linked through debuggable text based protocols It adds features from living things •The ability to cope with failure •That can adapt when the world changes © Sitepen Inc. 2008. All Rights Reserved
  41. Trust © Sitepen Inc. 2008. All Rights Reserved
  42. Trust What do you worry about when using the web? •Web worms •Privacy invasion •Data in transit •Identity Theft •Browser Security •How to build something trustable © Sitepen Inc. 2008. All Rights Reserved
  43. Trust What do users need to build trust •Lack of spelling mistakes •Reliable patterns •Principle of least astonishment •Time © Sitepen Inc. 2008. All Rights Reserved
  44. Trust What does the web need? •Content Restrictions •An anti CSRF marker for cookies •Sandboxing •Less brittle models of building relationships •SMASH, XIP, etc. © Sitepen Inc. 2008. All Rights Reserved
  45. Momentum © Sitepen Inc. 2008. All Rights Reserved
  46. Momentum What people know today defines how they think about the future © Sitepen Inc. 2008. All Rights Reserved
  47. Momentum Web Standards: •Not all have been transparent •Working groups break down when the participants don’t play ball •Adding IQ to a large group reduces the IQ of the group •Working groups don’t test for fitness © Sitepen Inc. 2008. All Rights Reserved
  48. What if we don’t get the tools we need? Toolkits Flash Gears
  49. The Case for the Open Web Questions? © Sitepen Inc. 2008. All Rights Reserved
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