This document provides information about ArtPrize, an annual international art competition held in Grand Rapids, Michigan. Some key details: - It is open to any artist over 18 and features public voting on artwork displayed across the city. In 2014 there were over 1,500 artist entries displayed in 174 venues. - It transforms the entire city into an "art experience" for 19 days, attracting over 400,000 visitors. The event is powered by a mobile app for voting and exploring artwork. - ArtPrize aims to position contemporary art in everyday public settings. It has expanded to other cities, with ArtPrize Dallas launching in 2016.

1. Mediated Experiences:
Art and Technology
Today
#mediaARTed Monday, March 16, 2015

2. 2015 SXSW

3. 2015 SXSW
ArtPrize is an
international art
competition open to any
artist and decided by
both public vote and
expert jury, promoting
critical dialogue
and collaboration
throughout the year.

4. 2015 SXSW
2014 OVERVIEW
In 19 days:
400,000+ visitors
13,000+ K-12 students
1,536 artist entries
1,832 artists (51 countries, 42 states)
174 venues
3 square miles
$540,000 cash rewarded
TIME named ArtPrize one of “Five Festive Events You
Won’t Want to Miss”

5. 2015 SXSW
THE WORLD’S LARGEST
Daily Attendance:
• 20,000 – ArtPrize 2014, Multiple Venues (Grand Rapids, MI USA)
• 16,000 – Giuseppe Penone, 2013, Chateau de Versailles (Versailles,
France)
• 12,000 – The Tanks, Tate Modern, 2012, (London, England)
“What’s best about ArtPrize is that it positions
contemporary art within the fabric of everyday life and
reaches hundreds of thousands of people.”
— Mark Stryker, Detroit Free Press

6. 2015 SXSW
HOW IT WORKS
OPEN ACCESS: Any space within the contest
boundary can be a venue and any artist over 18
can enter.
Smartphone users alone logged 236,000+ individual
votes over 19 days in 2014.
MASS PARTICIPATION: Independently organized by
thousands of artists at hundreds of venues across
three square miles. This transforms an entire city into
an art experience unlike any other.
TECHNOLOGY ENABLED: Powered by an app-
based, geo-fenced suite of audience engagement
tools, featuring an elegant voting module as its
centerpiece.

7. 2015 SXSW
THE AWARDS

8. 2015 SXSW
MOBILE APPS
Traffic
40,000+ Android downloads
60,000+ iOS downloads
New Features in 2014:
• Discover Screen
• Events Listing
• Artwork Lists & Routing
• Venues Near Me
• Beacons
• Real-Time Content Updates

9. 2015 SXSW
Traffic (Jan. 1 – Oct. 12, 2014)
• Page Views: 7,815,850
• Visits: 1,406,947
• First Time Visits: 753,279
• Unique Visitors: 790,694
New Features in 2014
• Listing
• Dynamic image sizing for gallery view
• New API’s for Facebook and other
services
• Updated venue and entry profiles
ARTPRIZE.ORG

10. 2015 SXSW
ONLINE REACH
ARTPRIZE APP
• 40,000+ Android downloads
• 60,000+ iOS downloads
• Average 9 minutes per user
FACEBOOK
• 3,160,939 impressions
• 101k+ fans
• 130 posts
• 3 posts saw over 100,000 people reached
TWITTER – 28,844 followers
INSTAGRAM – 3.9K followers
Between September 15 – October 15, 2014

11. 2015 SXSW

12. 2015 SXSW

13. 2015 SXSW
DEMOGRAPHICS

14. 2015 SXSW
ARTPRIZE — GRAND RAPIDS, MICHIGAN
#39 U.S. MEDIA
#42 Las Vegas, NV — #48 Memphis, TN — #
CENSUS
City Pop. 188,040
Metro Region Pop. 1,005,648
TV Households 720,15
Market Pop. 1,826,463
“One of the Happiest Cities to Work in”
“Perfecting the Art of Living Well” “Best Places to Live”

15. 2015 SXSW

16. 2015 SXSW

17. 2015 SXSW
138 MILLION NATIONAL & INTERNATIONAL MEDIA IMPRESSIONS
TOP ARTICLES IN 2014
FAST COMPANY HEADLINE – Welcome to ArtPrize, the IRL Reddit of Art

18. 2015 SXSW
NOW MULTI-CITY
ArtPrize Grand Rapids – Fall 2015
ArtPrize Dallas – Spring 2016
"Utilizing the same public/private partnership structure that has allowed our
City to become a world-class art destination, ArtPrize Dallas will highlight
the creativity and innovative spirit that is such a major part of our City
today.”
— Mike Rawlings, Dallas Mayor

19. 2015 SXSW
HEY, THANKS!

20. Keir Winesmith
Head of Digital and Other Important Things
San Francisco Museum of Modern Art

21. Iterative Aesthetics:

22. Iterative Aesthetics:
Computer-Mediated
Interactive Artmaking

23. Computer-Mediated
Interactive Artmaking

32. Thanks.

33. WHITHERVANES:
a Neurotic, Early Worrying System
(N.E.W.S.)
http://rootoftwo.com/
Cézanne Charles
hello@rootoftwo.com

35. Whithervanes: a Neurotic,
Early Worrying System
(N.E.W.S.)

36. DEPARTMENT OF HOMELAND SECURITY
NATIONAL OPERATIONS CENTER
MEDIA MONITORING CAPABILITY
DESKTOP REFERENCE BINDER - 2011
Domestic
Security
Assassination
National preparedness
Dirty bomb
Militia
Shooting
Lockdown
Bomb
“This is a current list of terms
that will be used by the NOC
when monitoring social media
sites”
Weather/Disaster/
Emergency
Erosion
Power outage
Brown out
Warning
Watch
Lightening (sic)
Twister

37. Violence
Gastro Tourists
Cannabis Factories
Prostitution
UKIP
Stabbing
Apathy
Afghans
Romanians
Bulgarians
Under 18s
Unemployment
Class Prejudice
Dog Poo
Bad Schools
Pedophiles
Abduction
Gentrification
Social Services
Childhood Pregnancy
Race Riots

38. THREAT LEVEL
Level of fear
Distance from danger
• Strength and frequency of
keyword matches
• ‘Ambient’ Item of Interest (IOI)
Severity Level
• User Input
Output as stepper motor pulse
+
RGB color value for LEDs
• Bearing
• Rate of rate of change
• Rotational velocity
• Duration of rotation
• Color
:

39. FOLKESTONE

45. THANKS!
Whithervanes received support from:
Creative Foundation;
Penny W. Stamps School of Art & Design;
University of Michigan Office of Research;
The Work Department;
The Workshop/The Beach Wifi Project;
Pulsar Light of Cambridge Ltd.
http://rootoftwo.com/
Cézanne Charles
hello@rootoftwo.com