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Transmedia - NYWF 2011 - joetv

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A presentation on `Transmedia Writing' from the National Young Writers Festival in 2011.

A presentation on `Transmedia Writing' from the National Young Writers Festival in 2011.

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Transmedia - NYWF 2011 - joetv Transmedia - NYWF 2011 - joetv Presentation Transcript

  • TRANSMEDIA :THE BUSINESS BEHIND THE BUZZWORD
    JOE T VELIKOVSKY – Transmedia Consultant &
    Transmedia Writer-Producer-Director: Movies, Games, TV, Books, Comix
    www.JOETEEVEE.COM
  • OVERVIEW
    My Transmedia Background
    What is Transmedia?
    And “Transmedia Storytelling”?
    As a Writer - How Do I Do It?
    Tips & Tricks – (& Traps!)
    Where Can I Learn More?
    Resources, Contacts, Links
  • http://on-writering.blogspot.com/
  • http://4dfiction.com/2011/03/your-mom-is-transmedia/
  • http://4dfiction.com/2011/03/your-mom-is-transmedia/
  • http://StoryNotesFromHell.com/
    “There’s something about it that I’m not quite sure about. Make your monster more realistic. Maybe it should come from outer space.”
    — Producer after reading my horror film screenplay
    “I always start reading the script from page 20. I don’t need the Act One b---s---, just get it on already!”
    — Anonymous Producer
    Always have helicopters in action movies. An action movie is not the same without helicopters.
    — Tip from a Producer on my script
  • JOE VELIKOVSKY - CREDITS
    Feature Film: CAUGHT INSIDE
    Games: JUMPER, Looney Tunes, Space Chimps
    TV: The Comedy Sale
    Comix: Dr N Sayne
    Novel: AM SO AS
    http://www.am-so-as.webs.com/
    Releasing – Oct 6th 2011
  • Game Writer – XCOM (2K Games) Marv Wolfman
  • MY SO-CALLED CAREER:Joe Velikovsky
    • 91-94 – Newcastle Uni (B.A. Comms)
    • 94 – TV sketch-comedy, Footlice Theatre Co
    • 95 – Writing & Game Design courses – AFTRS, 2 years
    • 98 - Script Assessor (Fox, Polygram, NSWFTO, etc)
    • 99 - Sci-fi TV series for Fox Studios Australia
    • 2K - Freelance Script Writing & Script Doctoring
    • Game Writing, Multipath Movies @ BII
    • Inform P/L - Games Market Analyst
    • 2000-2002 Game Writer/Designer @ Ratbag
    • 2004-5 - Creative Director/Designer, A-Rage P/L
    • 2005-7 - Game Designer/Writer – Redtribe
    • 2008 – JOETEEVEE.COM Game Consulting, writing Feature Film Scripts, TV, Comix, ARGS
    • 2010 – XCOM (Writer), CAUGHT INSIDE, Script Assessor & Judge for Australian Writer’s Guild
  • JTV SCREENWRITER’S WORKBOOK (Free!)
    Principles apply to Story in:
    • Movies
    • Novels
    • Games
    • Comix
    • TV / Web Series
    • Songs
    • Poems
    • etc
    i.e. – “Transmedia”
    http://www.lulu.com/product/ebook/feature-screenwriters-workbook/15459299
  • JUMPER – 2 x Novels, Movie, Game
  • COMIC & VIDEOGAMES
  • TRANSMEDIA PLATFORMS
    BIG-BUDGET
    • Novel/s (Agent? Publisher?)
    • Movie/s
    • Game/s
    • TV Series
    • Web Series
    • Comix
    • Songs
    • Plays
    • Short Stories
    • Character Blogs
    • Alternate Reality Games
    ...MARKETING-???
    LOW / NO-BUDGET
    • DIY Novels (Lulu.com, KDP)
    • Character Blogs
    • YouTube Videos (WebSeries)
    • DIY Comix (incl. WebComix)
    • DIY ARG
    • FaceBook Page
    • Tweet your novel (140 Chars)
    • Flash fiction
    • Poems
    • Haiku
    ...MARKETING-???
  • TRANSMEDIA - THE “BUZZWORD”
    Henry Jenkins in his book Convergence Culture (2006) said:
    “Transmedia represents the integration of entertainment experiences across a range of different media platforms”
    Jenkins defines Transmedia as - Storytelling that:
    “immerses an audience in a Story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story”.
  • LOST – The Multi-verse
    http://lostpedia.wikia.com/wiki/Main_Page
  • FILM/TV/GAME/NOVELS – TRANSMEDIA ?
    Brand Franchises/ Narrative Extensions/Adaptations:
    Games, Movies, Sites, Books, Comix
    • Harry Potter, Star Wars, LOTR,
    Blair Witch, The Matrix, etc
    • Shrek, Over The Hedge, The Simpsons
    OR - Alternate Reality Games ?
    • Majestic (standalone ARG)
    • The LOST Experience, Find 815
    • Spielberg/Kubrick’s movie A.I. & `The Beast’
    • Dexter Game On (ARG)
  • THE BIBLE..?!
    Telling ONE story on multiple platforms is NOT the same as telling many stories in the same `story universe’ on multiple platforms… 
    By that definition, the earliest example of Transmedia is the Bible: stories, live events, plays, meetups, music, church windows….  and if that’s the case, Transmedia is NOT SOMETHING NEW at all!
    Transmedia SHOULD mean ONE SINGLE story - on multiple platforms, not MANY stories in the same story world on many platforms Franchising is NOT Transmedia. It’s FRANCHISING!
    ‘Transmedia' is NOT A NOUN. It's an ADJECTIVE. If anything, it's short for 'transmedia experience'.
    @henryjenkins didn't invent the term. Neither did @Jeff_Gomez. Marsha Kinder did, in 1993's PLAYING WITH POWER.
    http://storify.com/rachelclarkef1/whats-transmedia
  • Graphic Novels: HEROES, BUFFY
    http://www.darkhorse.com/Books/14-115/Buffy-the-Vampire-Slayer-Season-8-Volume-1-The-Long-Way-Home-TPB
    http://www.nbc.com/heroes/novels/
  • http://www.johnwatsonblog.co.uk/
  • Transmedia - The “Business”
    Social Media
    Heritage Media
    Gary’s Social Media Count
    http://www.personalizemedia.com/garys-social-media-count/
  • http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/
  • http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/
  • TRANSMEDIA - STORY FORMATS
    Prequels / Backstories (Blair Witch Dossier - book)
    Interstitial Stories (e.g. Buffy Comic = Season 5/6)
    Parallel Stories (e.g. Jumper: Griffin’s Story - Game)
    Peripheral Stories (e.g. Buffy / Angel – TV, Comics)
    UGC (User Generated Content) – Web Fan Fiction
    Twin Peaks TV Series / The Secret Diary of Laura Palmer
    LOST – the PC Game (new character – Non-Canon)
    To `Canon’ or To `Non-Canon’?
    That is the question...
  • Starlight Runner Entertainment
    Jeff Gomez
    http://www.starlightrunner.com/
  • Transmedia Links - Christy Dena
    http://www.authenticinallcaps.com/
    http://www.christydena.com/
    http://www.yousuckattransmedia.com/
  • http://www.jimshomos.com/
    MordyKootsForget the Rules
  • AM SO ASTransmedia Novel /Film/Game - about Transmedia
    http://am-so-as.blogspot.com/
    http://www.am-so-as.webs.com/
  • HOW DO YOU “DO” IT..?
    CREATE & PITCH A TRANSMEDIA PROJECT
    • Novel 400p Manuscript Novel Publisher
    • Feature Screenplay 105p Screenplay Prod Co/Producer
    • Game Design Doc 50-200p GDD / 50-600p Script Game Developer
    • TV Series 30p TV Series Bible & 2 Ep scripts Prod Co/Producer
    • Web site 50p Site Design & Text Web Developer
    • Web Series 30p Web Series Bible & 2 Scripts Prod Co/Producer
    • Comic 30p Comic script (Marvel?/DC?) Publisher
    • Songs Demos (recorded) Music Publisher
    • Play 150p Play Manuscript Theatre Prod Co
    • Character Blog 1 page each x 10 characters Web Developer
    • ARG Bible (50p) & Scripts (300p) Web Developer
    Create - a 10p Pitch doc (max) with 1-page (Summary) for each of these.
    • Story
    • Theme/s
    • Message/s
    • Character/s
    SOME "ISSUES" IN TRANSMEDIA CREATION
    • Novels Hard... & not always visual/spatial/`screen’-worthy
    • Movies Character `Arcs’ & are Expen$iveto make!
    • Games `Player Freedom annihilates Character’ (& - MMO’s?)
    • TV Series About Characters who don’t change (Have no Arcs!)
    • WebSeries Short & cheap. (But – usually need to be `Free’!)
    • Comix Expensive
    • Songs Expensive
    • Plays Expensive
    • ARG’s What is the Revenue stream?
    • Char Blogs – Easy - but – How will people know/care?
  • “BREAKING IN”and“RETURN ONINVESTMENT”
  • THE TOP 20 R.O.I. FILMS
    http://www.the-numbers.com/movies/records/budgets.php
    1 Paranormal Activity $15,000 655,505.52%
    2 Mad Max $200,000 24,837.50%
    3 Super Size Me
    4 The Blair Witch Project
    5 Night of the Living Dead
    6 Rocky
    7 Halloween
    8 American Graffiti
    9 Clerks
    10 Once
    11 The Stewardesses
    12 Napoleon Dynamite
    13 Open Water
    14 Friday the 13th
    15 Gone with the Wind
    16 The Birth of a Nation
    17 The Big Parade
    18 Saw $1,200,000 4,195.68%
    19 Primer $7,000 3,941.76%
    20 The Evil Dead $375,000 3,820.00%
  • OF THE TOP 20 R.O.I. FILMS, HOW MANY ARE GAMES?
    The Blair Witch Project
    Mad Max (Game/s...?)
    Rocky
    American Graffiti
    The Stewardesses
    Napoleon Dynamite
    Once
    Friday the 13th
    Open Water
    Gone With the Wind
    11. Birth Of a Nation
    12. The Big Parade
    13. Saw
    14. Primer
    15. ET
    16. The Full Monty
    17. Star Wars Ep 4
    18. My Big Fat Greek Wedding
    19. The Passion of the Christ
    20. Halloween
  • WHAT WERE THEIR “FIRST FEATURE FILMS” (?)
    Sir Alfred Hitchcock (Number 13) Pleasure Garden
    Stanley Kubrick Fear and Desire
    Martin Scorsese Boxcar Bertha
    Sam RaimiThe Evil Dead
    Francis Ford Coppola Dementia-13
    George Lucas THX-1138
    James Cameron Piranha 2
    Christopher Nolan Following
    Peter Jackson Bad Taste
    John Carpenter Dark Star
    The Wachowski’sBound
    Steven Spielberg Duel
  • ROTTEN REJECTIONS
    Carrie by Stephen King
    'We are not interested in science fiction which deals with negative utopias.  They do not sell.'
    Catch – 22 by Joseph Heller
    ‘I haven’t really the foggiest idea about what the man is trying to say… Apparently the author intends it to be funny – possibly even satire – but it is really not funny on any intellectual level …’
    The Spy who Came in from the Cold by John le Carré
    ‘You’re welcome to le Carré – he hasn’t got any future.’
    Animal Farm by George Orwell
    ‘It is impossible to sell animal stories in the USA’
    http://www.writersservices.com/mag/m_rejection.htm
  • WHAT MAKES A GOOD `MEME’?
    `Star Wars' (1978) was not George Lucas' first movie, it was his 3rd... `THX-1138' was his first - which bombed. American Zoetrope -!
    LOTR was a massively-successful novel (that took 20 years to write, during which, Tolkien was constantly hassled by his publisher for taking so damn long to finish it)
    Harry Potter was a `bestseller' novel first (rejected 10 times, and written while the author was on the dole).
    To make `The Matrix', the Wachowski brothers first had to make `BOUND' - to prove to Warners they could make a successful movie.
    - It took 5 years for Joss Whedon to turn `Buffy' from a movie into a TV series, and he was already a highly-successful comic writer.
    Nobody EVER `jumps in at the top'...
    Start small, DIY/ Think: punk-aesthetic!
    “3 chords & the angry truth”, LOL
    http://on-writering.blogspot.com/
    Q: "How do I make my: Novel / YouTube Web Series / Movie / Comic / ARG / smartphone game - go VIRAL ? "